NOOMA The Organic Electrolyte Drink

The idea behind NOOMA is simple – we use real ingredients naturally packed with the electrolytes you need to hydrate. There’s no artificials or weird chemical blends. Organic coconut water and sea salt provide the most important electrolytes, potassium and sodium, to staying hydrated, cramp free and feeling your best when you’re working out.

Every drink is Certified Paleo Friendly, USDA Organic, Non-GMO Project Verified, gluten free and Vegan. Our eco-friendly tetra pak container allows for no preservatives, acid or additives. The flavors come from actual fruits and plants to give a smooth, refreshing taste. There’s no sugar added and only 30 calories per carton.

Simple, real and effective to keep you hydrated through all the ways you love to sweat.

To us, life is pretty simple. The best sweats are with friends, only the good stuff in your body, and whatever you choose to do, go all in!

 

HYDRATION 101

Every drink is packed to the cap with the most important electrolytes for hydration.

ORGANIC INGREDIENTS

Only the best. Certified USDA Organic, Non-GMO Project Verified, Paleo Certified, Gluten-free, Kosher and Vegan.

NATURAL ELECTROLYTES

We use organic coconut water and natural sea salt for our electrolytes, never artificial blends.

NO SUGAR ADDED

We don’t add in any extra sugar and there’s only 30 calories per carton.


NOOMA Products include:

Blueberry peach, cherry lime, chocolate mint, mango, Watermelon-Lime


 

THE NOOMA BROTHERS

The Nooma BrothersThe story began for us as two hockey playing brothers with one simple problem: we couldn’t stand the sports drinks we’d been given our whole lives. We started doing a little research and digging around, sure that we would find a better solution. Surprisingly, we couldn’t find a single option.

So, we decided to make one on our own. probably sounds a lot like most stories you’ve heard about how a company started, but hey, it’s the truth.

That typical beginning, however, started a journey to something pretty special. We threw ourselves into the fitness community interacting (or more accurately, sweating) with all sorts of different crews. Crushing burpees at crossfit one day and dying holding chair pose in yoga the next. If there was a group of people getting together for a workout, we were there, dragging along a cooler full of drinks, of course.

These countless hours out there helped us develop our idea into a reality. To make a drink that everyone loved to put in their bodies after a sweat.

We call it NOOMA.

- The NOOMA brothers


NATURAL ELECTROLYTE REPLACEMENT

You can’t talk about proper hydration without electrolyte replacement. But what exactly are electrolytes? Simply put, they are electrically charged particles that help the body function by doing things like maintain fluid balance in cells and help muscles function properly.

When you’re working up a sweat, you’re losing predominantly two electrolytes: sodium and potassium. To stay properly hydrated it’s important to replenish those minerals in a way your body can process quickly – insert electrolyte replacement drinks.

Unlike many of the electrolyte replacement drinks you’ll see out there, we rely exclusively on real ingredients that are naturally rich in these minerals to provide everything you need. Potassium from organic coconuts and sodium from natural sea salt. Simple, functional ingredients you can pronounce and feel good about putting in your body.

ORGANIC INGREDIENTS

When it comes to fueling your body, you have standards. We get it. Us too. That’s why we’re committed to using to using only clean, organic ingredients. It helps us stand apart from those “healthy sports drinks” out there.

Go ahead, take a look at the label. You’ll see no more than six simple ingredients you can trust and pronounce. All of our drinks are certified USDA Organic, Non-GMO Project Verified, gluten-free, Paleo Friendly, vegan and Kosher. Meaning our ingredients are produced without the use of fertilizers, bioengineering or antibiotics and prohibit all artificial preservatives, flavors and dyes. It wasn’t easy, but it’s important to us and we know it is for you too.

THE IMPORTANCE OF HYDRATION

The importance of hydration is nothing new, but there’s a lot of conflicting things out there about what’s “smart”. So let’s start with the basics: when you workout, you sweat. When you sweat, you’re losing fluids and electrolytes. So to stay properly hydrated you need to replace your fluids and electrolytes.

We can really see the importance of hydration when we take a look at what can happen to you when you get dehydrated. A number of studies, like this one, have shown that just a 2% loss in bodyweight from sweat can significantly decrease mental and physical performance. Dehydration can also bring about some pretty nasty side effects like those cramps that always seem to show up at the worst time, impaired muscle function, headaches, nausea and fatigue.

SMART PACKAGING

You may have noticed that NOOMA looks a little different than most of the other electrolyte drinks on the shelf. Well, there’s a reason behind our packaging choice. The Tetra Pak carton and the aseptic packaging process allows us to completely eliminate the need for preservatives or any acid in our drinks.

That means no citric acid, no additives, no funky ingredients “to preserve freshness” and a refreshing, smooth tastes. While it’s totally safe to drink NOOMA even when it’s not refrigerated we still like them the most cold, waiting for us after a good sweat to deliver that perfect moment of post-workout bliss.

Why the TetraPak Bottle?

Answer: The eco-friendly tetra pak carton allows our formula to be totally free from any preservatives. That means no acid, additives or funky ingredients “to preserve freshness”. It also gives NOOMA its smooth finish, without the bite or weird aftertaste.

What are electrolytes?

Answer: When you workout, you sweat. when you sweat, you lose water and electrolytes. To stay properly hydrated, you need to replenish both your fluids and your electrolytes. NOOMA is packed with the two most important electrolytes lost from sweat, potassium and sodium. The potassium comes from organic coconuts and sodium from natural sea salt. This simple and effective combination helps keep you optimally hydrated, maintain fluid balance, fight cramps and feeling your best.

Does NOOMA have any sugar?

Answer: The only sugar in NOOMA comes naturally from the organic coconut water, none of it added, NOOMA has just 5g of sugar and only 30 calories. We use only organic flavors and a touch of organic stevia leaf extract to get that perfect level of sweetness and flavor pop for after a workout.

MAIN OFFICE

23555 Euclid Ave
Cleveland, OH 44117

About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.

 


Disclosures:

100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 


Certified Paleo logo Certified Paleo:

Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.

 


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 

 


 

Keto Certified LogoKeto Certified: 

The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.

 

 

 

 

 

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