Born in Finland to an agronomist father and nursing teacher mother, Tero grew up on a farm his family has owned since 1619. There, he foraged for mushrooms and other wild foods while learning about the natural food space at an early age.
Following his early education on the farm, Tero later completed a Degree in Chemistry and a Certificate in Plant-Based Nutrition from Cornell University. In 2006, he won a Finnish innovation award for discovering that the sought-after Japanese culinary matsutake mushrooms also grow in Finland. Tero is a reputable source on superfoods, an expert on natural health and has been a featured speaker at Summit Series, Wanderlust and WME-IMG.
Tero has lived in eight countries on three continents. He has a strong personal interest in health and wellness, which includes activities like making raw chocolate and practicing yin yoga. He has also recently taken up a unique practice of napping on a nail mat, which is a modern form of acupressure and helps to energize his busy life.
Tero founded Four Sigmatic in 2012 and its products are now sold in over 25 countries. In 2015, the company launched in the U.S. and relocated its headquarters to Los Angeles, California. Four Sigmatic’s functional mushroom coffees, hot cacaos and elixirs are sold at retailers nationwide, including Whole Foods and other natural grocers, as well as online at FourSigmatic.com and through online health websites like Thrive Market.
Tero is a reputable source on superfoods, an expert on natural health and has been a featured speaker for example at Summit Series, Wanderlust, Further Future, Culinary Nutrition Conference, and WME-IMG. Tero was also chosen as one of the world's TOP 50 Food Activists by the Academy of Culinary Nutrition.
Tero and Four Sigmatic have been featured in prominent media outlets, including Vogue, Time, Forbes, W Magazine, Harper's Bazaar, BuzzFeed, Bon Appétit, Goop, Well+Good, MindBodyGreen and many others.
Our name is a super geeky way of saying that our company represents only the fifty most researched foods. In science—and especially in the natural sciences—a large enough sample size will usually form a natural distribution. So, if, for example, you compare the nutrient density of all foods, you will see a bell curve form. If you take four standard deviation from the mean, you will have the four sigma foods. These foods are more nutrient dense than 99.9999 percent of all food options.
The Finnish #funguys
That’s us! The Four Sigmatic core team has known each other for years. Most of our team members were actually roommates in college. We left our well-paid corporate jobs with the likes of Google, Citibank, and Hewlett-Packard to work on behalf of the great mushroom.
Our Mushroom Mission began in the Nordic countries in 2012 and, with the help of our innovative products, we have expanded to more than twenty-five countries in less than four years. In 2014, we relocated our business headquarters to the U.S. Our products launched in the U.S. in January 2015, and it has been quite a journey since then. We’re still a small employee-owned startup … but good things come in small packages, and we truly believe our passion and hard work will help us continue to make a real difference in global health.