What is included in Certification?
As human beings, we inherently understand the importance of trust. From finance, to friendship, to even the contents of our food. Trust may seem warm and fuzzy, but it delivers cold, hard results for businesses and brands.
In January 2009, study was completed by HuTrust looking into the benefits and drivers of trust which surveyed 1000 North Americans from Research Now’s panel of online respondents. This study found that when people trust a brand, 83% will recommend it to other people, 82% will use its products and services frequently, 78% will look to it first for the things they want, 87% will give its new products and services a chance, and 50% will pay more for its products and services. In effect if you want people to buy more, try more, and pay more, then harnessing brand trust is the key.
Logos are the Primary Feature of Paleo Certification. Logos serve several distinct functions, including:
• Signifying to end consumers that your product has been verified by an independent organization.
• Helping Paleo consumers easily and readily identify products that fit into their lifestyle.
• Helping companies formally identify themselves as being aligned with the Paleo Food Tribe.
• Imparting a level of trust that comes from knowing that the product that bears the label has been recognized by the world’s first, largest, and most established third party Paleo Certification Organization.
Your product’s packaging can help or hinder its success. From noncompliance with federal regulations to an unappealing product presentation, what is on the outside matters almost as much as what is inside the package.
Ways to avoid regulatory intervention or hindrance to marketing your product include listing all ingredients, net contents, nutritional information, major food allergens, and having transparency or proper authorization to make specific claims on product packaging.
The Food Safety and Inspection Service (FSIS) of USDA has authority over meat and poultry products and processed egg products. FDA has authority over all other foods. The FDA regulates the safety of substances added to food, as well as how most food is processed, packaged, and labeled. The Fair Packaging and Labeling Act empowers the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) to regulate consumer commodities to ensure labels correctly describe the contents of packages.
Brands have begun to add product claims like “Paleo” to their packaging, but are walking a fine line when making these claims without adequate transparency, authorization, or substantiation from verifying agents who maintain written standards. When regulators review the package label on a marketed product, the decision tree that is taken involves the step of determining if the manufacturer has made truthful, transparent, and not misleading statements regarding the product to ensure that consumers have the information they need to make informed decisions.
With Certification through the Paleo Foundation, standards for the products are well-maintained, clear, and readily accessible to consumers to ensure adequate transparency. With permissions letters from the Paleo Foundation, “Paleo” claims are considered more “consumer-friendly”, “compliant”, and “transparent” by USDA or FDA regulators.
Unlike most certification organizations, your product page on the paleofoundation.com website will include information about your company, pictures of products, links to recipes, and store locations. Your product page also includes a way for retailers and affiliates to message you directly through your product page, as well as a wholesale request form for retailers.
The goal with the new and improved platform is to improve information sharing between Paleo Certified brands and interested retail operations, as well as boosting SEO performance for manufacturers.
Click HERE to see an example of our new and Improved Product Display Portal.
The Paleo Foundation periodically sends out news reports to retail outlets and grocery buyers who have indicated interest in learning more about Certified Paleo products and other Paleo-industry news. This list includes nearly 1,000 emails.
The Paleo Foundation maintains several Social Media platforms to increase awareness of Certified Products among the Paleo Community, drive direct traffic to your website, and increase brand awareness. Our Social Media Samurai work with you to ensure that we put the best face forward when promoting your products to our platforms. This job includes scraping your images from other social media platforms, developing a folder for your images, looking for news related to your products, posting to social media platforms, and monitoring the performance of your campaigns.
All platforms combined, the Paleo Foundation has an estimated reach of nearly 450,000 followers.
With certification comes instant access to the Paleo Certified Network, an exclusive group dedicated to help foster cross-promotions, and facilitate community interaction to help navigate various business concerns.
With Paleo Certification comes access to a network of vetted industry professionals to help you at every twist and turn of your business. Our network of professionals also offer exclusive “Paleo Foundation Family” discounts for their services, and are people that are used and trusted by many in the paleo food industry, offering you peace of mind that you will be making the right partnerships and business decisions to help you succeed for a lifetime.
How much does Paleo Certification cost?
This depends on several factors. These include annual revenues, age of company, number of products that are being applied for, and whether you have an entirely Paleo product line. Cost calculations are best completed through the application.
Instructions to Easily Calculate Cost:
Step 1: Navigate to the Certification Application
Step 2: Select Annual, or Bi-Annual Certification under “Annual Licensing Fees”
Step 3: Select Your Fee Band
Step 4: Complete the “Calculating Certification Fees” Section.
The Total cost of Certification will be displayed below in green.
How long does the verification process take?
The verification process generally takes 4-6 weeks.
This process is greatly impacted by the responsiveness of suppliers, and their ability to supply documentation in a timely manner. To improve the speed of your approval process, producers will want to notify their suppliers that the Paleo Foundation will be contacting them for COAs, and other pertinent specification documentation.
What is the difference between the labels?
The Paleo Approved Certification Program certifies Farms and Ranches that meet requirements for species-appropriate diet, and environmentally beneficial husbandry practices. Each animal has its own certification standards.
Certified Paleo is the most popular of the Paleo Certification programs, and certifies products that contain Paleo Diet ingredients, but have some 21st century processing methods allowing for shelf stability.
The Paleo Friendly Program allows for products that are generally regarded as gray-area products such as kombucha, dark chocolate, and even some grass-fed dairy products.
The PaleoVegan Certification Program requires that products meet Paleo criteria, but must also contain no animal products, or by-products such as honey, or colorings derived from insects.
Keto Certification allows for products that fit into a healthy ketogenic diet. It is the newest certification from the Paleo Foundation.
Does the Paleo Foundation Certify Internationally?
Yes. We have Certified Paleo products in over 26 countries.