Caveman Coffee Co
Caveman Coffee is hand picked, wet processed and small batch roasted by a master coffee roaster in Albuquerque, New Mexico.
Founders and athletes Tait Fletcher, Keith Jardine and Lacie Mackey all bring something special to create a truly unconventional company. In 2013, Tait, Keith and Lacie teamed up to create Caveman Coffee Co. and partnered with a specialty coffee roaster that owns their family farm and imports their beans from Colombia.
About the Brand
Each bean is grown under the UTZ certification and Rainforest alliance protocols for sustainability and natural growing practices. No pesticides are ever used on the plants, and they are watered by nature alone. They are handpicked, only when ripe, and wet-processed for drying. This process produces the highest quality dried beans for roasting. It preserves the natural flavors and nutrients while cleaning the beans from the fruit and preventing molding and bitterness.
Caveman Coffee Co team imports the beans and roasts them with a master roaster, who is one of the best in the world. This process — from growth to roast — produces an unbelievably smooth coffee that is never burnt and maintains the best nutrients for the consumer. Caveman routinely tests it’s products for food safety to ensure the highest standards are continually met. Caveman utilizes leaders outside of the company for nutrition and business advice. Business Partners at Onnit Labs have helped secure the best business practices and logistical management. Nutrition advisors such as author and scientist Robb Wolf and the leading athlete dietician Mike Dolce continually participate in Caveman product research and development. The Specialty Coffee Association has provided invaluable seminars and learning options for new industry practices and policies.
FAQs
So what’s the deal with this MCT oil?
MCT oil is AWESOME! This stuff is like nature’s energy drink. You’re going to get jacked (or lady-jacked) with this stuff. MCT is a medium chain tryglyceride. Most of the food we consume is composed of long chain tryglycerides, which basically means that it takes a while for our body to process them. MCT, like the ones found in coconut, are processed almost upon consumption. Your body will burn through them, leading to an increased metabolism.This is an instant source of energy that increases the absorption of products that are taken with it. So, if you decide to blend some into your coffee (which you should) the caffeine in the coffee will become more available to your body. The cool thing is, you don’t get the crazy super panicky feeling of drinking too much caffeine; you’re just more alert, more energetic. Plus, you don’t crash when the caffeine has worn off. Your mind gently floats down to a soft pillow of feathers, cotton balls and baby kisses. The addition of MCT to your diet will up your stamina game, your energy game, your everything game.
Hey, why isn’t your coffee organic? I mean, c’mon, it’s the 21st century.
Our coffee is grown under strict standards and practices. Our coffee is not certified organic, however it is grown and processed without pesticides and is 65% naturally shade grown. All the byproducts of producing our coffee (pulp from processing, etc) goes right back into the growing process. We meet and exceed the current standards put in place to achieve what is described as organic.Here’s where it gets real and why small businesses need the support. Current standards for receiving USDA Organic certification often prevents smaller producers from entering the market as the costs/bureaucracy and large outlet supply chain lobbies squeeze out small businesses without the resources. These same lobbies have manipulated the use of regulations (including changing regulations to allow synthetic ingredients in organic foods) and mislead the public to promote their businesses. The state of the “organic” title is merely a buzzword, and is unfortunately backed by irresponsible business practices by large food companies attempting to cash in on the latest market craze. We know our stuff is good for you and responsibly cultivated. We don’t need the organic certification to prove it.
When was the last time Tait saw his face?
Legend has it that Tait last saw his face in early 2004. The world was obsessed with Janet Jackson’s nips, Facebook was launched, and Tait’s beard was just a twinkle in his eye.
I own a gym. and a website. and a store. How do I sell your awesome stuff?
That’s an easy one. Use your finger/mouse/favorite computer navigation tool to get yourself to this here link: http://www.cavemancoffeeco.com/wholesale/
Butter in your coffee? Blech. I put butter on my toast.
Well, here’s the first thing: don’t eat toast. Come on, that processed bread crap? Why do we put butter in our coffee? We don’t just put any butter in our coffee. No, we put grassfed butter in our coffee. We don’t fuel our bodies with crappy, processed foods. Why should we use products that are produced from animals that eat crappy, processed foods? Grassfed butter is a super clean fat that will sustain your energy, curb hunger and improve your mental clarity and focus when consuming with your coffee. As an added bonus, it is super creamy and delicious. Win/win.
