SweetLeaf® Stevia Sweetener

The Stevia rebaudiana Bertoni plant was discovered more than 1,500 years ago by the native Guarani people,  growing in clumps of two or three along the edges of the rainforests of Paraguay. In the beginning, the natives used the leaves for their medicinal benefit, to freshen their breath, and to sweeten and mellow the strong taste of herbal yerba maté tea.

SweetLeaf® is the award-winning stevia brand with zero calories, zero carbs, a non-glycemic response, and NO artificial sweeteners. That’s why it is the most popular stevia brand in the natural foods marketplace.

Our product is free from the taste of solvent artifacts, as we use a water-based extraction system that produces a wonderfully sweet and zero-calorie food and beverage ingredient. SweetLeaf is already successfully used in a variety of food and beverage products, and is a viable zero-calorie natural sweetener that can be used in the following applications, as examples:

  • Tabletop sweetener for tea, coffee, etc.
  • Flavored waters
  • Flavored milk, either packaged or for school/cafeteria distribution
  • Carbonated soft drinks, juices, and other beverages
  • Ice creams, yogurts, sherbets
  • Baked goods, cakes, biscuits
  • Packaged oatmeal, cereals, bars
  • Jams, sauces, pickles
  • Puddings, desserts
  • Chewing gum
  • Confections
  • Seafood, vegetables
  • Weight watcher diets
  • Diabetic, celiac disease, ketogenic, and other special diets
  • Gluten-free and Kosher diets

SweetLeaf is a unique blend of the most desirable glycosides with a delicious taste profile. SweetLeaf is the only stevia brand to consistently win global awards for taste and innovation. Major award-winning recognition includes the 2013 World Stevia Organization award for Best Extract (as well as two consecutive WSO awards for Best Finished Product), The Foodie Award (Vegetarian Times) and the prestigious ISANH Global Stevia Award 2010-2011 for taste and sustainability.

SweetLeaf Stevia Extract is heat, freezer, and pH stable. It is gluten free. It is sold as a bulk extract, in proprietary liquids, and in stevia blends and is available in commercial sizes.

SweetLeaf® Stevia Products include:

Sweet Leaf Stevia Packets 35/75, Sweet Leaf Organic Stevia Packets 35/75t


Jim and Carol May, Founders of Wisdom Natural Brands

What happens when a man of modern healthcare meets the holistic healing wisdom of an ancient people? In the case of James A. May, a former healthcare executive, the meeting forever changed his life—both personally and professionally. Mr. May founded Wisdom Natural Brands®, parent company of SweetLeaf Stevia Sweetener and Wisdom of the Ancients® herbal teas.

Wisdom Natural Brands (WNB) is a leading U.S. manufacturer of stevia and offers a full line of SweetLeaf Stevia Sweetener products, available in convenient single-serving packets, liquids, powder, tabs, and concentrate, including the best-selling SweetLeaf Stevia and Organic Stevia Sweeteners, SweetLeaf® Sweet Drops™ Liquid Stevia, and SweetLeaf Water Drops™. WNB has introduced millions of people to the great-tasting, better-for-you sweetness of stevia.

Our Sweet Story

SweetLeaf was launched in 1981 when my late husband, James A. May Sr., was introduced to the stevia leaf in Paraguay and began to dream of a world where sugar could be naturally replaced. This was no small dream, but like all dreamers Jim believed anything was possible. Looking back now, I realize he was right.

Jim was working in healthcare and I was home with our five young children when the stevia leaf called Jim to a greater mission in life. A Peace Corps worker who just returned from Paraguay persuaded Jim to taste a stevia leaf and enjoy its sweet, delicate taste. It was that moment when our lives and destiny were changed forever.

We believed so much in this small sweet leaf, that we sold all our worldly belongings, except our home and one car, and tucked away a very small amount of money to barely sustain our family. Friends and family thought we were crazy! Thinking back, it sounds so impulsive now, but my husband was persuasive and he truly believed this leaf could change people’s lives for the better. We didn’t have any income for three years. That’s right. Zero. It was risky, but we believed we were meant to introduce the world to this sweet herb which has so many incredible benefits to the human body.

In the ‘80s, Americans were searching for a safe alternative to sugar. Both Jim and I became true believers in this critical need. We knew stevia was a better alternative to diets high in sugars and artificial sweeteners—and it simply tasted great! We began working to create a formula which could be used as an alternative, but wanted to make sure it contained no artificial ingredients. This was no easy task.

Whoever said patience is a virtue was right. It has been a road filled with many twists and turns. We started by packaging and labeling the herbs in our garage with the help of our young children. Our son Michael, now the President of our company, remembers those days well. Jim persuaded local health food stores to carry our new stevia products by taking stevia, yerba maté, and other herbs to stores and distributors in the back of our car.

Later, the FDA wanted to ban stevia from coming into the U.S. It was as if all the walls were closing in and this dream of Jim’s was turning into more of a nightmare. Still, we kept putting one foot forward and with the help of our congressional delegates, we were the first company to earn the FDA GRAS (Generally Recognized as Safe) designation in 2008. This made our product a food which could be called a sweetener in the United States, rather than a dietary supplement. It was exactly what we needed and we celebrated by working harder and continuing to grow. Today, you will see sweetener product aisles in natural and mainstream grocery stores worldwide carrying our products. I still walk by when shopping and smile thinking of the path it took to get here.

The past few years have marked a major shift in attitudes toward added sugars and how they impact the health of Americans. The American Heart Association, USDA, FDA, and the World Health Organization recommend reductions in the amount of added sugars consumed by the average person. These efforts highlight the connection between dietary choices and chronic disorders, including diabetes, obesity, and cardiovascular disease. There have been thousands of papers written about the safety and benefits of stevia and there are millions of users who experience the health-promoting benefits everyday.

Our dream of making the world a sweeter place has become a reality. We cherish our relationship with you. We cherish our relationships with doctors and other healthcare professionals providing a better solution to their patients for reducing added sugars in their diets. Our 35-year journey reminds me very much of the Robert Frost poem, The Road Not Taken. “Two roads diverged in a wood and I took the one less traveled by, And that has made all the difference.” We are grateful and ever so thankful to all of our customers for journeying with us on a road that will continue to make a meaningful difference in the lives of countless people seeking a better-for-you answer to harmful excess sugars while maintaining a heightened quality of life.

Carol May, CEO

Sweetleaf ingredients are a combination of stevia and the world’s finest inulin. It is available in packets and shaker jars in both SweetLeaf Stevia and Organic Stevia Sweeteners.

The Stevia rebaudiana Bertoni plant was discovered by the native Guarani people more than 1,500 years ago. The plant grew in clumps along the edges of the rainforests of Paraguay. In the beginning, the natives used the leaves for medicinal benefits, to freshen their breath, and to sweeten and mellow the strong taste of herbal yerba maté tea.

What is stevia?

Answer: Stevia is a plant that was discovered more than 1,500 years ago in the rainforests of Paraguay. At maturity, the stevia shrub grows to about three feet tall. Stevia leaves are 30 times sweeter than sugar.

What is SweetLeaf Stevia®?

Answer: SweetLeaf Stevia® is an award-winning sweetener with zero calories, zero carbs, a non-glycemic response, and no artificial ingredients. It is a non-GMO, gluten-free, and kosher sugar alternative. SweetLeaf Stevia has endless uses when you want to add flavor and sweetness to any food or beverage. The SweetLeaf® brand has developed more consumer stevia products than any other company in the world.

Is stevia safe?

Answer: Yes, there are thousands of studies supporting the safety of stevia. Stevia is destined to be the preferred sweetener of the future. Consumers are looking for ways to reduce or eliminate calories, carbohydrates, and sugars in their diets. Stevia is a proven solution. SweetLeaf Stevia products taste delightfully sweet and are gluten-free.

What are the ingredients in SweetLeaf Sweet Drops™ Liquid Stevia?

Answer: Our liquid stevia Sweet Drops, are made with stevia leaf extract, natural flavors, and purified water. They have zero calories, zero fats, zero cholesterol, zero sodium, and no sugars. The liquids contain plant-based flavors and have no MSG or other like products. Sweet Drops are also vegan.

Are SweetLeaf Stevia products appropriate for people with diabetes?

Answer: Yes, SweetLeaf Stevia products, such as SweetLeaf Stevia Sweetener packets, shaker jar, 2-oz. Sweet Drops™, Water Drops™, organic powders, and tablets, with their non-glycemic response, are appropriate for people with diabetes. In addition, SugarLeaf® is an exciting baking product loved by the nation’s finest chefs. It is a premium blend of SweetLeaf Stevia and cane sugar, which reduces the amount of sugars and calories used by 2/3. We advise anyone with medical questions or specific health conditions to check with their physician for medical recommendations.

What are the ingredients in SweetLeaf® Stevia Sweetener?

Answer: It is a combination of stevia and the world’s finest inulin. It is available in packets and shaker jars in both SweetLeaf Stevia and Organic Stevia Sweeteners. America’s body-friendly sweetener, SweetLeaf Stevia Sweetener is a sweetener alternative with zero calories, zero carbohydrates, and a non-glycemic response. Inulin is a soluble vegetable fiber, which nourishes the good intestinal flora that supports the body’s immune function and promotes digestion.

I have tried stevia before and it had an aftertaste. Do SweetLeaf products have a bad aftertaste?

Answer: Not all stevia is created equal. The bitter aftertaste that can be experienced from other products may have arisen from artificial ingredients or chemicals used in processing. SweetLeaf Stevia has no bitterness or aftertaste.

Where can I buy SweetLeaf Sweet Drops™ Liquid Stevia flavors?

Answer: A list of retailers is located at this link: www.sweetleaf.com/store-locator. If your local retailer does not stock a specific item, they can special order it for you, or you may purchase it online at shop.sweetleaf.com. You may also purchase from online retailers, including Amazon.com, Ebay.com, Jet.com, Vitacost.com, or iHerb.com.

Do SweetLeaf Sweet Drops Liquid Stevia need to be refrigerated?

Answer: No, they do not.

Can SweetLeaf Stevia Sweetener be used in cooking and baking?

Answer: es. SweetLeaf is great for cooking and baking, and it is freezer-stable while being able to withstand heat. You can substitute SweetLeaf Stevia Sweeteners for all or part of the sugars in a recipe. Use our easy conversion chart to help with the substitutions in your recipes. Check out our interactive stevia calculator for an easy way to reduce or eliminate sugars from your recipes. And visit our recipe page for deliciously tempting ways to use SweetLeaf products. We also encourage you to join us on Facebook, where our active SweetLeaf community, including professional chefs, post tips and delicious recipes. Need more ideas for recipes? SweetLeaf’s Cooking with SweetLeaf Stevia® cookbook is filled with low- to no-sugar recipes suitable for the entire family. It features delicious dishes for breakfast, breads & muffins, entrées & sides, dressings & marinades, desserts, drinks, kid-friendly foods, and holiday specialties.

Is SweetLeaf approved by the FDA as a sweetener?

Answer: In 2008, SweetLeaf Stevia Sweetener was the first stevia product to achieve the FDA’s GRAS (Generally Recognized as Safe) designation. This means that it can be used as a food and an additive in other foods to sweeten and enhance flavor.

Do you have any new products?

Answer: Yes! We are so excited to introduce our recently released 50ml SweetLeaf Sweet Drops Liquid Stevia in five popular flavors. The taste you love, with no sugars, no artificial sweeteners, and no calories has been revealed. The most popular flavors—Vanilla, Chocolate, Caramel, Coconut, and SteviaClear®—are now in a convenient, user-friendly 50ml BPA-free plastic bottle, along with the delicious, award-winning taste you expect from SweetLeaf. Combining an unbreakable bottle with easy-squeeze technology, this latest form of Sweet Drops is the ultimate go-anywhere companion for all your sweetening and flavor needs. From the kitchen to the office to your daily commute, now you can add a squeeze of tasty flavor deliciously, anytime, anywhere. And SweetLeaf has a great way for everyone to hydrate deliciously. We offer our award-winning SweetLeaf® Water Drops™. Just adding one squeeze (or more, to taste) to still or sparkling water takes it from boring to wow! Water Drops are available in four delicious blends: Peach Mango, Raspberry Lemonade, Strawberry Kiwi, and Lemon Lime. They have zero calories, zero carbs, NO artificial ingredients, great taste, and a non-glycemic response. We also offer SweetLeaf® Organic Stevia Sweetener. The award-winning line is USDA certified organic with the same better-for-the-body benefits and great, delicious taste as our original SweetLeaf Sweetener. They are both available in 35- and 70-count packet boxes and 3.2-oz. shaker jars. They have zero calories, zero carbs, and NO artificial ingredients, and they do not make blood glucose rise. Recently, our SweetLeaf Stevia and Organic Stevia Sweeteners received the coveted 2016 ChefsBest® Excellence Award. The ChefsBest Excellence award is awarded to brands that surpass quality standards established by independent professional chefs.

Wisdom Natural Brands®
Makers of SweetLeaf Stevia® Sweetener
1203 W. San Pedro St.
Gilbert, AZ 85233

For customer service, please contact: service@wisdomnaturalbrands.com

For business inquiries, please contact: info@wisdomnaturalbrands.com

For advertising and media inquiries, please contact:
Barbara McFadden
McFadden/Gavender Advertising
Office: (520) 882-6262
Mobile: (520) 990-6040

For public relations inquiries, please contact:
Karen Gavender
McFadden/Gavender Advertising
Office: (520) 882-6262
Mobile: (520) 603-4200

About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of helping Paleo Diet Adherents easily identify products that met the basic tenets of the diet.  Since then, thousands of products have been certified through the Certified Paleo, Paleo Approved, Paleo Vegan, and Paleo Friendly Certification Programs.


100% of  Paleo Foundation revenue is generated through Paleo Certifications. We do not accept donations, corporate sponsorships, or financially benefit from the sales of any paleo certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 

How we determine Paleo Certification Standards:

The Paleo Foundation develops Certification Standards from a mixture of input from various experts in the Paleo Movement, community input, and from logically and critically assessing arguments for the inclusion or exclusion of specific foods. After all, the Paleo Diet is a theoretical template, and therefore logic must be taken into account when making determinations for an entire community. 

Paleo Approved, Certified Paleo, Paleo Friendly, and PaleoVegan Certification Programs:

Each Paleo Certification Program has a different set of standards. For the absolute strictest standards, Paleo Approved certifies farms, ranches, and single-ingredient products. Certified Paleo, the most popular of the Paleo Certification programs certifies products that contain Paleo Diet ingredients, but have some 21st century processing methods allowing for shelf stability. The Paleo Friendly Program allows for products that are generally regarded as gray-area products such as kombucha, dark chocolate, and even grass-fed dairy.