Cappello’s Gluten Free Pastas, Pizza, & Cookie Dough

Cappello’s is a Colorado-based gourmet food company specializing in gluten-free, grain-free products. Founded in 2011 by friends, Ben and Stacey, the inspiration for Cappello’s was born out of a desire to create a totally unique food company and to be the best at what they do. Cappello’s: Challenging the foundation of traditional comfort food.

Cappello’s Products include:

Certified Paleo:

Fettucine

 Gluten Free • Grain Free • Soy Free • Dairy Free • Non-GMO

Our fresh, gluten-and-grain-free, fettuccine is carefully hand-crafted to achieve a texture and taste that is unrivaled among traditional pasta. Low on the glycemic index and made primarily from almond flour and cage-free eggs, Cappello’s fettuccine has a deliciously rich, buttery flavor and silky consistency.

Unlike dry pasta alternatives, our fettuccine cooks quickly — 90 seconds or less, depending on your personal preference for bite. Serve the pasta immediately, and watch as your friends dig in — oblivious to the fact their dish is 100% gluten free.

Contains tree nuts. Manufactured in a facility that also processes milk and eggs.

All-Natural, Non-GMO Ingredients

Almond flour, cage-free eggs, tapioca flour, xanthan gum, sea salt.

Keep frozen.

Gnocchi

 Gluten Free • Grain Free • Soy Free • Dairy Free • Non-GMO

On the 29th of each month, it’s a tradition in Argentina to eat gnocchi. On a very simple, yet remarkable Patagonian farm, Stacey learned to create the most deliciously light, fresh potato gnocchi. With organic potato flakes as our base, we make our delicate dough using almond flour and cage-free eggs as the primary ingredients.

Cappello’s gourmet, grain- and gluten-free gnocchi is not only fresh and savory, it’s also easy to prepare. After the gnocchi floats to the top of your boiling water, try sautéing them lightly in your favorite sauce — or just sauce and serve.

Contains tree nuts. Manufactured in a facility that also processes milk and eggs.

All-Natural, Non-GMO Ingredients

Organic potato flakes, almond flour, cage-free eggs, tapioca flour, sea salt.

Lasagna Sheets

 Gluten Free • Grain Free • Soy Free • Dairy Free • Non-GMO

Perhaps our most versatile product yet, Cappello’s gluten-free, grain-free lasagna sheets are nothing short of fabulous. Low on the glycemic index, our lasagna is made primarily using almond flour and cage-free eggs for a deeply rich, flavorful experience.

No pre-cooking is necessary; just layer, bake, and relish in the glory of fresh, gourmet lasagna. Works with your favorite lasagna recipe!

Think of this product as a shell for ANYTHING – enchiladas, ravioli, manicotti, crackers, sweets, etc…

Contains tree nuts. Manufactured in a facility that also processes milk and eggs.

All-Natural, Non-GMO Ingredients

Almond flour, cage-free eggs, tapioca flour, xanthan gum, sea salt

Certified Paleo/Paleo Vegan:

Lemon Zest Cookie Dough

 Grain Free • Vegan • Gluten Free

Real lemon juice makes this cookie the perfect buttery treat that’s great right out of the oven.

We’ve used the highest quality ingredients to craft this delicious, nutrient-dense, low-glycemic treat. This paleo-friendly cookie dough may invoke feelings of deep nostalgic bliss; savor it raw, mix it into ice cream or simply place them in the oven to bake!

All-Natural, Non-GMO Ingredients

The base of all our cookie doughs contain: Almond flour, organic Vermont maple syrup, arrowroot flour, organic coconut oil, organic vanilla extract, sea salt, baking soda. Contains tree nuts. Manufactured in a facility that also processes milk and eggs.

Paleo Friendly:

Sheep’s Milk Pizza

 Gluten Free • Grain Free • Paleo Friendly • Non-GMO • Yeast Free

Introducing the World’s Cleanest Frozen Cheese Pizza!

Contains tree nuts. Manufactured in a facility that also processes milk and eggs.

All-Natural, Non-GMO Ingredients

Crust: Cage-free eggs, arrowroot flour, organic coconut milk (coconut, water, guar gum), cage-free egg whites, organic unrefined coconut oil, unfiltered apple cider vinegar, organic coconut flour, lemon juice, organic psyllium husk powder, sea salt, raw honey

Toppings: Pasture-raised sheep milk, cultures, salt, enzymes, tomato purée (tomatoes, salt, naturally-derived citric acid), onion, extra virgin olive oil, basil, garlic, salt.

Cheese Pizza

 Gluten Free • Grain Free • Soy Free • Non-GMO • Yeast Free

All-Natural, Non-GMO Ingredients

Crust: Cage-free eggs, arrowroot flour, organic coconut milk (coconut, water, guar gum), cage-free egg whites, organic unrefined coconut oil, unfiltered apple cider vinegar, organic coconut flour, lemon juice, organic psyllium husk powder, sea salt, raw honey.

Toppings: Mozzarella cheese (pasteurized part-skim milk, cheese cultures, salt enzymes), tomato purée (tomatoes, salt, naturally-derived citric acid), onion, extra virgin olive oil, basil, garlic, salt.

Contains tree nuts. Manufactured in a facility that also processes milk and eggs.

Cappello’s uses responsibly and sustainably sourced coconut ingredients.

Naked Pizza Crust

 Gluten Free • Grain Free • Paleo Friendly • Soy Free • Non-GMO • Yeast Free

Bring out your creative side with our blank canvas, Cappello’s Paleo-friendly Naked Crust.

Contains tree nuts. Manufactured in a facility that also processes milk and eggs.

All-Natural, Non-GMO Ingredients

Cage-free eggs, arrowroot flour, organic coconut milk (coconut, water, guar gum), cage-free egg whites, organic unrefined coconut oil, unfiltered apple cider vinegar, organic coconut flour, lemon juice, organic psyllium husk powder, sea salt, raw honey.

Cappello’s uses responsibly and sustainably sourced coconut ingredients.

Paleo Friendly/Paleo Vegan:

Chocolate Chip Cookie Dough

 Grain Free • Vegan • Gluten Free

Cappello’s has teamed up with author/blogger team, Primal Palate, bring to you the world’s finest grain-and-gluten-free, VEGAN, chocolate chip cookie dough. We’ve used the highest quality ingredients to craft this delicious, nutrient-dense, low-glycemic treat. This paleo-friendly cookie dough may invoke feelings of deep nostalgic bliss; savor it raw, mix it into ice cream or simply cut and bake. Each roll makes 13 cookies. Keep frozen!

All-Natural, Non-GMO Ingredients

Almond flour, organic Vermont maple syrup, dark chocolate morsels (unsweetened chocolate, organic cane sugar, cocoa butter), arrowroot flour, organic unrefined coconut oil, organic vanilla extract, coarse sea salt, baking soda. Contains tree nuts. Manufactured in a facility that also processes milk and eggs.

Double Chocolate Cookie Dough

 Twice the chocolate, twice as nice! Dark chocolate morsels and cacao powder combine for a one-two punch of flavor. One of our favorite doughs to eat raw.

 Grain Free • Vegan • Gluten Free

We’ve used the highest quality ingredients to craft this delicious, nutrient-dense, low-glycemic treat. This paleo-friendly cookie dough may invoke feelings of deep nostalgic bliss; savor it raw, mix it into ice cream or simply place them in the oven to bake!

All-Natural, Non-GMO Ingredients

The base of all our cookie doughs contain: Almond flour, organic Vermont maple syrup, arrowroot flour, organic coconut oil, organic vanilla extract, sea salt, baking soda. Contains tree nuts. Manufactured in a facility that also processes milk and eggs.

Ginger Snap Cookie Dough

 Organic ginger and a hit of spice make this classic a favorite for kids and adults alike!

Grain Free • Vegan • Gluten Free

We’ve used the highest quality ingredients to craft this delicious, nutrient-dense, low-glycemic treat. This paleo-friendly cookie dough may invoke feelings of deep nostalgic bliss; savor it raw, mix it into ice cream or simply place them in the oven to bake!

All-Natural, Non-GMO Ingredients

The base of all our cookie doughs contain: Almond flour, organic Vermont maple syrup, arrowroot flour, organic coconut oil, organic vanilla extract, sea salt, baking soda. Contains tree nuts. Manufactured in a facility that also processes milk and eggs.

Stacey Marcellus and Benjamin Frohlichstein, Founders of Cappello's

Stacey Marcellus co-founded Cappello's with Ben Frohlichstein soon after discovering she was gluten-intolerant herself.

The pair reconnected after Marcellus moved to Colorado after a stint in Argentina that fueled her foodie fire. She found a kindred entrepreneurial spirit in Frohlichstein.

"He wanted to start a brand and specifically a pasta brand," she says. "We decided [gluten-free] was a smart industry to get into."

They took their pasta recipes one step further by going completely grain-free. "Our products don't have any corn or rice or quinoa in them, and that really differentiates us," says Marcellus. While corn and rice don't contain gluten, they are "high on the glycemic index," she explains. "It really messes with your blood sugar."

To this end, the company uses almond flour as the primary ingredient in its gnocchi, fettucine, and lasagna sheets, as well as its chocolate-chip cookie dough. It perfected its unique recipes at its commercial kitchen in Arvada.

The key innovation -- and the company's trade secret -- was the tweaking of pasta recipes to go grain-free. "Because we use unique ingredients, we had to get over some pitfalls," says Marcellus. "The way we use things is a little bit different."

Beyond the gluten-intolerant market, Cappello's has ridden a pair of trends to a broader market. "One ot the markets we're capturing is the Paleolithic diet market," says Frohlichstein. "People are returning to their hunter-gatherer roots when there weren't any farmed grains. That's really popular with the CrossFit community."

They hit it off with some top names in the Paleo world right off the bat, including Juli Bauer of PaleOMG. "Three years ago, a lot of the megastars in this group were really accessible," says Frohlichstein.

The Denver-based Bauer had about 15,000 Facebook fans in 2011. That number has since mushroomed to 300,000. "Now she's national and selling cookbooks," says Frohlichstein.

In the same vein, Cappello's cookie dough is co-branded with Primal Palate, a popular Paleo publisher. "They have a huge following on their blog and the Internet," says Frohlichstein.

Likewise, Cappello's has leveraged both social media (with more than 27,000 Facebook likes and 18,000 Instagram followers) in its marketing, as well as paid advertising in CrossFit and Paleo magazines.

The social-media presence helped the company launch with a solid mail-order business and a food-services operation, but it's since seen retail overtake other channels. Frohlichstein says Cappello's is available in about 250 stores in 20 states, and he expects to hit 30 states by the end of 2014.

Sales "have more or less -- well, more, actually -- doubled every year," says Frohlichstein. The company will crack $1 million for the first time in 2014.

Challenges: Educating the market, says Marcellus. "Our stuff is expensive, and there's a lot of apprehension to try it," she explains. "That is a challenge for us, but we're seeing a shift in the market where consumers are starting to understand that there is a higher price associated with healthy ingredients."

She points to 1977 as the onset of the obesity epidemic in the U.S. -- when the low-fat craze led to the food industry replacing fats with sugars.

"We're really excited to change the market," adds Marcellus, "and introduce thacessed foods that are good for you."

Opportunities: Bigger markets. The brand has not yet hit retail in its four top mail-order states: California, New York, Texas, and Florida. "There are so many more people to touch," says Marcellus.

Other opportunities include new products -- expect single-serve and seed-based cookie dough and sweet potato gnocchi in the near future -- and more sales to restaurants and other food services.

Needs: Capital. Scaling a pasta company is "really expensive, especially when you're trying to grow a brand as well," says Frohlichstein. "Figuring out how to balance that can be really difficult."

When Stacey is not making pasta, she can be found engaging in non-pasta activities like painting, snowboarding, fermenting food and ukulele-ing. Benjamin maintains a respectable ability to listen to music, stand on his head and take Instagram pictures (not always at the same time).


Cooking Instructions

Cheese Pizza

Preheat oven to 450°. Remove pizza from plastic wrap and cardboard tray. From frozen,  place pizza directly  on the bottom oven rack. To ensure a crispy crust, do not use a pan.  Cook for 9 - 13 minutes. Cook pizza longer for crispier crust (baking times and temperatures vary). We love to grill our pizzas! 10-12 minutes at 350° should do the trick.

Pepperoni Pizza

Preheat oven to 450°. Remove pizza from plastic wrap and cardboard tray. From frozen, place pizza directly  on the bottom oven rack. To ensure a crispy crust, do not use a pan.  Cook for 9 - 13 minutes. Cook pizza longer for crispier crust (baking times and temperatures vary).

Sheep's Milk Cheese Pizza

Preheat oven to 450°. Remove pizza from plastic wrap and cardboard tray. From frozen, place pizza directly  on the bottom oven rack. To ensure a crispy crust, do not use a pan.  Cook for 9 - 13 minutes. Cook pizza longer for crispier crust (baking times and temperatures vary). We love to grill our pizzas! 10-12 minutes at 350° should do the trick.

Naked Crust Pizza

Preheat oven to 450°. Remove pizza from plastic wrap and cardboard tray. Top pizza crust with your favorite ingredients. From frozen , place pizza directly  on the bottom oven rack. To ensure a crispy crust, do not use a pan.  Cook for 9 - 13 minutes. Cook pizza longer for crispier crust (baking times and temperatures vary). We love to grill our pizzas! 10-12 minutes at 350° should do the trick.

6oz. Cookies

Preheat oven to 350°. Remove cookies from package and place on a parchment lined baking sheet 1 inches apart. If frozen, allow cookies enough time to thaw. Bake for 8-10 minutes. Let cool and enjoy. Oven temperatures and bake times will vary.

12 oz. Cookies

Thaw cookie dough in fridge or on countertop until it's soft enough to slice. Preheat oven to 350°. Remove packaging and slice into 1/2" thick discs. On a parchment-lined baking sheet place cookies 1/2" apart. Bake for 10 minutes, let cool and enjoy. MAKES 13 COOKIES.

Gnocchi

From fresh or frozen, add gnocchi to 3-4 quarts of boiling water. Gnocchi like to have a lot of water to bounce around in - avoid cooking multiple packs in one pot. Stir immediately and every 30 seconds until gnocchi float. When gnocchi float, they’re done (approximately 1-3 minutes). Note: This pasta can easily be overcooked if not tended. For a firmer texture, lightly sauté the drained gnocchi in butter or oil and then add sauce if desired. Serve immediately and enjoy. Serves two to three people or one really hungry T-Rex.

Fettuccine

From fresh or frozen, add fettuccine to 3-4 quarts of boiling water (a roaring boil). Stir to separate. Fettuccine will cook, al dente, in approximately 90 seconds. If a less al dente bite is desired, cook longer. Note: This pasta can easily be overcooked if not tended. Top with your favorite sauce, serve immediately and enjoy. Serves two to three people or one really hungry T-Rex.

Lasagna

No precooking is necessary, just thaw in the fridge before use. Create, bake and revel in the glory of fresh, gourmet pasta. Use in your own recipe or follow one of our favorites on the side of this box. Makes a three-layer lasagna in an 8x8-inch pan.

Contact Cappellos

Please check out our FAQ page and feel free to email us with any further questions, conversation pieces or thoughts. Of course you can always call, 844-353-2863, visit our contact page, or write, P.O. Box 11757 Denver, CO, 80211.

Chorizo Rapini Tagliatelle

Dairy-free Alfredo w/ Shrimp & Fettuccine

Lobster Pizza

Marsala Mushroom Ravioli with Parsley Cream

Roasted Garlic & White Cheddar Smothered Gnocchi

Sun Dried Tomato Pesto Fettuccine

3 Ingredient Peppermint Cookie Dough Truffles

Cold Brew Chocolate Chip Cookie Ice Cream

ARE YOUR PRODUCTS FRESH?

Answer: We make our products fresh and then freeze them to ship.

ARE YOUR PRODUCTS GLUTEN FREE?

Answer: All of our products are gluten free and made in a dedicated gluten free facility.

ARE YOUR PRODUCTS GRAIN FREE?

Answer: Yes, we use almond flour as our base ingredient and no grains are used.

WHERE CAN I BUY YOUR PRODUCTS?

Answer: You can order Cappello’s products right here on our website. Find a location near you that carries our product on the Where to Buy page.

HOW LONG DO YOUR PRODUCTS TAKE TO COOK?

Answer: All products can be cooked directly from Freezer. Our fettuccine cooks al dente in JUST 60 seconds. The gnocchi will float to the top of your rolling boil when done. For lasagna sheets, simply thaw and bake with your creation.

WHERE DO YOU SHIP?

Answer: The lower 48 and Hawaii.

ARE YOUR PRODUCTS VEGAN?

Answer: Our cookie dough is vegan, YAY!

SHIPPING INFORMATION.

Answer: All packages are shipped overnight through FedEx. We only ship packages Monday-Thursday. Any orders received through our website after 2PM MST Thursday-Sunday will be shipped overnight on Monday. Cutoff time for next day delivery is 2PM MST. *Overnight shipping may be effected due to inclement weather. Please consider the weather in your area.* **Please note that we only ship within the United States.**

CAN I FREEZE THE PRODUCT?

Answer: Yes. We recommend that you keep all our products in the freezer.

HOW LONG WILL THE PRODUCTS LAST IN THE REFRIGERATOR?

Answer: We recommend consuming all products within 10 days of receiving them. Product should be placed in freezer to avoid spoilage.

HOW DO YOU SHIP YOUR PRODUCTS?

Answer: All Cappello’s products will arrive in a custom eco-cooler, with ice packs.

HOW MANY SERVINGS ARE SUGGESTED PER PACKAGE OF FETTUCCINE?

Answer: There are two generous servings per package.

HOW MANY SERVINGS ARE SUGGESTED PER PACKAGE OF GNOCCHI?

Answer: There are two large servings per package.

WHAT DO THE ACTUAL PRODUCTS COME IN?

Answer: All products come in this reusable 16oz container.

WHAT ARE THE COOKING INSTRUCTIONS?

Answer: For perfect fettuccine results: Separate fettuccine strands and add to 3 - 4 quarts of salted, boiling water (a roaring boil). Fresh or frozen, it cooks in a timed 60 seconds. The cook time starts when the pasta hits the water, no need to wait for it to re-boil. RInse briefly with cool water and top with your favorite sauce and serve immediately and enjoy. For perfect gnocchi results: Add gnocchi to 3 - 4 quarts of boiling water and stir gently to avoid sticking. Continue to stir every 30 seconds for approximately 3 - 5 minutes. When the gnocchi's start to float, they're done. If desired, add cooked gnocchi to a pan and sauté lightly in sauce, butter or oil. Serve immediately and enjoy. For perfect lasagna results: No precooking necessary. Just layer, bake and revel in the glory of fresh, gourmet lasagna. Also outstanding for manicotti, enchiladas, ravioli and other stuffed yummy things! For perfect cookie results: Thaw cookie dough in fridge or on countertop until it's soft enough to slice. Preheat oven to 375º. Remove packaging and slice into 1/2" discs. On a parchment lined baking sheet place cookies 1/2" apart. Bake for 10 minutes, let cool and enjoy.

DO YOU WHOLESALE?

We do! Email danielle@cappellos.com for details.

About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.

 


Disclosures:

100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 


Certified Paleo logo Certified Paleo:

Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.

 


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 

 


 

Keto Certified LogoKeto Certified: 

The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.

 

 

 

 

 

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