The New Primal Meat Snacks & Condiments

We’ve taken the gas station out of jerky and meat snacks, leaving only the highest quality ingredients. All of our products are certified gluten-free, certified paleo, and made with the highest quality ingredients possible. Free of antibiotics, added hormones, GMOs, or soy: The New Primal Certified Paleo Meat Snacks is a line of grab-and-go protein options you can feel good about. Your quest for the unicorn of mid-day treats ends here.

Whether you’re looking for a tasty treat on the go, healthful additions for school lunches, pre and post-workout fuel, or an option when late-night hunger strikes that only feels guilty, we’ve got you covered. Here to fuel your life’s adventures, wherever they may take you.



Certified Products:

Snack Mates

Give the mini version of you, a mini version of your favorite snack. With 8 grams of protein and only 1 gram of sugar per serving you can feel good about what’s in their lunch box. Each bag contains 5 individually wrapped sticks – perfect for every day of the school week.

Available in Beef, Turkey, and Chicken & Maple

BBQ Beef Thins

Sometimes, the need to crunch just cant be ignored. At The New Primal, the crispy meat conundrum gnawed at us for years. Tenacious in our pursuit to go beyond burnt bacon, we schemed, cooked, and tested like mad snack scientists.

Sea Salt Beef Thins

Sometimes, the need to crunch just can’t be ignored. At The New Primal, the crispy meat conundrum gnawed at us for years. Tenacious in our pursuit to go beyond burnt bacon, we schemed, cooked, and tested like mad snack scientists. We finally got it, and there’s literally nothing else like it.

Classic Marinade

Need a secret weapon in the kitchen or for your next cookout? Made with garlic, onion, smoked sea salt, and ginger – our classic marinade is ready to kickstart your next meal. Use it on chicken, beef, fish or veggies and discover what turns a meal from just okay to unbelievable. Picnics, cookouts, lunch or dinner – our classic marinade is perfect for every meal.

Spicy Marinade

It’s time to spice up your menu, and there’s no better way to do so than with our spicy marinade and cooking sauce. Don’t let your meals just be ordinary – make them extraordinary with a splash of chili pepper, cayenne pepper, white pepper, black pepper, and garlic. With our marinades there’s no need to measure and prep, just pour and cook. And if you like it a little spicier, just add a touch more. It’s that easy. No more bland and boring meals; you’ve got The New Primal as your own personal sous chef. *For best results, marinate for at least 6 hours.

Buffalo Sauce

Mild – Generally speaking, don’t trust a buffalo who claims to be mild. In this case, however, rest easy knowing this sauce won’t turn on you. Sure, it’s buffalo through and through, but it’s been sweetened with just enough pineapple juice to make nice with your peace-seeking palate.

Medium – We see you there, walking that line between reckless and reserved. That’s okay, as long as you’re not bored… and your food’s not boring. With a perfectly prudent dose of bold cayenne pepper, The New Primal bottled not just a happy medium, but the happiest medium. Use it liberally for the boldest wing or on the most bashful cauliflower. This sure doesn’t taste like a compromise.

Hot – You probably know that firebreathers breathe fire. But did you know that they also eat fire? It’s true. Well, kind of. The combination of cayenne and habanero peppers packs the kind of heat the most hard-core humans like to pour on their food. And since we had to get it into a bottle, a sauce just worked out better than, you know, actual flames.

Mustard BBQ Sauce

In my mouth, I’m going to Carolina. The South is as smooth as she is sassy, and somehow delivers warmth with every zinger. You can taste that in her signature BBQ sauce, and this is our wink and nod to our home base. With bright turmeric and tangy apple cider vinegar, it’s more than just mustard-y; it’s downright mouthy.


jason burke the new primal grassfed beef jerky

Jason Burke, CEO of The New Primal

At The New Primal, we care about the environment and your well-being just as much as you do. That’s why we’ve pioneered a new approach to an old favorite. Our full product line is made from sustainably sourced ingredients and proteins, naturally raised without the use of antibiotics or added hormones. New Primal Certified Paleo Meat Snacks, Jerky, Meat Sticks, Snack Mates and Marinades are all certified gluten-free, paleo-friendly, artisanal quality, and minimally processed.

As a pioneer in grass-fed jerky snacks, we strive to bring a fresh approach to an old favorite. While we began with jerky, our core mission extends to an entire way of life that emphasizes fueling a natural lifestyle. We are a company built on honesty, transparency, and integrity. We hope to inspire everyone who encounters our brand to make better food choices, highlighted by our core focus:

"You are what you eat. Choose wisely.™"

The New Primal Vision

We believe in a promise to produce high-quality primal foods, free of chemicals and preservatives, eating like our hunter and gatherer ancestors.  We provide healthy snack alternatives for people "on-the-go".  Our goal is to provide the very best in unique, creative-quality foods to fuel your life's adventures wherever they may take you.

What started as a personal mission launched The New Primal from a home business to a national brand. Our grass-fed beef comes solely from the vast, rolling hills of New Zealand. In nature, good things take time. Our cattle are humanely raised on family farm pastures, where they are free to mature naturally and feed on grass year-round without ever being injected with growth hormones or antibiotics.

Due to New Zealand’s neutral climate and year-round grass growth, there is never a need to supplement their food in the winter. We use only whole muscle cuts from the top-round of the animal. The use of GMOs in agriculture is illegal in New Zealand, so there is never a risk of GMO runoff contaminating the soil (as is the current challenge with the majority of US Raised Beef).

Sea Salt Beef Thins - The New Primal - Certified Paleo by the Paleo Foundation
BBQ Beef Thins - The New Primal - Certified Paleo by the Paleo Foundation
Classic Marinade - The New Primal - Certified Paleo by the Paleo Foundation
Hot & Spicy Marinade - The New Primal - Certified Paleo by the Paleo Foundation
Buffalo Sauce Mild - The New Primal - Certified Paleo by the Paleo Foundation
Buffalo Sauce Medium - The New Primal - Certified Paleo by the Paleo Foundation
Buffalo Sauce Hot - The New Primal - Certified Paleo by the Paleo Foundation
Mustard BBQ - The New Primal - Certified Paleo by the Paleo Foundation
Snack Mates Beef - The New Primal - Certified Paleo by the Paleo Foundation
Snack Mates Turkey - The New Primal - Certified Paleo by the Paleo Foundation

We're happy to answer questions or if you need assistance.

Contact us here!

What is the difference between jerky and meat sticks?

Answer: By definition, jerky is made from whole muscle cuts of lean meat that we then slice and trim, marinate, and finally dehydrate, creating the jerky snacks we all know and love. Our meat sticks use similar cuts of meat, which are then chopped and formed into a stick combined with a blend of spices for even more delicious flavor.

How long will I have to wait for my tasty treats to arrive?

Answer: Depending on your shipping priority selection you will receive your order in one of the following timeframes: Standard (5-8 business days) Expedited (2-3 business days) Priority (1 business day)

How are the kids snacks different from the adult snacks?

Answer: They’re almost the same! Our kids all love and request the adult snacks, which is why we took our classic flavors, dialed back a small bit of the heat, and portioned them into kid-friendly sizes. Sold in packs of 5, one for each day of the school week making healthy protein snacks accessible for mom and dad.

How do you make healthy, clean versions of meat sticks?

Answer: We use the same nutritious, high quality meat as we do for our jerky. This time it’s ground and mixed with more intense spices to kick up the flavor, along with celery juice powder to help naturally preserve the sticks. They are held together with an all natural beef collagen casing, making our tasty, nutritious protein snacks even more portable.

What does Grass-fed, Grass-finished mean?

Answer: Standard animal protein products are made from feedlot cattle, exposed to poor living conditions, raised on grains and other products not native to their diets. Our animals are free to roam and graze, as nature intended, for the entirety of their lives. Grass-fed animals that are not grass-finished are moved to feedlots and fed corn and soy to be grain finished for the final month of their lives. We ensure our animals are as natural, healthy, and sustainable for the further growth of the environment as possible.

What is the source of the collagen in the casing for your meat sticks?

Answer: Our collagen is derived from 100% beef.

What is the shelf life?

Answer: 12 months.

Whoa! What preserves the jerky for that long if it’s all natural?

Answer: Properly cooking the meat eliminates the need for preservatives. The perfect combination of natural sugars from the pineapple and honey, just the right amount of moisture content in our recipe, and added oxygen absorbers (or an airtight seal for the sticks) creates a shelf stable (and more importantly, delicious) snack.

What is your return policy?

Answer: 100% Satisfaction Guaranteed If you are unhappy with our product, for any reason, we will provide you with a replacement product or refund for the purchase cost upon return. Returns must be made within 30 days of purchase for a replacement or refund. Sorry, shipping charges are not refundable. You will receive your credit within 7-10 business days after receipt of return. You must have a proof of purchase (store receipt, gift receipt, or shipping invoice) for all returns and exchanges. To return or exchange an order by mail: Include a copy of your proof of purchase. Ship your package with a carrier that can provide tracking and insurance. Please ship returns to: The New Primal ATTN: Returns Dept. 1083-B East Montague Ave North Charleston, SC 29405 Please contact us at with questions.

Do you have any wholesale opportunities?

Answer: Of course! Email for more details.

Why does this charge display as Whitebox INC on my credit card statement?

Answer: Whitebox is a service that manages and fulfills all of our online orders. Rest assured you are still ordering directly from The New Primal :).

Interested in joining the tribe?

Answer: Shoot us a note at and we’ll reach out if we have an opening :)

Interested in wholesale opportunities?

Sign up here!

About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.



100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 

Certified Paleo logo Certified Paleo:

Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 



Keto Certified LogoKeto Certified: 

The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.