Our Mission
The brand’s passion is to make the world a healthier and happier place by supporting the health and well-being of people around the globe through its astaxanthin products. Its three major principles are Safety, Quality and Supply. This is why the brand produces the highest quality and most stable natural astaxanthin on the market. This reflects, AstaReal's commitment to the mission of creating healthier and happier communities by supporting active lifestyles and healthy aging.
About AstaReal Inc.
AstaReal Inc. pioneered the commercial natural astaxanthin industry, introducing algal astaxanthin to consumers worldwide for the first time in 1995. With roots in academic research at Uppsala University, AstaReal continues to lead the industry in astaxanthin research and innovation. AstaReal continues it's tradition of inquiry and innovation, having contributed over 300 studies on astaxanthin and over 70 human clinical studies to date, and counting. As the world’s largest producer of premium natural astaxanthin, AstaReal has production facilities in Moses Lake, WA, and Gustavsberg, Sweden. AstaReal also holds a dozen different patents for natural astaxanthin in both human and animal health applications. AstaReal is proud to set the industry gold standard for astaxanthin with its high-tech indoor facilities that use the cleanest water and air for precise and pristine algal cultivation.
In 2000, AstaReal’s astaxanthin oil products entered the market, with the Astavita series launching in the market in the U.S. and Japan shortly thereafter in 2004.
In 2009, AstaReal received the Best Practices Award in Asia-Pacific Product Innovation for Ingredients for Dietary Supplements by Frost & Sullivan.
In 2017, AstaReal proudly added Pale Certification and KETO Certification to its list of quality differentiations that also include NSF GMP Registration, FDA GRAS, Non-GMO Project verification, NASC preferred supplier status, Kosher and Halal certifications.