About Sejoyia Foods
Originally founded as Wonderfully Raw Gourmet Delights, Sejoyia Foods was created to make food that brings joy to body, mind and soul. The company’s products, which include the original superfood cookie, Coco-Roons™, and veggie chips you can’t stop eating, Brussel Bytes™ and Snip Chips™ are all plant-based, organic, Non GMO, free from refined sugar and gluten. The company’s Core Values are built into everything Sejoyia Foods does. Every ingredient in the Sejoyia Foods’ product line has a purpose. Sejoyia Food snacks are minimally processed to retain the highest level of beneficial nutrients. The company believes serving the needs of others brings greater meaning to life. Sejoyia Foods strives to do something every day to positively impact the planet with the ultimate mission to be better and do better today than yesterday. For more information, please visit www.sejoyia.com.
About the Founder
They say necessity is the mother of invention. We say mothers are the inventors of necessities.
For much of her professional life, Sequoia Cheney and her husband, Jack used art therapy to help prison inmates and the mentally ill to enrich and rehabilitate their lives. After years of service to others life threw a few lemons her way. She was diagnosed with Type II diabetes. She made the decision to harness the creative powers she used with others to reinvent everything she knew about nutrition to make her body whole again without traditional drug therapies. And it worked. Today she is medication free.
A natural teacher, Sequoia shared her newfound passion for health and an enriched lifestyle through sourcing and cooking whole, simple foods with others at cooking classes. She began experimenting with new combinations of whole, organic foods and voila! Coco-Roons were born.
Her students encouraged her to package and share her creations and at the age of 56 she began producing Coco-Roons out of a small commercial kitchen for local farmer’s markets and retailers. They were an instant hit. The business started growing so fast that Sequoia requested the help of her son Eric Hara, who was a respected Executive Chef in New York City at the time.
The rest, as they say, is history. The mother-son team expanded the brand to 4 lines of sweet, salty, healthy snacks to satisfy the needs and wants of snackers everywhere- salty or sweet, light or indulgent - all made with organic, non GMO, whole food ingredients to be gluten free, vegan, and nutrient-rich. Coco-Roons, Brussel Bytes, Snip Chips, and Dipperz can be found at thousands of retailers all over the US and Canada.
Sequoia attributes her company’s growth to the their unwavering integrity, authenticity, creativity and respect for the people eating her food.
Certified Paleo:
Grain-Free Gluten-Free: 
Keto Certified: 
