Soozy’s Muffins

Why Muffins?

We get asked a lot why our first product in the market is muffins. Our answer to that is: why not? To us, a muffin is the embodiment of the perfect food. You can enjoy it for breakfast, for dessert or as a snack. It’s convenient, easy, tasty, and goes well with your morning coffee, afternoon tea or a tall glass of milk any time of the day. Best of all, our muffins are so healthy and packed with energy, it will keep you going until your next meal!

Why Clean?

While we love all of our 21st century advances in technology and other areas of life, when it comes to food, we believe in keeping things simple and eating the most natural foods possible. Our muffins are made with all natural, unprocessed ingredients, and are FREE-FROM: gluten, grains, soy, dairy, GMOs, fillers, stabilizers and additives. In other words, we only use ingredients that you can pronounce.

Why Delicious?

We believe that the bar has been set pretty low when it comes to healthy and “good for you” products in the marketplace. Healthy and clean eating has been made synonymous with dull flavors, bad texture and unappealing foods. Our muffins are the best tasting bites you will eat on the planet. Period. We think you’ll find that our muffins stack up against any other product out there, gluten free or otherwise!

Why Mindful?

We believe that living with love and intention is the foundation for a blissful life. It’s with this philosophy that we created Soozy’s. Our products are thoughtfully crafted, with balance and awareness baked in so that each bite of a Soozy’s product ensures a focus on nourishing ourselves through mindful eating.

Why Paleo?

We believe in fueling our bodies with ingredients that add to our health and well-being, not detract. Made with organic coconut flour, blanched almond flour, and arrowroot flour, our muffins are made with real food – that’s it. Soozy’s Muffins are made without grains, gluten and refined sugar, and use non-GMO eggs, organic coconut oil, and a handful of other nourishing ingredients that fit into the paleolithic guidelines. To us, “Paleo” means real food – food that our ancestors would eat. We pride ourselves on the fact that our products are filled with ingredients that truly support the body’s innate ability to fuel itself, Paleo and all.

Soozy’s Products include:

Certified Paleo:

Soozy's Wild Blueberry Muffins

An all-American classic, re-mastered to pack a nutritious punch. Sweet, juicy blueberries are the star of this moist, fluffy muffin. We then add vanilla and a touch of lemon to the batter to make it completely irresistible. We challenge you to have just one!

Soozy's Sweet Potato Muffins

We’ve paired hearty sweet potatoes with harvest spices and maple syrup to pay tribute to one of our favorite desserts, the sweet potato pie. We’ve nicknamed this our “comfort” muffin — it reminds us of being with our family, of what our moms would make for us for Thanksgiving.

Soozy's Coffee Cake Muffins

Despite its namesake, we think this muffin tastes so good it goes perfectly with any beverage! The caramel-y goodness of the batter, coupled with the richness of coconut cream, is a winning combo that always keeps us coming back for more. It’s perfection in a bite that also makes you feel great!

Paleo Friendly:

Soozy's Double Chocolate Muffins

This moist, decadent muffin is for those who secretly wish they could eat dessert for breakfast! We’ve paired dutch cocoa powder with coconut cream to give this muffin a rich and indulgent taste, and sprinkled in chocolate chips to make this muffin truly heavenly!

Mission:

We are a group of snack obsessed, passionate foodies who got together to bring the world the best tasting, good-for-you baked goods. Though we hail from different backgrounds and disciplines, we all share a common goal: to show the world that healthy, nutritious foods can be delicious and available to everyone.


Founders / Team

Susan Chen, Chief Executive Officer

"I've been baking sweet treats for my loved ones from the moment I was tall enough to peer over the kitchen countertop! While I've always been a healthy baker, I turned my attention to gluten-free and grain-free baking after meeting Mason. Through this process of learning and mastery, I began noticing that the majority of gluten-free muffins and breads were actually junk food masquerading as health food! Just because a product is gluten-free doesn't mean it's good for you, and consumers deserve great tasting, healthy options. I'm also a meditation teacher and believe that the cycle of optimal health and bliss starts with a happy tummy. We are truly what we eat; if we are to have a balanced life of happiness and bliss, we must first create this balance in our diet."

Favorite Muffin:

Wild Blueberry


Mason Sexton, President

“Ever since learning I was gluten intolerant seven years ago, I've been focused on living a healthier lifestyle. For me this meant sticking to mostly unprocessed foods that were made with nutrient dense ingredients. Although I was always looking for healthier alternatives that fit with this new philosophy of “clean” eating, I became frustrated with the lack options that were available to me, especially in the baked goods department. It was this frustration that made me determined to find a way to create a baked goods product that tasted better than anything else I had eaten but that was also the “cleanest” in the store from an ingredient standpoint. That's how we came up with Soozy's: a muffin for people who love food but who don't want to compromise on their health. We've been working on this recipe for years and are excited for you to try what we've come up with!”

Favorite Muffin:

Coffee Cake

 

Wild Blueberry - Soozys - Certified Paleo - Paleo Foundation

Ingredients: Soozy's Flour Blend (Blanched Almond Flour, Arrowroot Flour, Organic Coconut Flour), Filtered Water, Cage Free Whole Eggs, Maple Syrup, Wild Blueberries, Organic Coconut Sugar, Organic Extra Virgin Coconut Oil, Dried Orange Peel, Organic Apple Cider Vinegar, Paleo Baking Powder (Baking Soda, Monocalcium Phosphate, Cream of Tartar), Vanilla Extract, Cinnamon, Lemon Extract, Sea Salt. Contains: Eggs, Almonds, Coconut.

Sweet Potato Muffins - Soozys - Certified Paleo - Paleo FoundationIngredients: Soozy's Flour Blend (Blanched Almond Flour, Arrowroot Flour, Organic Coconut Flour), Cage Free Whole Eggs, Maple Syrup, Filtered Water, Sweet Potato Puree, Pumpkin Puree, Organic Coconut Sugar, Organic Extra Virgin Coconut Oil, Organic Apple Cider Vinegar, Dried Orange Peel, Paleo Baking Powder (Baking Soda, Monocalcium Phosphate, Cream of Tartar), Sea Salt, Cracked Black Pepper. Contains: Eggs, Almonds, Coconut.
Coffee Cake Muffins - Soozys - Certified Paleo - Paleo FoundationIngredients: Soozy's Flour Blend (Blanched Almond Flour, Arrowroot Flour, Organic Coconut Flour), Filtered Water, Coconut Cream (Coconuts, Water), Cage-Free Whole Eggs, Organic Coconut Sugar, Maple Syrup Organic Extra Virgin Coconut Oil, Dried Orange Peel, Vanilla Extract, Organic Apple Cider Vinegar, Paleo Baking Powder (Baking Soda, Monocalcium, Phosphate, Cream of Tartar), Cinnamon, Nutmeg, Sea Salt. Contains: Eggs, Almonds, Coconut.
Double Chocolate - Soozys - Paleo Friendly - Paleo Foundation Ingredients: Cage Free Whole Eggs, Filtered Water, Organic Extra Virgin Coconut Oil, Organic Coconut Sugar, Soozy's Flour Blend (Blanched Almond Flour, Arrowroot Flour, Organic Coconut Flour), Coconut Cream (Coconuts, Water), Maple Syrup, Cocoa Powder, Chocolate Chips (Dried Cane Syrup, Natural Chocolate Liquor (Non-Alcoholic), Non-Dairy Cocoa Butter), Dried Orange Peel, Paleo Baking Powder (Baking Soda, Monocalcium Phosphate, Cream of Tartar), Vanilla Extract, Sea Salt. Contains: Eggs, Almonds, Coconut.

What makes your muffins different from other gluten-free offerings?

Answer: We created our muffins with a very clear objective: To make the healthiest and best-tasting muffins on the planet, that also happen to be gluten-free. In addition to being certified gluten-free, our muffins are also grain-free, dairy-free, soy-free, peanut-free and do not contain any stabilizers, fillers, or artificial ingredients. We don’t use any highly refined flours, starches, or processed ingredients, typically found in gluten-free baked goods.

You guys claim that your muffins are “clean”? What does this mean?

Answer: From our perspective, “clean” means made from real food – nothing artificial. We have worked very hard to offer a clean baked good that also tastes delicious. The term “clean eating” has become more recognizable over the past few years, but to us, still means eating real, nutrient-dense food that nourishes and strengthens your body.

We believe Soozy’s products have the highest standard in the gluten-free baked goods marketplace. Several of our ingredients are expensive and difficult to source, but because we’re not willing to compromise our standards, you can rest assured that you are eating the cleanest gluten-free treat possible.

What's wrong with the typical ingredients found gluten-free muffins? I thought gluten-free means healthy?

Answer: Although we feel that eating gluten-free can benefit almost everyone, we are still concerned with how refined and highly processed most of the gluten-free alternatives are. We stay away from many “common” ingredients, which is why you won't find xanthan gum, soy lecithin, brown rice syrup, white rice flour, or any type of processed flour or sugar in our products. Next time you go to the store, check out the long list of processed ingredients found in your typical gluten-free muffin. You might be shocked at what you find.

Why are your muffins so healthy?

Answer: Our muffins are made from real food – that’s it. We use minimally processed ingredients that you can pronounce. Our muffins deliver nutrition and taste to give you sustained energy, healthy fats, fiber, protein and sustenance that is readily available and used by your body as fuel.

Are Soozy's Muffins “Non-GMO Project Verified”?

Answer: Yes! All of our muffins have been certified by the Non-GMO Project. We are very aware of the negative impact GMO's can have on our health, which is why we have worked hard to meet this high standard. The vast majority of our competitors do not have this certification.

Are Soozy’s Muffins “Certified Paleo”?

Answer: Yes! Currently, 4 out of 6 flavors of muffins are “Certified Paleo.” These include: Wild Blueberry, Sweet Potato, Matcha Green Tea and Coffee Cake. Our other two flavors, Double Chocolate and Banana Chocolate Chip, are considered “Paleo-Friendly.”

Can I eat your muffins if I have a tree nut allergy?

Answer: If you have a tree nut allergy, you should avoid our products. However, our products are peanut-free.

Are these the only nuts found in Soozy’s Muffins?

Answer: No, unfortunately our muffins DO contain nuts (Almonds, Coconuts).

Are your eggs cage-free?

Answer: Yes! We only source cage-free eggs that have been fed organic feed, ensuring no GMO's are passed through our muffins. Our cage-free eggs come from chickens that have lived their lives as naturally as possible.

What is the best way to warm one of your muffins?

Answer: Since we are sold as a frozen product, it’s best to store our muffins in the freezer, until you are ready to eat them. At that point, we suggest you remove the outer plastic wrap and place the muffin in the microwave for between 20-30 seconds, depending on the power of your appliance. We also recommend using a conventional oven, although this can take a little longer to heat through (approximately 10 mins at 325 degrees). If you do not want to consume all four muffins (one box) at once, feel free to remove and heat individual muffins, as needed.

Is this the best recommendation for a toaster oven?

Answer: If you have a toaster oven, remove the plastic wrap and place the muffin on low until heated through. Do not overheat.

Can I store your muffins at room temperature?

Answer: We recommend storing them at room temperature only if you plan on consuming them within 48 hours. Otherwise, we recommend storing them in the freezer. Because our muffins are made from natural, whole food ingredients, and don't contain any stabilizers or preservatives, we recommend storing them frozen until you are ready to enjoy one.

How long can I store your muffins in my refrigerator?

Answer: We find our muffins keep fresh in the refrigerator for approximately two weeks.

Why do you individually wrap the muffins?

Answer: We find that wrapping our muffins right after baking ensures maximum freshness for the consumer. Because they are individually wrapped, you can eat them at your leisure, rather than being forced to consume an entire box, all at once. By individually wrapping our muffins, we’ve created a convenient “grab and go” item when you're on the move, traveling or just strapped for time. You can easily throw one of our muffins in your bag on your way to work, school, the gym and beyond.
 We also find it important for a certified “gluten-free” product to have an extra layer of protection against potential cross contamination.

You claim to be dairy-free, but have a “d” next to your kosher label. What's that all about?

Answer: Our baking lines are not kosherized for pareve, although rest assured - our product is indeed dairy-free!

We hope you enjoy our Soozy’s muffins as much as we do. If you have any more questions or concerns, please reach out through our contact page. We’d love to hear from you!

About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.

 


Disclosures:

100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 


Certified Paleo logo Certified Paleo:

Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.

 


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 

 


 

Keto Certified LogoKeto Certified: 

The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.

 

 

 

 

 

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