Brand image


Eat MUD – Coconut Mousse is made using organic, plant-based, whole foods. It’s coconuts + cashews whipped into creamy goodness, sweetened only with dates.

This ice cream is rich, dairy free, and best of all promotes clean eating. Eat MUD was developed with the intention of having your sweets while maintaining the lifestyle you want. Our delicious frozen treats are a testament that healthy foods with a yummy taste is possible!

Video image
Video play button image
Slider image
Slider image
Slider image
Slider image
Slider image
Slider image

About the Brand

In 2013, a health nut – Miriam, and sweet tooth – Sam fell in love. But Miriam and Sam were often at odds over what’s for dessert. Sam loved sugary desserts like cookies, cakes and ice cream. Miriam would look at the ingredients and cringe – sugar, high fructose corn syrup, polysorbate 80, carrageenan? TOXIC ALERT! One night, Miriam whipped up a 4-ingredient ‘ice cream’ made of coconuts, cashews and dates.

Sam was hooked on a healthy dessert for the first time. Miriam was happy. Soon enough, friends, family, and even perfect strangers wanted MUD in their home. That was the beginning of Eat MUD and the Coconut Mousse product line. Since 2015, over 20,000 people have tried MUD and have expressed how surprised they are that it does not contain dairy or processed sugars. Today, Eat MUD – Coconut Mousse is available in over 60 health food and grocery stores in NYC, Long Island, Upstate NY, Connecticut and growing! Our purpose is clear: to nourish people and their higher purpose. Whatever your purpose, we believe you deserve sweet nourishment along the way. Eat MUD!


Why did you name your company Eat MUD?
  • MUD stands for ‘Mindfulness Using Desserts’. Also there is the concept of embracing your mud (life challenges) & ‘eat (accept) it’ to flower into your best self. Also, all of our ingredients are grown on trees (except for Vanilla which is a flower).
What is the meaning of mindfulness?
  • To us, mindfulness means being paying attention more and being present in the moment. This includes sharing love, positivity and gratitude with your friends, family, community members and even perfect strangers. It also means paying attention to ingredients in your food – don’t be fooled by false marketing claims on product packaging – go straight to the ingredient label to learn the truth about what you are putting into your sacred body. The concept of mindfulness acknowledges that you are a unique individual on a path to be your best self, growing and evolving everyday. It makes sense to fuel your journey with clean, nourishing energy rather than give in to sugar and processed food addiction. We believe you deserve sweet nourishment along your path to be your best self. Eat MUD!
What is MUD - Coconut Mousse?
  • MUD – Coconut Mousse is a new super premium frozen dessert made using organic, plant based, whole foods. It’s coconuts + cashews whipped into creamy goodness, sweetened only with dates. Rich and indulgent, MUD – Coconut Mousse satisfies the sweet-tooth and nourishes the body with over 12 nutrients and 5 grams of protein.
How do I eat MUD?
  • Let it soften first. We sell MUD – Coconut Mousse from the freezer because we don’t want to add preservatives (which keep it shelf stable) or gums (which keep it soft). Thus, we ask that you let the 4 oz. cup thaw for 10 min, and the 14 oz. for about 20 min. Great things come to those who wait.
Where do I store MUD?
  • Store your MUD in the freezer for an ‘ice-cream’ experience, or in the refrigerator for a mousse-y experience.
What is the shelf life of MUD?
  • If kept frozen, please enjoy your MUD by the date printed on the package. If you place MUD in the refrigerator, enjoy within 10 days.