AstaReal: Natural Astaxanthin

Be you, just healthier.

AstaReal Inc. is the world’s largest producer and innovator of premium natural astaxanthin, a potent naturally occurring antioxidant that has been shown to have numerous health benefits in areas such muscle endurance and recovery, joint health, eye health, skin health, cardiovascular health, anti-fatigue, and cognitive function.

The brand’s natural astaxanthin is currently offered in several bulk formulations for those in the nutritional, food and personal care industries.

A member of the carotenoid family, in close relation to beta carotene, lycopene and lutein, this red antioxidant obtained from the cultivation of an ancient form of microalgae, Haematococcus Pluvialias, can be used as a supplementary ingredient in various food products. Designated as FDA GRAS (generally recognized as safe), AstaReal’s premium natural astaxanthin can be added to everything from baked goods, cereals, yogurt, drinks, gum, coffee and tea, to frozen dairy desserts, vegetable juices, nutritional bars, hard and soft candy confections, and more.

For nutraceutical brands, AstaReal’s premium natural astaxanthin can be supplied in up to several formulations, including a high quality oil extract, containing 10% astaxanthin; a cold water soluble 2.5% astaxanthin powder; a water dispersible powdered extract containing 2% astaxanthin; a water soluble emulsion containing 1% astaxanthin; and softgels.

AstaReal natural astaxanthin oil is ideal for use in softgel capsules, personal care products and instant drinks, while the powdered extract is best suited for two piece capsules, tablets, powdered drinks, nutritional bars and more. The water soluble emulsion is best for use in liquid supplements, ready to drink beverages, cosmetic and personal care products, gummy supplements and more.

In addition to earning Paleo and KETO certifications from The Paleo Foundation, AstaReal’s natural astaxanthin is also non-GMO Project verified, vegan, and certified as Kosher and Halal, in keeping with Jewish and Islamic dietary laws.

Recently, AstaReal became the first qualified producer of natural astaxanthin for use in pet supplementation by the National Animal Supplement Council (NASC), and its preferred astaxanthin supplier. NASC is a nonprofit trade organization dedicated to protecting and enhancing the health of companion animals and horses throughout the United States. Studies have shown superior health benefits for companion animals taking AstaReal’s natural astxanthin products including improvement in immune function, endurance, coat health, eye health, sleep and general well-being.

AstaReal® Products include:

AstaReal® Astaxanthin (whole algae, algae extract)

Our Mission

The brand’s passion is to make the world a healthier and happier place by supporting the health and well-being of people around the globe through its astaxanthin products. Its three major principles are Safety, Quality and Supply. This is why the brand produces the highest quality and most stable natural astaxanthin on the market. This reflects, AstaReal's commitment to the mission of creating healthier and happier communities by supporting active lifestyles and healthy aging.

About AstaReal Inc.

AstaReal Inc. pioneered the commercial natural astaxanthin industry, introducing algal astaxanthin to consumers worldwide for the first time in 1995. With roots in academic research at Uppsala University, AstaReal continues to lead the industry in astaxanthin research and innovation. AstaReal continues it's tradition of inquiry and innovation, having contributed over 300 studies on astaxanthin and over 70 human clinical studies to date, and counting. As the world’s largest producer of premium natural astaxanthin, AstaReal has production facilities in Moses Lake, WA and Gustavsberg, Sweden. AstaReal also holds a dozen different patents for natural astaxanthin in both human and animal health applications. AstaReal is proud to set the industry gold standard for astaxanthin with it's high-tech indoor facilities that use the cleanest water and air for precise and pristine algal cultivation.

In 2000, AstaReal’s astaxanthin oil products entered the market, with the Astavita series launching in the market in the U.S. and Japan shortly thereafter in 2004.

In 2009, AstaReal received the Best Practices Award in Asia-Pacific Product Innovation for Ingredients for Dietary Supplements by Frost & Sullivan.

In 2017, AstaReal proudly added Pale Certification and KETO Certification to it's list of quality differentiations that also include NSF GMP Registration, FDA GRAS, Non-GMO Project verification, NASC preferred supplier status, Kosher and Halal certifications.

Haematococcus pluvialis - Fresh-water microalgae

algeaHaematococcus pluvialis is a freshwater microalga belonging to family Chlamydomonadaceae. Strains of the alga extend across habitats ranging from the African lakes to the Arctic snow fields. Typical habitats are ephemeral ponds and rainwater pools, for example, rock pools in the Stockholm archipelago.

Under favorable conditions, the motile, green cells of Haematococcus pluvialis thrive, reproducing primarly by other unfavorable conditions. The cells enter a resting state and become spores with thick cell walls. When transforming into this spore phase, these algae not only store fats as an energy source, but also begin producing and accumulating astaxanthin.

Astaxanthin acts like a force field that protects the nuclear DNA and cell content from oxidation and UVA radiation. The encapsulated form of the alga is called an aplanospore and in this form. the alga can survive for long periods, even under harsh conditions.



How much astaxnathin should I take?

Answer: The recommended dosage of AstaReal natural astaxanthin depends on which health benefit is your focus. For supporting athletic performance and muscle recovery from exercise, 6mg/day is recommended. To promote cardiovascular health and cognitive function, 12 mg/day AstaReal natural astaxanthin is recommended.

Where can I get more information about natural astaxanthin?


For general inquiries:

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About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of helping Paleo Diet Adherents easily identify products that met the basic tenets of the diet.  Since then, thousands of products have been certified through the Certified Paleo, Paleo Approved, Paleo Vegan, and Paleo Friendly Certification Programs.


100% of  Paleo Foundation revenue is generated through Paleo Certifications. We do not accept donations, corporate sponsorships, or financially benefit from the sales of any paleo certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 

How we determine Paleo Certification Standards:

The Paleo Foundation develops Certification Standards from a mixture of input from various experts in the Paleo Movement, community input, and from logically and critically assessing arguments for the inclusion or exclusion of specific foods. After all, the Paleo Diet is a theoretical template, and therefore logic must be taken into account when making determinations for an entire community. 

Paleo Approved, Certified Paleo, Paleo Friendly, and PaleoVegan Certification Programs:

Each Paleo Certification Program has a different set of standards. For the absolute strictest standards, Paleo Approved certifies farms, ranches, and single-ingredient products. Certified Paleo, the most popular of the Paleo Certification programs certifies products that contain Paleo Diet ingredients, but have some 21st century processing methods allowing for shelf stability. The Paleo Friendly Program allows for products that are generally regarded as gray-area products such as kombucha, dark chocolate, and even grass-fed dairy.