
Rebecca Peress, Founder, CEO
Swapples was founded by CEO Rebecca Peress in October 2015. Operating in the nation’s capital, the company continues to grow the Swapples® brand throughout the mid-Atlantic region, with plans to share them nationally.
Mission
Our mission at Swapples is to get people eating more food, less junk, by providing them with a product that substitutes processed grains, refined sugars and thickeners for whole fruits and vegetables.
Story
On a cool September day in 2015, our founder, Rebecca Peress, just really, really, wanted some bread. But in light of several autoimmune disorders, she was unable to eat grains. She yearned for something to smash some avocado on, spread some coconut oil on, dip in soups… but there was nothing on the market to satisfy her desire for the crispy-soft texture of a piece of toast or a fresh roll. Sure, there were a bunch of recipes on the blogosphere for almond-based this and egg-based that, but with several allergies, she couldn’t enjoy them. And she was annoyed.
Committed to eating 8-10 servings of veggies a day, Rebecca was determined to create a bread-like product out of vegetables, that was also flavorful and allergen-free. And while messing around in her kitchen with yuca root and her waffle iron – what we know today as Swapples, were born! Co-workers, family, and friends quickly became customers, and were amazed at how great they felt after eating them. Her own father lost 60 lbs in 10 months after ‘swapping’ all of his grain-based products for them! Happy to see the ones she loved feeling the same benefits of a real food diet as she did, Rebecca quit her desk job, dubbed the waffles ‘Swapples®’ and set out to share them with as many people as possible. Today, she continues to pursue her mission of people with an easier way to eat more food, and less junk, and to think creatively about eating more fruits and vegetables.