FATCO Skincare

Why Paleo-Certified?

It’s not just a caveman diet. That’s definitely part of it, but Paleo is so much more than that! It’s based on the idea that modern humans should go back to eating real, whole unprocessed foods that are more healthful than harmful to our bodies. In FATCO’s case, “food” is the foundation for our brand, even though you’re not consuming it digestively.

We believe Paleo is more than just a passing diet craze; it’s a movement that is becoming a long-term lifestyle. To us, it’s extremely important to align our business and our products with such a healthy, and environmentally positive force.

That’s why we’ve worked to earn certification from the Paleo Foundation, an organization that’s sole mission is to forward the Paleo Movement.

FATCO is Paleo-Certified because we share a mission with an important movement.

FATCO Skincare Products include:

Body Butta - Invigorating

 PEP UP, PRETTY! Fats and oils are an integral part of the Paleo lifestyle…and the basis of FATCO’s Invigorating Body Butta! We start with nutrient-dense tallow from grass-fed cows and blend in tons of natural plant-based oils to create this wholesome, Paleo-certified moisturizer. It’s packed full of vitamins that are necessary for skin health. So rub some fat on your body to feel peppy and invigorated on the inside, and healthy and radiant on the outside.

Body Butta- Calming

CALM DOWN, BEAUTIFUL! Fats and oils are an integral part of the Paleo lifestyle…and the basis of FATCO’s Calming Body Butta! We start with nutrient-dense tallow from grass-fed cows and blend in tons of natural plant-based oils and fats to create this wholesome, Paleo-certified moisturizer. It’s packed full of vitamins that are necessary for skin health. So rub some fat on your body to feel calm and centered on the inside, and healthy and radiant on the outside.

Baby Butta

STAY SMOOTH, BABY! This nourishing moisturizer will keep baby’s skin healthy, from head to pinky toe. Our base ingredient — tallow from organic, grass-fed cows — is soothing for skin conditions like eczema and psoriasis. This wholesome moisturizer will keep baby’s skin healthy so you can focus on other parenting duties.

Myrrhaculous Face Cream

SMEAR ON THE GOODNESS Any killer skincare routine should include an amazing anti-aging face cream. And it doesn’t get more amazing than rubbing beef fat all over your face. FATCO’s Myrrhaculous Face Cream is Paleo-certified, rich in nutrients, and made from tallow from grass-fed cows. The key ingredient is myrrh, which moisturizes and helps soothe chapped or cracked skin. The list goes on and on, but we’d prefer if you just stopped reading and started smearing this all over your face.

Myrrhaculous Face Oil, Toner

ENTER THE AGE OF OIL Wouldn’t it be miraculous to find an anti-aging serum that was also healthy for your skin? Well surprise, you’ve found it! FATCO’s Myrrhaculous Face Oil is a blend of nutrient-dense, plant-based oils, plus essential oils, all of which have anti-aging and healing properties. So slap some on and let’s preserve that beautiful skin.

unMyrrhaculous Face Cream

WAY TO BE MYRRH-FREE! This face cream works the same as our Myrrhaculous Face Cream, but we’ve removed the myrrh to make it safe for pregnancy. Now soon-to-be-mamas can still enjoy the luxurious and safe moisturizing power of our FATCO Myrrhaculous Face Cream. It’s all the Paleo-friendly, vitamin-rich, nutrient-dense goodness you need to maintain healthy skin through every trimester.

unMyrrhaculous Face Oil

WAY TO BE MYRRH-FREE! Wouldn’t it be miraculous to find an anti-aging serum that was also healthy for your skin? Well surprise, you’ve found it! FATCO’s Un-Myrrhaculous Face Oil is a blend of nutrient-dense, plant-based oils, plus essential oils, all of which have anti-aging and healing properties. This serum works the same as our FATCO Myrrhaculous Face Oil, but we’ve removed the myrrh essential oil to make it safe for pregnancy. So slap some on and let’s preserve that beautiful skin through every trimester.

Cleansing Oil - Dry

 TOIL LESS. OIL MORE. You’re a smart person, right? But even so, you may not know that traditional soap-based cleansers can wreck your skin. They can strip your skin of healthy oils, which are essential for the balance of your skin. So take back your healthy skin with FATCO’s Cleansing Oil For Dry Skin! It’s packed with a nourishing blend of natural oils which will feed your skin while cleaning it!

Cleansing Oil - Normal

TOIL LESS. OIL MORE. You’re a smart person, right? But even so, you may not know that traditional soap-based cleansers can wreck your skin. They can strip your skin of healthy oils, which are essential for the balance of your skin. So take back your healthy skin with FATCO’s Cleansing Oil For Normal + Combination Skin! It’s packed with a nourishing blend of natural oils which will feed your skin while cleaning it! 

Cleansing Oil - Oily

 OOOOO, SHINY! Hello you shiny, beautiful human! We’re here to tell you that having oily skin isn’t such a bad thing. You might just need a natural solution to get it under control. FATCO’s Cleansing Oil For Oily Skin works with your skin’s natural oils to create a healthy balance. Plus, it’s packed with a nourishing blend of natural oils to feed your skin everything it needs to be healthy and radiant. So shine on, gorgeous!

Fat Stick

 STICK WITH THE FAT STICK – FATCO’s Fat Stick is our flagship go-anywhere-do-anything product. This all-natural, nourishing stick is a lip balm, cuticle repair and lotion stick packed into a single tube. Combat dry lips, apply to rough, dry patches on your face, rub onto your elbows and knees and beyond! Plus, it really lives up to its name. Where other sticks come in a wimpy little 0.15 oz tube, our FAT STICK comes in a huge half-ounce tube!


JUST THE RIGHT TONE Don’t underestimate the importance of a great toner. It can make all the difference in the world — or at least in your skincare. FATCO’s Toner is gentle, all-natural and works best to wipe away the day. Natural ingredients like raw Apple Cider Vinegar and Witch Hazel help balance out your skin’s PH. Essential oils like Lavender and Rosemary help heal and regenerate your skin. Use our Toner with other FATCO products to achieve optimum healthy skin.

Stank Stop Deodorant - Women's

 CONTROL YOUR STANK, GIRL! Let’s be real: Armpits. Can. Stank. But instead of showing them anger, show them love! FATCO’s Stank Stop® Deodorant for Women combines the antibacterial properties of Organic Coconut Oil with the odor-neutralizing power of Aluminum-Free Baking Soda to create this all-natural, Paleo-certified deodorant. We’ve also thrown in some Grass-Fed Tallow and Shea Butter to moisturize those pits and show them the love that they deserve!

Stank Stop Deodorant - Men’s

CONTROL YOUR STANK, DUDE! Guys can stank. It’s something we have to deal with. But if you want to smell more like a forest than a flower, FATCO’s Stank Stop® Deodorant for Men is just for you. It contains a wicked blend of essential oils that help control odor and excessive perspiration. Plus, the arrowroot powder helps soak up extra sweat while you workout and release toxins. It’s all-natural, Paleo-certified deodorant that’s good for you. Man up and try it.

Pit Spritz

 PUTTIN’ ON THE SPRITZ Worn through your Stank Stop® and need something else to battle odor? Pitz Spritz® Deodorizing Spray to the rescue! Carry this handy little bottle in your purse, gym bag, or fanny pack to battle underarm odor any time of day — a little spray goes a long way.



The active ingredient in our Pit Spritz Deodorizing Spray is Raw Apple Cider Vinegar. While most deodorizing sprays simply cover up your stank with fake “fragrances”, we use Raw ACV to kill the bacteria that creates the odor.  For a few seconds after spritzing your pits, you will smell the raw apple cider vinegar as it fights to stop your stank! This is a good smell, embrace it! Once the Raw ACV has done it’s job (and killed all of the bacteria…about 2-3 minutes) the vinegar smell will fade as the Lavender & Clary Sage essential oils go to work to keep you smelling fresh for the rest of the day. 


Category: Tag:

Cassy Burnside, FATCO Founder

Hi, I’m Cassy. Mechanical Engineer turned FATCO Skincare Engineer. Nice to meet you! I love to hike, ride bikes (mountain & road) and run (usually with my dog)! I am passionate about spreading the word about the chemicals & toxins that are found in our everyday skincare products. I hope to bring awareness to people and educate them about how making small changes in their lives can improve their overall health.

I think that our society is at a crossroads. For a long time, we’ve sustained ourselves on allowing others to be responsible for our health. Now we’re at the point where we’ll pretty much eat anything that has the word “natural” on the package. And if you look around you can see the effects (obesity, heart disease etc).

But in the words of Tupac Shakur, “It’s time for us as a people to start makin’ some changes!” We need to start taking responsibility for the things that we consume. We need to start reading labels and understanding what we are putting INTO and ONTO our bodies. Our health is no one’s responsibility other than our own.

If you’re at all like me, you care a lot about the food that you eat. You do this because you know that it affects the way you feel, look and function. And you know that good food choices will keep you healthy for many years to come! So why do we put so much energy into the foods that we put INTO our body, but hardly any thought into the stuff that we put ON our body!?!?

Our skin is our largest organ, and everything that we put onto our skin gets absorbed and must be processed by our body! Unfortunately, almost every store-bought product contains ingredients we wouldn’t dare to eat. If you wouldn’t EAT something, then you shouldn’t put it on your skin. In my quest to find pure, raw, natural skincare products, I didn’t find anything that fit my criteria …so I decided to make my own! And this is how FATCO Skincare was born!

All of our products are hand-made in small batches to ensure freshness and quality.

FATCO Skincare specializes in making Organic, Natural, REAL skin care products that aren’t full of preservatives, chemicals & toxins. We believe in using healthy fats to nourish our skin instead of dry it out! We use plant based fats like organic coconut oil and raw shea butter, as well as tallow from pastured, grass-fed cows.

Why go Tallow?

It might not be a common modern practice to rub beef fat all over your face, but that doesn’t mean it’s not good for you.

Hand-in-hand with FATCO’s Paleo philosophy is our belief in looking to the past for fundamentals of healthy living. To us, going back to using early beauty remedies like pressed plant oils and animal fats feels natural. Pun intended.

Tallow is derived from the fat of grass-fed cows, mutton, and bison. For centuries, humans used tallow in skin moisturizers and healing balms, but unfortunately, the topical application of these fats seemed to stop around the same time that animal fats disappeared from our diets. But we missed fat so much that we're helping it make a comeback!

Tallow from grass-fed cows has a ton of natural, nourishing benefits. It contains the abundant natural fat-soluble activators, vitamins A, D, E, and K, which are all necessary for general health and skin health.

Tallow is packed with good-for-you ingredients — making it the foundation for many FATCO products. It's our flagship ingredient and the reason we truly believe that fat is your friend.

Why Oil Cleansing?

We’ve got some bad news to break to you right now. You might be destroying your face forever. Calm down. We’re only slightly kidding.

See, all those facial cleaners you’ve been using your whole life? Many of them can be incredibly harmful to your skin. You’re probably wondering if so many traditional cleansers contain harmful ingredients (like chemicals, preservatives and alcohol), then why do so many skincare companies include them in their products? Often these ingredients are used to keep formula stable, allow it to sit on a store shelf for a long time or make it feel nearly weightless. That might be good for the product, but it's awful for your skin. By scrubbing your face in an effort to "get it clean,” you may be causing more damage than you realize — stripping your skin of healthy oils. These oils are essential to skin health and should be balanced, not eradicated. And that’s where we come in.

FATCO uses the science of oil dissolving oil to craft skincare products that do right by your skin. Using oil to clean an oily face might sound counterintuitive, right? If you're not too familiar with the science of oil cleansing, the whole concept feels a little strange. But FATCO specializes in this kind of thing — the science of natural products for healthier skin. Our cleansing oils are formulated to balance your skin, using all natural nourishing oils and essential oils. You’ll wash away all of the icky, dirty oil on your face and replace it with clean, healthy oil.

It may take a few months for oil cleansing to truly balance itself out. Depending on your type of skin (normal, dry, oily) you’ll need a special formula, but we’ve got you covered from every angle.

We’re located in Lake Tahoe. It’s beautiful, just like you.

290 Kingsbury Grade Stateline Unit #8, NV 89449

Phone: (530) 208-0695

Email: support@fatco.com

Press Contact:

Push The Envelope PR

Phone: (732) 534-5132

Sabrina DiBella, Sabrina@PushTheEnvelopePR.com


"Ever since I was a young boy, I was well known for being a dirty kid.  As a toddler, I rarely complained of dirty diapers.  Growing up, I was not above stomping in puddles, rolling around in the mud, or returning home smelling like I just crawled out of a swamp.  Basically, there was no amount of scrubbing or soaping that could ever truly keep me clean.  While keeping clean was a big deal (to other people around me, not so much myself) in my youth, keeping healthy skin was not.  Turns out, all that scrubbing and soaping was causing damage to my skin.  Now, as an adult, I want to have healthy skin, because, frankly, any damage or aging to my skin is going to result in me yelling at the reflection in the mirror.  This is where I introduce Cassy Burnside, founder of FATCO.  Cassy, like many of us frustrated with the crazy BS found in our everyday care products, decided to take matters into her own hands.   Creating a product line of skincare and deodorants using a base of Grass Fed tallow, Cassy has shown me that I can be dirty as much as I want, without the worry of skin damage when the time comes to get cleaned up." - Jonathan David, Paleo Foundation

Thanks for meeting with us today, Cassy, and apologies for the mud I tracked in.  Would you mind telling us a little about yourself and how your story started with making your own skincare products and founding FATCO?

Sure! 6 years ago, I was working a 9-5 job as a Manufacturing Engineer in the automotive industry. I was an avid runner, living a somewhat healthy lifestyle. In 2010, I read “It Starts With Food” by Melissa & Dallas Hartwig and from there, my life changed. I started caring more about the food I was eating as well as the products I was using on my skin. I always loved finding new recipes for oil cleansers and lotions on Pinterest and trying them out, but at that point it was just a hobby. As I started learning more about the benefits of tallow, as well as realizing that there was definitely a place for products containing tallow in the marketplace, I decided I needed to make these products available to more people! So, I started making small batches of products in my kitchen, built our first website by myself, had labels designed & printed, and started selling products under the name FATFACE Skincare! Since then, our name has changed, and we’ve grown into a bigger space with more employees, but the products have always remained the same. It has been quite the adventure 

Talk to us about your ‘Nose to Tail’ philosophy.

The “Nose to Tail” philosophy is one that all of us at FATCO believe deeply in. Nose to Tail is the idea of using every single piece of the animal, and not letting any of it go to waste. This means using the bones for making broth (aka Liquid Gold), eating the nutrient-dense organ meats, and using the fat to create some pretty kick-a$$ skincare products! The meat industry is one which is NOT going away anytime soon (almost everyone I know personally eats meat) so we believe in supporting the ranchers who are doing it right and not supporting the ranchers who are doing it wrong. This is why we’re So Picky about who we source our tallow from. We only use the highest quality tallow that comes from grass-fed, pasture-raised, happy cows! Our 2 primary sources for tallow are based out of Colorado and Texas.

How did you find the Paleo community?  Tell us a Paleo story!

In 2010 I read “It Starts With Food” by Melissa & Dallas Hartwig. I did my first “Whole30” shortly after, and from there, my life was transformed! I started adopting a more “paleo” diet and lifestyle, and I started paying more attention to the ingredients in my food.  Along with this transition, I also started to pay more attention to the products that I was using on my skin.  I eventually learned that your skin is your largest organ, and everything that you put on it gets absorbed and must be processed by your body!  Unfortunately, most store-bought products contain ingredients you wouldn’t dare to eat.  And if you wouldn’t EAT something, then why would you put it on your skin!? In my quest to find pure, raw, natural skincare products, I didn’t find anything that fit my criteria …so I decided to make my own! And this is how FATCO was born!

I have this mental image of the first human to say, ‘hey, let’s rub cow fat all over ourselves,’ and it’s not a pretty picture.  How did you come to the conclusion that Grass Fed tallow was actually good for your skin?

The Weston A Price foundation is a huge proponent of the topical use of animal fats. But there was one particular article from February of 2013 which was the main impetus for the development of these products (http://www.westonaprice.org/know-your-fats/traditional-nourishing-and-healing-skin-care/). In this article, they cite sources as far back as 1866, showing people using salves made from tallow to treat all kinds of things, even ingrown toenails! After reading this article, I knew that I wanted to start testing out this new and different ingredient in my own recipes, so I made a few batches of moisturizers using some grass-fed tallow that I bought off a rancher on Etsy. I tried them on myself and shared them with friends, and from then on, I knew that these were products which needed to be made available to the general consumer.

Acne is still running rampant among teens and has been designated by the WHO as the number one killer of first dates.  Can FATCO skincare help me with acne?  What other ailments might it remedy?

Personally, our Cleansing Oil is my favorite FATCO product, because I have seen it make such dramatic improvements in people’s skin, teenagers included. Many products on the market nowadays include chemicals and preservatives that can actually cause irritation and inflamation, therefore making acne worse!  Since acne and oil production is greatly impacted by hormones, I always tell customers to first focus on those things which can impact their hormones (like sleep, food, exercise, etc). Cleaning up your diet and drinking more water can drastically help with skin conditions. Unfortunately, teenagers also have to deal with the “Wild Card” of hormones (since the teenage years can be ones of crazy hormonal fluctuations). But using clean products (like FATCO) and adopting a healthier diet can definitely help to reduce hormonal acne for teens!
Our Body Butta and Baby Butta are also amazing for skin conditions like eczema, psoriasis, dermatitis and keratosis pilaris. While we can’t yet technically say that our products “heal” these conditions, we have seen incredible before and after photos!

I couldn’t help but notice your awesome sleeve!  Any plans to make skincare products for tattoos, or is there a FATCO product you recommend that’s excellent for healing tattoo work?

Definitely! It was funny, because my tattoo artists always directed me to use A&D Ointment (which I think is primarily marketed to moms & babies to treat diaper rash). From researching the benefits of grass-fed tallow, we know that it’s very high in vitamins A, D, K and E. So, wouldn’t it only make sense that grass-fed tallow would also be an amazing for tattoo aftercare? I tested the first few batches on myself (as my sleeve took about 3 months and 15 hours to complete) and it was perfect!  So we’re actually working on an amazing Tattoo Balm right now! we’re still a few months away from having everything finalized, but stay tuned, because it’s going to be killer!

How long will it take my skin to adjust to a new Oil Cleansing regiment?

Answer: Normally it takes about 2 weeks for your skin to adjust to the Oil Cleansing method.

What can I expect during this transition period?

Answer: Your skin my look younger the very next day...or, it may break out like it did when you were a teenager! Remember, your skin has been washed, picked, toned, cleansed, scrubbed, and exfoliated using products with chemicals and toxic preservatives for a very long time. You can't expect changes to happen overnight. So, this process will require P-A-T-I-E-N-C-E! Be patient...stick it out at least 2 weeks...and you will be very happy with the results!

Is Oil Cleansing good for people with acne prone or problem skin?

Answer: The short answer is YES! Unfortunately, there is a lot of CRAP in store bought products which have a tendency to actually CAUSE irritation and inflammation! Yup, that's right... that face wash on your counter that says "natural" and "organic" and "dermatologist approved" could actually be CAUSING your breakouts! So, just by switching to more natural and REAL products can give your skin a chance to heal and re-balance. It's actually quite amazing!!!

Are your products Gluten Free?

Answer: All of our ingredients are free of gluten containing substances. Since all of our products are hand-made by us, we can definitely guarantee that there is no cross contamination in our manufacturing process, but we can't say the same for all of our suppliers. A majority of our supplies come from Mountain Rose Herbs, and they are currently not certified as a Gluten Free facility. This doesn't mean that their products are NOT Gluten Free, but rather that they do not yet have certification. Because we know how detrimental it can be for someone with celiacs to use products with gluten in them, we want to be upfront and honest about this. So, in summary, we cannot say with 100% certainty that our products are GF, but this is something that we're working on and will keep you posted!

Are the Products Cruelty Free?

Answer: Well, this all depends on your personal definition of cruelty free. We do NOT test our products on animals. However, we do use animal byproducts (i.e., tallow, aka beef fat) in our products. Obviously, an animal had to die for this ingredient. However, we here at FATCO are HUGE believers in the "Nose to Tail" philosophy. This means that we believe in using the WHOLE animal, not just the meat. This includes everything, all the way down to the bones and fat!

Are there any preservatives in your products?

Answer: We use absolutely no artificial preservatives in our products. We believe that we should treat our skincare products like we treat the food that we feed our bodies. We personally try to stay away from pre-packaged foods with long shelf lives, so why would the rules change for your skincare products? All of our products should be opened within one year of manufacturing date (which can be found on the bottom of the jar) and should be used within 6 months of opening.

Where are your products made?

Answer: FATCO products are handmade at a small privately owned facility in Austin, Texas.

What do I do when I’m not oil cleansing?

Answer: We recommend that you oil cleanse only once per day. I like to use it in the evening because that way I can use it to remove any makeup I've been wearing throughout the day. If you choose to use it in the evening, I would recommend simply splashing your face with water in the morning. One alternative that I sometimes recommend to people new to FATCO products is to use a little bit of baking soda along with the water. Baking soda is great because it acts as a mild exfoliant, and it also helps to balance the pH of your skin. You can use your Clarisonic® brush with the baking soda for extra deep clean! Just remember that as you begin to oil cleanse regularly, your skin will become more balanced and you will have less of that "my skin feels icky" feeling. Not "washing" your face twice a day can be tough to get used to...but only because we've become so "used to" our regular routine! Trust me...if you give your skin a chance to balance itself, it WILL!

I’m still stinky OR I’m still breaking out!

Answer: If you're transitioning from commercial products (facial washes and antiperspirant), your body may take some time to detoxify from all those chemicals your body is used to. This means that you may stink more before it gets better. I know, it's a Total Bummer! You may want to also take a better look at other lifestyle factors that may be effecting your body odor or skin:- How is your diet? Are you eating "clean" or dirty"? Do you consume a lot of pasteurized dairy on a daily basis?- How much water are you drinking every day?- How much sleep are you getting every night?- How much exercise are you getting? Do you sweat for at least 1/2 hour each day?- How stressful is your life right now? - What are your hormone levels looking like? Are they all out of whack? Is it close to "that time of the month"? Hormones have a HUGE impact on your skin and your body odor! And most things (like food and stress) play a huge role in your hormone levels. Your problem may be a bit more deeply rooted in your hormone levels.

Is fat safe?

Answer: There are many companies out there that will tout Tallow (and ALL animal fats) as being "bad" and "dangerous". But we know from all the research that we've done that natural animal fats are completely safe and healthy, but only when sourced from safe and healthy animals! This is very important, because using tallow from factory farmed animals can be VERY dangerous! So yes, you are correct that animals store toxins in their fat. However, the toxicity of many products on store shelves hugely outweighs the toxins that you will find in the tallow that we use! When animals live happy, stress and antibiotic free lives, you'd be surprised at how little "toxins" they have in their system! We as humans probably have more toxins stored in OUR fat due to the fact that we are hit 24/7 with all kinds of environmental toxins, some completely out of our control. But the cows that we get our tallow from are a completely different story.

Why is my Body Butta Lumpy?

Answer: As you may or may not know, none of our products contain any stabilizers or preservatives, so this means that the consistency of our products WILL vary with temperature changes. What we have found is that depending on how quickly the Butta's are cooled, sometimes the tallow will form small balls within the mixture. While there is absolutely nothing wrong with the product, it might not look and feel like products that you've used in the past. But this is because our products are TRULY all-natural! If you remove the product from the jar and rub it into your skin, the balls WILL melt-out and go away.

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About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.



100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 

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Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 



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The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.