Astaxanthin from AstaReal

Astaxanthin from AstaReal

Astaxanthin is a naturally occurring keto-carotenoid pigment that is found in certain marine plants and animals.  It is an antioxidant that belongs to a larger class of chemical compounds known as terpenes. Astaxanthin is built from five carbon precursors, and known as the “king of carotenoids.”


What Are the Benefits of Astaxanthin?

It is recognized as one of the most powerful antioxidants and reduces free radicals in the body, protecting cells against oxidation.  Because of astaxanthins molecular structure, this red pigment has an incredible scavenging ability for lipid and free radicals.  Although it is most well known as a “super antioxidant” it has shown that it may have a number of other benefits.  These areas include muscle endurance and recovery, joint health, eye health, skin health, cardiovascular health, anti-fatigue, male fertility, and cognitive function.


Where does Astaxanthin come from?

Astaxanthin is a member of the carotenoid family, in close relation to beta-carotene, lycopene, and lutein.  This red antioxidant is obtained from the cultivation of an ancient form of microalgae, Haematococcus Pluvialias, and can be used as a supplementary ingredient in various food products. Astaxanthin is also found in high concentrations in wild Pacific sockeye salmon, krill, algae, red trout, shrimp, crab, and lobster. Astaxanthin’s red pigmentation is what helps give these marine animals and plants their unique and vibrant coloring.


About AstaReal

AstaReal is the world’s largest producer and innovator of premium natural astaxanthin.  In addition to earning Paleo and KETO certifications from The Paleo Foundation, AstaReal’s natural astaxanthin is also non-GMO Project verified, vegan, and certified as Kosher and Halal, in keeping with Jewish and Islamic dietary laws.



Our Mission

The brand’s passion is to make the world a healthier and happier place by supporting the health and well-being of people around the globe through its astaxanthin products. Its three major principles are Safety, Quality and Supply. This is why the brand produces the highest quality and most stable natural astaxanthin on the market. This reflects, AstaReal's commitment to the mission of creating healthier and happier communities by supporting active lifestyles and healthy aging.


About AstaReal Inc.

AstaReal Inc. pioneered the commercial natural astaxanthin industry, introducing algal astaxanthin to consumers worldwide for the first time in 1995. With roots in academic research at Uppsala University, AstaReal continues to lead the industry in astaxanthin research and innovation. AstaReal continues it's tradition of inquiry and innovation, having contributed over 300 studies on astaxanthin and over 70 human clinical studies to date, and counting. As the world’s largest producer of premium natural astaxanthin, AstaReal has production facilities in Moses Lake, WA, and Gustavsberg, Sweden. AstaReal also holds a dozen different patents for natural astaxanthin in both human and animal health applications. AstaReal is proud to set the industry gold standard for astaxanthin with its high-tech indoor facilities that use the cleanest water and air for precise and pristine algal cultivation.

In 2000, AstaReal’s astaxanthin oil products entered the market, with the Astavita series launching in the market in the U.S. and Japan shortly thereafter in 2004.

In 2009, AstaReal received the Best Practices Award in Asia-Pacific Product Innovation for Ingredients for Dietary Supplements by Frost & Sullivan.

In 2017, AstaReal proudly added Pale Certification and KETO Certification to its list of quality differentiations that also include NSF GMP Registration, FDA GRAS, Non-GMO Project verification, NASC preferred supplier status, Kosher and Halal certifications.


For general inquiries:

Haematococcus pluvialis - Fresh-water microalgae

Haematococcus pluvialis astaxanthin astareal certified paleo keto caroteneHaematococcus pluvialis is a freshwater microalga belonging to family Chlamydomonadaceae. Strains of the alga extend across habitats ranging from the African lakes to the Arctic snow fields. Typical habitats are ephemeral ponds and rainwater pools, for example, rock pools in the Stockholm archipelago.

Under favorable conditions, the motile, green cells of Haematococcus pluvialis thrive, reproducing primarily by other unfavorable conditions. The cells enter a resting state and become spores with thick cell walls. When transforming into this spore phase, these algae not only store fats as an energy source but also begin producing and accumulating astaxanthin.

Astaxanthin acts like a force field that protects the nuclear DNA and cell content from oxidation and UVA radiation. The encapsulated form of the alga is called an aplanospore and in this form. the alga can survive for long periods, even under harsh conditions.

How much astaxnathin should I take?

Answer: The recommended dosage of AstaReal natural astaxanthin depends on which health benefit is your focus. For supporting athletic performance and muscle recovery from exercise, 6mg/day is recommended. To promote cardiovascular health and cognitive function, 12 mg/day AstaReal natural astaxanthin is recommended.

Where can I get more information about natural astaxanthin?


For all Wholesale inquiries:

About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.



100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 

Certified Paleo logo Certified Paleo:

Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 



Keto Certified LogoKeto Certified: 

The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.