Stacey Marcellus co-founded Cappello's with Ben Frohlichstein soon after discovering she was gluten-intolerant herself.
Cappello’s is a Colorado-based gourmet food company specializing in gluten-free, grain-free products. Founded in 2011 by friends, Ben and Stacey, the inspiration for Cappello’s was born out of a desire to create a totally unique food company and to be the best at what they do. Cappello’s: Challenging the foundation of traditional comfort food.
About the Brand
The pair reconnected after Marcellus moved to Colorado after a stint in Argentina that fueled her foodie fire. She found a kindred entrepreneurial spirit in Frohlichstein. "He wanted to start a brand and specifically a pasta brand," she says. "We decided [gluten-free] was a smart industry to get into." They took their pasta recipes one step further by going completely grain-free. "Our products don't have any corn or rice or quinoa in them, and that really differentiates us," says Marcellus.
The key innovation -- and the company's trade secret -- was the tweaking of pasta recipes to go grain-free. "Because we use unique ingredients, we had to get over some pitfalls," says Marcellus. "The way we use things is a little bit different." Beyond the gluten-intolerant market, Cappello's has ridden a pair of trends to a broader market. "One ot the markets we're capturing is the Paleolithic diet market," says Frohlichstein. "People are returning to their hunter-gatherer roots when there weren't any farmed grains. That's really popular with the CrossFit community." They hit it off with some top names in the Paleo world right off the bat, including Juli Bauer of PaleOMG. "Three years ago, a lot of the megastars in this group were really accessible," says Frohlichstein. The Denver-based Bauer had about 15,000 Facebook fans in 2011. That number has since mushroomed to 300,000. "Now she's national and selling cookbooks," says Frohlichstein.
Are your products fresh?
We make our products fresh and then freeze them to ship.
Are your products gluten free?
All of our products are gluten free and made in a dedicated gluten free facility.
Where can I buy your products?
You can order Cappello’s products right here on our website. Find a location near you that carries our product on the Where to Buy page.
Where do you ship?
The lower 48 and Hawaii.
Are your products vegan?
Our cookie dough is vegan, YAY!
Can I freeze the product?
Yes. We recommend that you keep all our products in the freezer.
BAKED SPICED PEAR
A blend of homey spices in a baked pear.
BANANAS FOSTER PIZZA
An amazing bananas foster recipe with a twist.
BUTTERNUT SQUASH RAVIOLI
With Spicy Italian Turkey Sausage, Apple, Parsnip
VEGAN COOKIE DOUGH PARFAIT
Enjoy your cookie dough in a different, dare we say better, way!
PALEO COOKIE DOUGH TRUFFLE CAKE
A paleo cookie dough truffle cake recipe.
WHITE PIZZA WITH CRISPY PROSCIUTTO & ARUGULA
A healthy pizza that tastes just as good as it sounds.