The first and primary feature of Paleo Certification is the logo itself. It serves several distinct functions, and comes with many additional benefits to those who earned the right to bear it.
At it’s most basic level, the logo itself serves to help Paleo consumers easily and readily identify products that fit into their lifestyle, but it also helps companies formally identify themselves as being aligned with the Paleo Food Tribe, and has the ability to impart a level of trust that comes from knowing that the product that bears the label has been recognized by the world’s first, largest, and most established third party Paleo Certification Organization: The Paleo Foundation.
Your product’s packaging can help or hinder its success. From noncompliance with federal regulations to an unappealing product presentation, what is on the outside matters almost as much as what is inside the package.
Ways to avoid regulatory intervention or hindrance to marketing your product include listing all ingredients, net contents, nutritional information, major food allergens, and having transparency or proper authorization to make specific claims on product packaging.
The Food Safety and Inspection Service (FSIS) of USDA has authority over meat and poultry products and processed egg products. FDA has authority over all other foods. The FDA regulates the safety of substances added to food, as well as how most food is processed, packaged, and labeled. The Fair Packaging and Labeling Act empowers the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) to regulate consumer commodities to ensure labels correctly describe the contents of packages.
Brands have begun to add product claims like “Paleo” to their packaging, but are walking a fine line when making these claims without adequate transparency, authorization, or substantiation from verifying agents who maintain written standards. When regulators review the package label on a marketed product, the decision tree that is taken involves the step of determining if the manufacturer has made truthful, transparent, and not misleading statements regarding the product to ensure that consumers have the information they need to make informed decisions.
With Certification through the Paleo Foundation, standards for the products are well-maintained, clear, and readily accessible to consumers to ensure adequate transparency. With permissions letters from the Paleo Foundation, “Paleo” claims are considered more “consumer-friendly”, “compliant”, and “transparent” by USDA or FDA regulators.
Products Displayed on Website
Unlike most certification organizations, your product page on the paleofoundation.com website will include information about your company, pictures of products, links to recipes, and store locations. Your product page also includes a way for retailers and affiliates to message you directly through your product page, as well as a wholesale request form for retailers.
The goal with the new and improved platform is to improve information sharing between Paleo Certified brands and interested retail operations, as well as boosting SEO performance for manufacturers.
Click HERE to see an example of our new and Improved Product Display Portal.
The Paleo Foundation periodically sends out news reports to retail outlets and grocery buyers who have indicated interest in learning more about Certified Paleo products and other Paleo-industry news. This list includes nearly 1,000 emails.
Social Media Promotions
The Paleo Foundation maintains several Social Media platforms to increase awareness of Certified Products among the Paleo Community, drive direct traffic to your website, and increase brand awareness. Our Social Media Samurai work with you to ensure that we put the best face forward when promoting your products to our platforms. This job includes scraping your images from other social media platforms, developing a folder for your images, looking for news related to your products, posting to social media platforms, and monitoring the performance of your campaigns.
All platforms combined, the Paleo Foundation has an estimated reach of nearly 450,000 followers.
Paleo Certified Network
With certification comes instant access to the Paleo Certified Network, an exclusive group dedicated to help foster cross-promotions, and facilitate community interaction to help navigate various business concerns.
Resources and Discounts
With Paleo Certification comes access to a network of vetted industry professionals to help you at every twist and turn of your business. Our network of professionals also offer exclusive “Paleo Foundation Family” discounts for their services, and are people that are used and trusted by many in the paleo food industry, offering you peace of mind that you will be making the right partnerships and business decisions to help you succeed for a lifetime.