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Primally Pure Skincare

We use nature’s most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

We believe in daily baths, taking time to establish a good-for-the-soul morning routine, spending time in the great outdoors and giving back + serving others. Beauty goes much deeper than simply skincare. Beauty is caring for oneself and others while cherishing and nurturing the gift of life we’ve all been given. We strive to cultivate/lead/live our lives in the same way we create our skincare: infused with simplicity, integrity and beauty.

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About the Brand

Founder, farmer’s wife, mama bear, matcha lover and bath taker, Bethany McDaniel is the heartbeat and hard work behind the brand. Bethany began Primally Pure out of her passion for real, recognizable ingredients – not just on her plate, but in her skincare products.

When Bethany’s family spontaneously started a beyond organic livestock farm in Southern California called Primal Pastures, she discovered the power of eating real food and her eyes were opened to a new world of wellness. Bethany subsequently purged her bathroom cabinets of toxic conventional skincare products and began formulating her own replacements with pure, simple ingredients. From the pasture to her own office space + workshop, it’s Bethany’s joy to continue to provide customers with innovative, creative and clean beauty products – skincare that promotes health and vitality instead of taking away from it.


I seem to be experiencing some irritation with the regular deodorant formula, but I love it and don't want to stop using it. What can I do?
  • We’re so glad you asked! Some individuals experience irritation from the baking soda in our deodorant. The good news is, this can be worked through in most cases. Your pits may need some time to adjust to the rough or alkaline nature of baking soda. If irritation persists or becomes painful, please discontinue the use of our regular deodorant and consider re-introducing it later or switching to our sensitive formula (contains less baking soda).
What's the difference between regular and sensitive deodorant?
  • Our regular deodorant contains baking soda, which is superior in fighting odor. But since some people’s pits are irritated by this ingredient, we also offer a sensitive version that contains a much smaller amount of baking soda (enough to make it effective, but not enough to cause irritation for the vast majority of people). Primally PURE sensitive deodorant contains all of the same ingredients as the regular version with the addition of kaolin clay (detoxifies your pits) and non-nano zinc oxide (helps to control odor).
What is tallow?
  • Tallow is an incredibly nourishing, vitamin-rich form of animal fat that is quickly making a big comeback in skincare. The tallow we use is rendered from the interior fat tissue (suet) of the cow after it has been processed. During the rendering process, the suet is gently heated, causing the pure oils to melt away from the rest of the tissue. Those pure oils then solidify to form ultra moisturizing tallow! We ONLY use tallow from organic and grass-fed cows that were raised outside on pasture. Healthy animals in turn produce healthy tallow that contains a high concentration of fat soluble Vitamins A, D, K in a balanced combination with their activators (all of which are extremely important for skin health and overall health). Grass-fed tallow also contains Vitamin E, conjugated linoleic acid (CLA) which is anti-inflammatory as well as palmitoleic acid with has natural antimicrobial properties. For more information on tallow and why it’s so great for skincare, check out this detailed article from the Weston A. Price Foundation.
What is the SPF of your Outdoor Lotion?
  • Primally PURE Outdoor Lotion has not been tested in a lab for SPF value. For that reason, I am not legally able to even guess the potential SPF of this product. I can say that it has kept myself and many others sunburn free after spending long periods of time outdoors. Non-nano zinc oxide, the active ingredient in Primally PURE Outdoor Lotion, is extremely effective in protecting against both UVA and UVB rays. For more information on healthy sun exposure and non-nano zinc oxide, click here.
Are your products safe for babies/toddlers?
  • For the most part, yes. However, extra caution should always be taken when using products that contain essential oils on children. Because even though the essential oils in our products are 100% natural and organic, they are still extremely concentrated and potent. Spot testing is a must when using our products on children.
Do you offer wholesale pricing?
  • We do not currently offer wholesale pricing as we are committed to providing the consumer with the most fresh and high quality products available. We have decided to grow at a comfortable rate and are not willing to compromise the quality of our products by jumping into the retail world too soon. Wholesale pricing may be something we offer in the future, but not at this point.