The food packaging we use today is often seen as a necessary evil. Almost every consumer appreciates that packaging is designed to make food safe, reliable, and clean. The brands that make and market perishable food items certainly value the fact that packaging can increase the shelf stability of the food product while allowing a…
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For health food brands, nutrition labeling thus offers an opportunity to attract consumers looking for healthier food options. Furthermore, the increasing interest in healthier food options also allows health food brands an opportunity to engage with potential customers via their labeling and packaging messages. Unfortunately, the federal government´s nutrition labeling requirements can be confusing to…
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For any brand, generating authentic media attention is an integral part of growing brand awareness and driving company growth targets. In the day and age of social media advertising, however, many smaller brands are unfortunately foregoing the traditional media outlets in order to prioritize social media posts. According to one study, brands and businesses across…
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When starting a food brand, the list of initial expenses can seem to be never-ending. Finding and renting a building, developing an innovative line of products, purchasing equipment, and supplies, hiring employees, finding a manufacturer…the costs can quickly go far beyond the meager savings that many expectant entrepreneurs hoped would get their business idea off…
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In just about 24 years, Amazon has gone from a small startup company that sold used books to the world´s largest online retailer. Launched in 1995, Jeff Bezos knew that the e-commerce marketplace was set to explode, and quickly moved to transform his used book platform into an “everything store” that would be in prime…
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While the legal perception of traditional or ‘ordinary’ trademarks is primarily one of individual source designation, certification marks differ as they are upheld as designations of conformity of goods or services to particular standards that have been universally stipulated by its proprietor. A certification mark is highly regarded as a guarantee that products, goods, or…
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For any business to be successful, it is crucial to understand how the market is moving and how growth trends are impacting the economic sector. For Keto and low carb food brands, recent market growth trends reveal and increased consumer demand for healthy, organic, low carb food products. One the most general level, recent research…
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With surging interest in a grain-free, paleo, and keto diets, grocery stores around the country are searching for a broader base of suppliers to meet the demand of consumers. Whole Foods Market, Inc. is one such grocery store that has a unique connection to healthy, low food products. Successfully getting your product into the nation’s…
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For those “North-of-the-Border” friends who follow the Paleo Foundation blog, you might be led to think that finding Keto certified food products in Canada can be a challenge. While we have written extensively about Keto-friendly food products that can be found in a variety of popular U.S.-based supermarket chains, Canadian grocery stores are certainly not…
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Despite the explosion of blogging and social media content, consumers still give a lot of clout to things they read and watch on more traditional media outlets. While we might be intrigued by a YouTube influencer video explaining the health benefits of a new “superfood” to hit the market, most of us would probably give…
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