Purelytes: Electrolyte Replacement

PureLytes is an electrolyte replacement powder created from 5 all-natural ingredients: coconut water powder, dehydrated fruit powder, Himalayan sea salt, coconut palm sugar, and stevia. It is intended for athletes who lose considerable amounts of water and electrolytes through moderate-to-high intensity exercise. Dehydration and fatigue can greatly impact performance and health. Therefore, a drink that counteracts these effects is essential. PureLytes is a hypotonic solution, meaning that it facilitates optimal hydration by shifting water, electrolytes, and carbohydrates directly into the body. It can be used pre-, during, or post-exercise by adding the contents of one packet to any 16.9 oz of water.

The PureLytes mission is to provide athletes with a perfectly balanced and flavorful electrolyte replacement drink that nourishes the body while also replenishing energy stores to prevent early fatigue and maximize performance. With just 5 all-natural ingredients, we aim to create a powder using healthy components that you can pronounce.  Similar to most other products on the market, we also incorporate less than 2% silicon dioxide into PureLytes to prevent caking of the powder. While we don’t have to declare this per FDA standards, we strive to be completely transparent to our consumers by using recognizable ingredients and disclosing any additives. Through consumer feedback and new discoveries, we will continue to provide healthy and effective products from a variety of fruits and vegetables.

Raspberry, pineapple, and blueberry are our three available flavors. Over time, we will be expanding our inventory to include many more flavors from other fruits and vegetables. Each flavor comes in a powder form that is conveniently housed in an individual packet. Our product is intended to be easily transported so it is accessible to athletes on hikes, in the gym, or at any event.

Purelytes Products include:

Raspberry Electrolyte Powder, Blueberry Electrolyte Powder, Pineapple Electrolyte Powder

FEN Inc. is based out of Ft. Collins, CO and is made up of 3 team members: Alex Fuller, our President; Drew Loftin, our CEO; Ellen Brinkman, our CMO. Alex and Drew work in the medical field. Alex is a nurse practitioner who has experience in both cardiology and internal medicine. Drew practices as a physician assistant who has experience in nephrology and internal medicine. Ellen works in the mental health field and has a Master’s of Social Work. We each have a passion for health through nutrition and exercise, and stay active through Crossfit, sports, and various outdoor activities.

Alex and Drew began their search for a natural electrolyte drink in 2013. Coming from medical backgrounds, they wanted to find a healthy, efficient alternative to the other sports drinks on the market. Drew was training for the US Olympic hammer throw team and had been re-hydrating with coconut water, Mother Nature’s sports drink. Although coconut water had many of the properties and qualities they both were looking for, it lacked the preferred taste and electrolyte ratio that they ultimately desired. In an attempt to find a product that met their needs, they utilized medical and scientific journals to study natural supplements and coconut water. Unable to find what they wanted among existing products, Alex and Drew started on a journey and after years of trial and error, they were able to finalize PureLytes. 

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About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.



100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 

Certified Paleo logo Certified Paleo:

Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 



Keto Certified LogoKeto Certified: 

The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.