Eat MUD: Plant-based Coconut Mousse

Eat MUD: Plant-based Coconut Mousse

Be mindful of what you eat. Enjoy every bite!

To all the spiritual warriors, yogis, meditators, athletes, supermoms, and wellness minded people out there, who want to eat clean, simple, nourishing foods that taste like divine bliss, MUD Coconut Mousse is a nutritious frozen treat that is made without dairy or processed sugars.

Eat MUD – Coconut Mousse is made using organic, plant-based, whole foods. It’s coconuts + cashews whipped into creamy goodness, sweetened only with dates. Eat MUD is the only plant-based frozen dessert maker that does not use any processed sugars, stabilizers, gums, emulsifiers, or any other artificial additives. We take pride in our approach to balancing macronutrients in whole foods, rather than relying on processed sugars, gums and additives to achieve a blissful dessert experience. Rich and indulgent, MUD Coconut Mousse satisfies the sweet-tooth and nourishes the body with over 12 nutrients and 5 grams of protein.

Enjoy frozen as an ice-cream alternative or chilled like a mousse. It’s the plant-based whole food solution for you and your family’s sweet-tooth cravings. All three of our Chocolate, Vanilla and Coffee flavors are Dairy-Free, Gluten-Free, Soy-Free, Non-GMO, and sweetened exclusively with organic dates.

MUD stands for Mindfulness Using Desserts. Be mindful of what you eat. Enjoy every bite.


[toggles title=”Chocolate MUD”]Our Chocolate MUD is flavored exclusively with organic cacao – the most antioxidant-rich food in the world. We do not ‘dutch’ or ‘alkalize’ our cacao, instead we minimally process for the most flavorful and nutrient-rich chocolate experience.[/toggles]

[toggles title=”Vanilla MUD”]Our Vanilla MUD looks a little darker, tastes a little richer and feels a little creamier than other Vanilla frozen desserts. Simply because of our ingredients including dates as the ONLY sweetener & pure Madagascar Bourbon Vanilla.[/toggles]

[toggles title=”Coffee MUD”]Our Coffee MUD is packed with intense coffee flavor! For all the coffee ice cream lovers out there, this is Made exclusively with certified organic fair-trade coffee, for an instant lift to your day. Think Cappuccino, but in a nutritious frozen treat.[/toggles]


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Miriam Kwietniewska and Sam Friedman, CPO's of Eat MUD

Sweet tooth meets health nut. The rest is MUD.

In 2013, a health nut – Miriam, and sweet tooth – Sam fell in love. But Miriam and Sam were often at odds over what’s for dessert.

Sam loved sugary desserts like cookies, cakes and ice cream. Miriam would look at the ingredients and cringe - sugar, high fructose corn syrup, polysorbate 80, carrageenan? TOXIC ALERT!

One night, Miriam whipped up a 4-ingredient ‘ice cream’ made of coconuts, cashews and dates. Sam was hooked on a healthy dessert for the first time. Miriam was happy. Soon enough, friends, family, and even perfect strangers wanted MUD in their home.

That was the beginning of Eat MUD and the Coconut Mousse product line.

Since 2015, over 20,000 people have tried MUD and have expressed how surprised they are that it does not contain dairy or processed sugars.

Today, Eat MUD - Coconut Mousse is available in over 60 health food and grocery stores in NYC, Long Island, Upstate NY, Connecticut and growing!

Our purpose is clear: to nourish people and their higher purpose. Whatever your purpose, we believe you deserve sweet nourishment along the way. Eat MUD!


Ingredients: Organic Coconut Cream (Organic Coconut, Water), Organic Dates, Organic Raw Cashews, Organic Raw Cacao.

Contains: Cashew, Coconut. May contain pit fragments and other nuts.

paleo foundation certified paleo logo

Ingredients: Organic Coconut Cream (Organic Coconut, Water), Organic Dates, Organic Raw Cashews, Pure Vanilla Extract, Madagascar Vanilla Bean.
Contains: Cashew, Coconut. May contain pit fragments and other nuts.paleo foundation certified paleo logo
Ingredients: Organic Coconut Cream (Organic Coconut, Water), Organic Dates, Organic Raw Cashews, Organic Fair Trade Coffee.

Contains: Cashew, Coconut. May contain pit fragments and other nuts.

paleo foundation certified paleo logo

Have any questions or comments? Send us a message here or to; or call us at 800-609-6256. We can't wait to hear from you.

Coconut Milk

Coconut palms can absorb nearly every mineral useful in human nutrition, making young coconut water nearly identical to human blood plasma. In fact, in the Pacific in WWII coconut water IVs saved thousands of lives. It fights fatigue with vitamins and natural sugars, and contains a higher level of potassium and a lower level of sodium than many sports drinks.


Cultivated since approximately 6000 B.C. dates are a natural sweetener with low-insulin spiking fructose, and are considered medium on the Glycemic Index for blood sugar. They are rich in magnesium, known for its anti-inflammatory benefits, and potassium, which can promote proper good heart function heart and lower blood pressure.


So valuable the Mayans used it for centuries as currency, cacao is the highest anti-oxidant concentrated food in the world — with more antioxidants than green tea, blueberries and red wine combined. It is also recognized as the #1 source of magnesium, and contains 314% the US RDA for iron in a 1 oz. serving.


Long prized as a potent aphrodisiac by the Aztec Indians, the dried seed pod of the vanilla plant contains many important minerals: like potassium, iron, manganese and copper to help regulate heart rate and promote red blood cell production. According to the USDA, vanilla beans are a Top-10 antioxidant food, with antibacterial properties that can help reduce skin infections and treat acne.

Why did you name your company Eat MUD?

Answer: MUD stands for ‘Mindfulness Using Desserts’. Also there is the concept of embracing your mud (life challenges) & ‘eat (accept) it’ to flower into your best self. Also, all of our ingredients are grown on trees (except for Vanilla which is a flower).

What is the meaning of mindfulness?

Answer: To us, mindfulness means being paying attention more and being present in the moment. This includes sharing love, positivity and gratitude with your friends, family, community members and even perfect strangers. It also means paying attention to ingredients in your food – don’t be fooled by false marketing claims on product packaging – go straight to the ingredient label to learn the truth about what you are putting into your sacred body. The concept of mindfulness acknowledges that you are a unique individual on a path to be your best self, growing and evolving everyday. It makes sense to fuel your journey with clean, nourishing energy rather than give in to sugar and processed food addiction. We believe you deserve sweet nourishment along your path to be your best self. Eat MUD!

What is MUD - Coconut Mousse?

Answer: MUD - Coconut Mousse is a new super premium frozen dessert made using organic, plant based, whole foods. It's coconuts + cashews whipped into creamy goodness, sweetened only with dates. Rich and indulgent, MUD - Coconut Mousse satisfies the sweet-tooth and nourishes the body with over 12 nutrients and 5 grams of protein.

How do I eat MUD?

Answer: Let it soften first. We sell MUD - Coconut Mousse from the freezer because we don’t want to add preservatives (which keep it shelf stable) or gums (which keep it soft). Thus, we ask that you let the 4 oz. cup thaw for 10 min, and the 14 oz. for about 20 min. Great things come to those who wait.

Where do I store MUD?

Answer: Store your MUD in the freezer for an ‘ice-cream’ experience, or in the refrigerator for a mousse-y experience.

What is the shelf life of MUD?

Answer: If kept frozen, please enjoy your MUD by the date printed on the package. If you place MUD in the refrigerator, enjoy within 10 days.

How is MUD packaged?

Answer: So far we have two package sizes, a 4 oz. 'single serve' cup that includes a spoon inside the lid. And a 14 oz. 'family size' container that is BPA Free, recyclable, reusable plastic, and includes a handle like a bucket.

Is MUD dairy-free?

Answer: Yes. MUD is made with a base of organic coconut cream and contains no dairy or lactose.

What allergens does mud contain?

Answer: MUD contains cashews and coconuts (tree nuts). MUD may contain other nuts and/or shell fragments.

How do you sweeten MUD?

Answer: We use dates as our only sweetener. There is no added sugars, high fructose corn syrup, or artificial sweeteners. Dates are a dried fruit that contain fiber and essential minerals like magnesium, calcium, and iron.

Is MUD gluten-free?

Answer: Yes. MUD is made without any gluten-containing ingredients.

I’m allergic to peanuts; can I eat mud?

Answer: Although we do not use any peanuts in making MUD, our cashews are processed in a facility that processes all nuts (including peanuts). If you’re allergic to peanuts or any other nuts, we recommend that you don’t eat MUD; Better safe than sorry.

Is MUD made in a facility with other allergens?

Answer: Yes, MUD is made in a facility that processes milk, eggs, wheat, peanuts, and fish. Good manufacturing processes are in place to avoid cross-contamination.

Is MUD certified Organic?

Answer: Although our ingredients are certified Organic, the finished product is not yet certified through the USDA. We are currently working on receiving the certification.

Is MUD Vegan?

Answer: Yes. MUD is certified Vegan.

For wholesale inquiries, please call us at 516-633-2021 or email


For Food Service Establishments

Food Info Establishment Service Sheet

Eat MUD Food Service Sales Sheet

About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.



100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 

Certified Paleo logo Certified Paleo:

Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 



Keto Certified LogoKeto Certified: 

The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.