Panorama Meats: 100 Percent Grass-Fed and Organic Beef

Our USDA Certified Organic, 100% grass-fed and grass-finished beef comes from cattle raised by U.S family ranchers on pastures and hillsides throughout the West and Midwest.

Above meeting the stringent standards of the USDA Organic Certification Program, our ranchers also have the very highest standards of sustainable ranching and humane animal handling practices. Good grass-fed cattle literally start from the ground up. It takes healthy soil and land management practices to produce 100% grass-fed and finished cattle year round and without depleting resources.

Many of our ranchers also have a strong working relationship with Global Animal Partnership (GAP), a non-profit animal welfare program. Through the GAP program, they are audited and evaluated every 18 months to GAP’s 5-Step® Animal Welfare Rating Program. All of our ranchers that participate in the GAP program are at least a Step 4 – Pasture Centered.

You can rest assured that when you are enjoying one of our delicious, grass-fed steaks, you are not only eating meat that is healthier for you and your family, but you may also rest easy knowing that you are supporting U.S. ranchers that work tirelessly to raise their cattle the right way. A way that is healthier for the environment, healthier for the cattle and healthier for you.

100 Percent Grass-Fed and Organic

All Panorama cattle are raised in compliance with the Born and Raised in the USA® verification program, and must be born and raised in the United States and never implanted with hormones, fed animal by-products, or treated with antibiotics.  Panorama’s 100 percent grass-fed and grass-finished organic cattle graze on organic pastures and are processed in plants that are certified organic by the USDA-accredited certifying agency California Certified Organic Farmers.

Economic Opportunities for Family Ranchers

“Panorama’s mission is to help family ranchers make organic grass-fed and finished cattle ranching a viable economic strategy,” said Mack Graves, Senior Advisor for Panorama Meats. “We are also committed to helping our rancher partners employ systems to protect delicate rangelands for future generations.”

Grass-fed beef ranchers can take advantage of Panorama’s strong retail presence to realize a premium price and a guaranteed market for their beef, Panorama handles all the processing, marketing and merchandising to the consumer, allowing family ranchers to focus on ranching, and has systems in place for helping family ranchers meet requirements for USDA Certified Organic status.

Panorama Meats Products include:

Paleo Approved: Western Grassfed Beef-steaks (Various cuts/bones/offal), Western Grassfed Beef-ground beef (brick/patties), Western Grassfed Beef-whole muscle (various), Panorama Organic Grass-Fed Beef-whole muscle (various), Panorama Organic Grass-Fed Beef-steaks (various cuts/bones/offal), Panorama Organic Grass-Fed Beef-ground beef (brick/patties)

Certified Paleo: Western Grassfed Beef – Snack Stick (Smoky Sweet), Western Grassfed Beef – Snack Stick (Jalapeno), Western Grassfed Beef – Snack Stick (Original Flavor), Western Grassfed Beef -Bone Broth


Fifteen years ago, grass fed beef was an unknown term in the grocery store, an inefficient word to most beef producers, and a tradition on the Wood Ranch in Susanville, California.

Panorama Meats got its start in 2002 when the company’s founder, Darrell Wood, saw a trend emerging. People began wondering where their food came from and caring how the animals were raised. Darrell and his family had been raising cattle without added hormones or antibiotics, entirely on grass, for years simply because they believed it was the right way to raise animals. Their cattle spent their summers in Susanville grazing amongst sagebrush and natural meadow grasses and followed the green grass to Chico, California for the winter months. At that time, there was no way for consumers to know the difference between cattle raised this way and cattle raised the conventional way – spending their last 3 to 6 months in a feedlot receiving a grain-based diet and antibiotics. To provide consumers with a choice between conventional beef and beef from healthier cattle, that is healthier to eat, and healthier for the environment, Darrell and a few other family ranchers joined forces to start Panorama Meats.

As the demand for grass fed beef grew, Panorama Meats’ ranchers decided to take it one step further and add USDA Certified Organic to their resume. The process to become certified organic is no small feat. However, because Panorama Meats’ cattle were already raised without added hormones, antibiotics, and GMOs, certified organic was a relatively easy feather to add to the cap! Today Panorama Organic Grass-Fed Meats can be found at Whole Foods Markets in California, the Pacific Northwest, Florida and the Southwest.

Panorama Meats’ never-ever brand still exists under the Western Grassfed Beef label allowing customers to buy humanely raised, 100% grass fed and grass finished beef with no antibiotics or added hormones, ever, online and have it shipped directly to their door. Western Grassfed Beef can also be found at select retailers in Northern California and the Pacific Northwest.

To achieve organic certification, Panorama Meats’ partnering ranchers must also get their land certified by verifying that their land has not been treated with synthetic pesticides and herbicides or other chemicals for at least three years. It is an extensive process but luckily, most of the rangelands the cattle call home are owned or leased by multi-generation ranching families that have been stewards of the same land for generations. These ranchers rely on their land to feed and nourish their cattle, so all Panorama Meats’ ranchers employ pasture rotation and land-management practices that promote animal health and protect the delicate rangeland ecosystems. Through these land-management practices Panorama Meats’ partnering ranchers can care for their land and leave it better than they found it – organically.

Today, Panorama Meats’ participating family ranchers span over one million acres of USDA Certified Organic grasslands throughout the U.S. The forty-nine small family ranchers that make up Panorama Meats’ partnering rancher network have made the commitment to raise organic, 100% grass-fed and grass finished cattle for the long term. With these ranchers, Panorama Meats can provide consumers with high quality, USDA Certified Organic, 100% grass fed beef, year-round.

How are Panorama Meats’ organic grass-fed animals raised?

Answer: Our animals are raised humanely in low-stress environments and never given added hormones or antibiotics - ever. Panorama Meats’ cattle are 100% grass fed and finished and never fed animal by-products or grain-based feeds. They graze only on USDA certified organic pastures that have been free of synthetic fertilizers, herbicides and pesticides for a minimum of three years.

Where are Panorama Meats’ organic grass-fed animals raised?

Answer: All of Panorama Meats’ cattle are verified to be Born and Raised in the United States. They are nurtured by family ranchers in California, Oregon, Idaho, Wyoming, Montana, Nebraska, South Dakota, New Mexico, and Colorado on USDA certified organic ranches.

What breed are Panorama Meats’ organic grass-fed animals?

Answer: All the Panorama Meat’s cattle are English breeds. English breeds like Angus and Herefords flourish on 100% grass fed diets and develop rich flavored, tender, and well-marbled beef.

What do Panorama Meats’ organic grass-fed animals eat?

Answer: Panorama Meats’ organic cattle thrive on an organic 100% grass-fed & finished diet.

Who certifies Panorama Meats’ organic grass-fed program?

Answer: Accredited certifier California Certified Organic Farmers (CCOF) verifies that Panorama Organic Grass-Fed Meats maintains compliance with the USDA National Organic Program at all times.

What are the health benefits of eating Panorama Organic Grass-Fed Beef?

Answer: Compared with grain-fed beef, Panorama Organic Grass-Fed Beef contains 60 percent more omega-3, twice as much vitamin A and E, three times more conjugated linoleic acid, and a higher concentration of unsaturated fats (the good ones) versus saturated fats (the bad ones).

Why is Panorama Meats’ organic grass-fed beef leaner than grain fed beef?

Answer: Grass-fed cattle are raised on a grass diet — as nature intended it to be. Eating a grass-fed diet that cattle were designed to eat allows them to develop and gain weight at a natural pace, resulting in lean, flavorful and tender beef. High calorie – grain based diets that conventional cattle consume cause them to gain weight rapidly, resulting in beef with a much higher fat content.

Should grass-fed beef be cooked differently than grain-fed beef?

Answer: Because our grass-fed beef is naturally leaner, it cooks 30 percent faster than grain-fed beef. When cooking grass-fed beef it is important to watch your steaks closely and remember that grass fed beef is best served medium-rare.

For more information, please contact:

Customer Service


About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of helping Paleo Diet Adherents easily identify products that met the basic tenets of the diet.  Since then, thousands of products have been certified through the Certified Paleo, Paleo Approved, Paleo Vegan, and Paleo Friendly Certification Programs.


100% of  Paleo Foundation revenue is generated through Paleo Certifications. We do not accept donations, corporate sponsorships, or financially benefit from the sales of any paleo certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 

How we determine Paleo Certification Standards:

The Paleo Foundation develops Certification Standards from a mixture of input from various experts in the Paleo Movement, community input, and from logically and critically assessing arguments for the inclusion or exclusion of specific foods. After all, the Paleo Diet is a theoretical template, and therefore logic must be taken into account when making determinations for an entire community. 

Paleo Approved, Certified Paleo, Paleo Friendly, and PaleoVegan Certification Programs:

Each Paleo Certification Program has a different set of standards. For the absolute strictest standards, Paleo Approved certifies farms, ranches, and single-ingredient products. Certified Paleo, the most popular of the Paleo Certification programs certifies products that contain Paleo Diet ingredients, but have some 21st century processing methods allowing for shelf stability. The Paleo Friendly Program allows for products that are generally regarded as gray-area products such as kombucha, dark chocolate, and even grass-fed dairy.