James A. May, Founder/CEO of Wisdom Natural Brands®, parent company of SweetLeaf® Stevia Sweetener, has made it his life-long mission to develop a-better-for- YOU sweetener that is absolutely delicious with no calories, no carbs, nothing artificial, and a non-glycemic response. It is your well-being that has always guided Jim May.
In 1982, Jim started his journey to develop a better sweetener for the world—quite a goal! SweetLeaf Stevia Sweetener is a plant-derived sugar alternative which can help everyone follow the American Heart Association’s recommendations for limiting added and hidden dietary sugar intake. With zero calories, zero carbs, and no artificial ingredients, SweetLeaf is full of award-winning taste without the negative health effects of added and hidden dietary sugars. From SweetLeaf’s natural and organic packets, to the many tasty flavors of Sweet DropsTM for use in everyday beverages and foods, SweetLeaf provides limitless and delicious options to reduce or eliminate harmful amounts of added dietary sugars.
Jim May first brought stevia leaves, and other rainforest herbs such as yerba mate, to the U.S. from Paraguay. He and his wife Carol May, President, have been intricately involved in every aspect of product development, from the agricultural ingredient to the retail shelves.
Jim’s work with stevia growers has contributed to sustainable agriculture in Paraguay and diverse countries, as stevia has become cultivated as an important cash crop. He has been honored by the President of Paraguay and chosen as the Honorary President of the Stevia Federation of the Americas for a lifetime of transformational work in South America. He has championed the use of stevia and its health-promoting cultivation and water processing, as well as its ever-increasing potential as a food and food additive around the world.
Jim’s company was the first stevia company to receive the coveted GRAS (Generally Recognized as Safe) designation from the FDA in 2008. For his efforts to develop herbal natural sweeteners, Jim has received the prestigious Visionary Award from the American Herbal Products Association, the Lifetime Achievement Award from The International Stevia Association, and in 2015, the highest honor given by the Specialty Foods Association, The Visionary Leadership Award. Additionally, SweetLeaf is the only stevia brand to be named a Top Wellness Company. Other prestigious awards include: The Kid Kritics Seal of Approval and Clean Eating Magazine’s Clean Choice Award.
Today, the company is a recognized leader and expert in natural product research and applications, and partners with a variety of academic, medical, and healthcare organizations to benefit you, the consumer.
Acknowledged as true pioneers and experts in the stevia arena, Jim and Carol May have revolutionized the sweetener market and spawned the stevia industry. The Mays have turned a small company in Arizona into an internationally recognized brand with a presence in more than 30 countries, earning Jim May global recognition as “The Father of Stevia.” The company has also been honored with the most coveted President’s “E” Award which is bestowed upon American businesses and organizations that make significant contributions to the increase of U.S. exports.
With nearly 30 awards for taste and innovation, SweetLeaf is the world’s best-tasting stevia. SweetLeaf is sold in natural, grocery, and online retailers.
SweetLeaf Stevia Sweetener natural and organic packets have been Certified Paleo by the Paleo Foundation.
Jonathan David is a part-time contributor to the Paleo Movement Magazine, part-time video game enthusiast, full-time samurai.
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