We believe that good health begins with what you put into your body. When you eat better, you feel better.
It’s that simple. That’s why we created healthy foods with nutrient-rich superfood ingredients and none of the bad stuff. Oh, and they also taste amazing! Our philosophy is to make classic, well-loved foods with nutrient-rich ingredients that nourish and energize your body. Each of our recipes is made with superfoods like quinoa, chia, millet, hemp and coconut oil to create foods with intention.
“Start a natural foods company.” Those were the words I wrote down on the blank piece of paper while in class with my holistic nutrition school. My goal was simple. I wanted to provide healthier, better-tasting alternatives to what was currently on the market, using the incredibly powerful superfoods that I was learning about in school, like quinoa, hemp, chia seeds and coconut oil.
In August 2008 I have a booth at the Westchester Triathlon for my health counseling practice. In an effort to attract visitors, I whip up hundreds of free baked goods. Turns out nobody cares about signing up for my health counseling, they just want to know where they can buy the baked goods! The AHA moment is here. Two Weeks Later… I am driving and nearly swerve off the road when I see an email titled “Purely Elizabeth and DailyCandy”. DailyCandy wants to feature Purely Elizabeth baking mixes in their daily email blast later that week. I remember going to sleep the night before the email blast thinking, “If I get 20 orders that would be great. In August 2009, after a few months of intense work, I decide to launch Purely Elizabeth with three Muffin Mixes and one Pancake Mix at the 2009 Westchester Tri. It will just be a side project, I think to myself …. and then we sell out of product!
We believe that food can heal. When you eat better, you feel better. It’s that simple. That’s why we use superfoods with vibrant flavors and rich textures to create foods you will obsess over.
