That’s it.® Fruit Bars and Bites

We are dedicated to simple and easy ingredients made from real plant foods, and in some cases, organic dark chocolate.

We only use natural, non-GMO fruit in our goal to make eating healthy snacks easy and stress-free.

Our products are Non-GMO, vegan, kosher, gluten-free, and free from contamination from the top 12 food allergen groups. We are Paleo certified and Whole30 compliant.

Our products have 5 or fewer ingredients because we like to keep things simple.

No washing, cutting or peeling required. Plus, we don’t add any preservatives, colors, or added sugars through purees, concentrates, and juices.

Two ingredients. That’s it.

 

 

Certified Products:

 

Fruit Bars

Apple + Cherries

Contains two whole servings of fruit, in the form of 12 cherries, one apple, and absolutely nothing else. Ingredients have never been this simple and clean. That’s it. Fruit Bars are 100% natural, plant-based, gluten-free, non-GMO, and allergen-free, with no added sugars. They do not require refrigeration, and are shelf-stable for two years.

Apple + Coconut

Contains two whole servings of fruit, in the form of 1/4 a coconut, one apple, and absolutely nothing else.

Apple + Mango

Contains two whole servings of fruit, in the form of one mango, one apple, and absolutely nothing else. Ingredients have never been this simple and clean. That’s it. Fruit Bars are 100% natural, plant-based, gluten-free, non-GMO, and allergen-free, with no added sugars. They do not require refrigeration, and are shelf-stable for two years.

Apple + Pear

Contains two whole servings of fruit, in the form of one pear, one apple, and absolutely nothing else.Not only are pears rich in antioxidants and dietary fiber, they have no fat or cholesterol and are delightfully sweet.

Apple + Strawberry

Contains two whole servings of fruit, in the form of 12 strawberries, one apple, and absolutely nothing else. Ingredients have never been this simple and clean. That’s it. Fruit Bars are 100% natural, plant-based, gluten-free, non-GMO, and allergen-free, with no added sugars. They do not require refrigeration, and are shelf-stable for two years.

Apple + Pineapple

Contains two whole servings of fruit, in the form of 1/4 a pineapple, one apple, and absolutely nothing else.

Apple + Banana

Contains two whole servings of fruit, in the form of one banana, one apple, and absolutely nothing else.

Apple + Apricot

We’ve packed 2 REAL fruit servings of apricots in this chewy fruit bar that delights your taste buds and is a healthy snack your body will enjoy. It’s a convenient and delicious way to get the fruit your body needs.

Apple + Cinnamon

This all natural fruit bar is made from 100% real fruit! It contains two apples plus a dash of cinnamon, and absolutely nothing else!

Apple + Blueberry

Contains two whole servings of fruit, in the form of 20 blueberries, one apple, and absolutely nothing else. Ingredients have never been this simple and clean. Our fruit bars are 100% natural, plant-based, gluten-free, non-GMO, and allergen-free, with no added sugars. They do not require refrigeration, and are shelf-stable for two years.

Apple + Figs

This little fruit knows how to pack a punch: figs are vitamin-dense fruits that are both good for you and delicious! No preservatives, added sugar, concentrates or purees. Just 100% delicious.

Apple + Dates

Contains two whole servings of fruit, in the form of four dates, one apple, and absolutely nothing else.

Apple + Pear + Ginger

This bar offers a combination of three great ingredients all rolled into one delicious flavor. It contains two whole servings of fruit, in the form of one pear, one apple, a dash of ginger, and absolutely nothing else.

Apple + Mango + Chili

This all natural fruit bar made from 100% real fruit contains one apple and one mango and just a hint of spicy sass from chili!

Crunchables

Organic Apple

Organic Apple Crunchables are made from one ingredient: organic apples, crisped to perfection. With a crisp and delicious taste and no added sugar, preservatives or anything extra, kids will love these Crunchables as a perfect lunch box replacement for sugary fruit snacks. Includes 24 pouches 0.3 ounce bags.

Apple + Pumpkin

Bits of delectably crunchy dried apples paired with lightly salted roasted pumpkin seeds create the ultimate sweet and savory treat. Each pouch comes packed with 12 grams of plant-based protein, perfect for nourishing your body with a new kind of snack that is convenient, delicious, and seriously Crunchable. Includes six 2.5 ounce pouches.

Probiotic Bars

Blueberry + Probiotic

This Blueberry Probiotic Fruit Bar is a groundbreaking snack that contains only blueberries, figs and probiotics. (Two billion of them!) These delicious fruit bars make it easier and tastier than ever to harness the nutritional benefits of the prebiotics naturally found in fruit + two billion live active cultures. These 35g bars do not require refrigeration, and are shelf-stable for two years.

Mango + Probiotic

This Mango Probiotic Fruit Bar is a groundbreaking snack that contains only mango and probiotics. (Two billion of them!) These delicious fruit bars make it easier and tastier than ever to harness the nutritional benefits of the prebiotics naturally in fruit + two billion live active cultures. These 35g bars do not require refrigeration, and are shelf-stable for two years.

Fig + Probiotic

This Fig Probiotic Fruit Bar is a groundbreaking snack that contains only organic figs and probiotics. (Two billion of them!) These delicious fruit bars make it easier and tastier than ever to harness the nutritional benefits of the prebiotics naturally found in fruit + two billion live active cultures. These 35g bars do not require refrigeration, and are shelf-stable for two years.

Banana + Probiotic

This Banana Probiotic Fruit Bar is a groundbreaking snack that contains only bananas and probiotics. (Two billion of them!) These delicious fruit bars make it easier and tastier than ever to harness the nutritional benefits of the prebiotics naturally found in fruit + two billion live active cultures. These 35g bars do not require refrigeration, and are shelf-stable for two years.

Truffles

Dark Chocolate Banana Truffles

The combination of dark chocolate and banana is an age-old favorite. These truffles contain 100% organic dark chocolate, and no soy or dairy, these vegan treats are the purest chocolate that you can find. Each delicious banana truffle contains just 33 calories and four ingredients, making them the ultimate healthy decadence. Includes three 3.5-ounce pouches.

Dark Chocolate Fig Truffles

Chocolate has never been sweeter than with these dark chocolate truffles. Containing 100% organic dark chocolate, and no soy or dairy, these vegan treats are the purest chocolate that you can find. Each delicious fig truffle contains just 23 calories and only four ingredients, making them the ultimate healthy decadence. Includes three 3.5-ounce pouches.

Dark Chocolate Date Truffles

Dates and chocolate are the perfect combination. With just five simple, all-natural ingredients, you can indulge in your dark chocolate delights. Containing 100% organic dark chocolate, and no soy or dairy, these vegan treats are the purest chocolate that you can find. Each delicious date truffle contains just 33 calories and four ingredients, making them the ultimate healthy decadence. Includes three 3.5-ounce pouches.

Dark Chocolate Raisin Truffles

The combination of chocolate and raisins is reminiscent of the candy we all know and love, but these are different! Containing 100% organic dark chocolate, and no soy or dairy, these vegan treats are the purest chocolate that you can find. Each delicious raisin truffle contains just 23 calories and four ingredients, making them the ultimate healthy decadence. Includes three 3.5-ounce pouches.

 

That's it. logo - Certified Paleo, PaleoVegan by the Paleo Foundation

That’s it. was started with a simple mission: To get people to consume more fruits and vegetables to get the nutrition they need to live happier, healthier lives. Since 2012, That’s it. has been innovating the natural foods category with its portfolio of simple and nutritious snacks, made from real, whole foods. That’s it. transparently makes snacks without secrets with all items containing five ingredients or less, while the brand’s flagship Fruit Bars, now the #1 fruit bar in America, contain only two ingredients: fruit + fruit. That’s it.

That’s it. offers a broad range of on-the-go snacks, using only natural, non-GMO, preservative-free and allergen-free ingredients, and with no added purees, juices or concentrates. All products are free of the top 12 allergens, and are kosher-certified, plant-based, and gluten-free.

 

Apple + Apricot - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation Apple + Apricot NFP - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Apple + Banana - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation Apple + Banana NFP - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Apple + Blueberry - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation Apple + Blueberry NFP - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Apple + Cherries - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation Apple + Cherries NFP - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Apple + Cinnamon - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation Apple + Cinnamon NFP - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Apple + Coconut - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation Apple + Coconut NFP - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Apple + Date - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation Apple + Date NFP - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Apple + Fig - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation Apple + Fig - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Apple + Mango And Chili - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation Apple + Mango And Chili NFP - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Apple + Mango - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation Apple + Mango NFP - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Apple + Pear - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation Apple + Pear NFP - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Apple + Pear And Ginger - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation Apple + Pear And Ginger NFP - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Apple + Pineapple - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation Apple + Pineapple NFP - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Apple + Strawberry - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation Apple + Strawberry NFP - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Apple Crunchable - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation Apple Crunchable NFP - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Apple + Pumpkin Seed Crunchable NFP - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Banana + Probiotic - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation Banana + Probiotic NFP - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Blueberry + Probiotic - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation Blueberry + Probiotic NFP - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Fig + Probiotic - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation Fig + Probiotic NFP - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Mango + Probiotic - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation Mango + Probiotic NFP - That's It. - Certified Paleo, Keto Certified by the Paleo Foundation
Chocolate Banana Truffles - Certified Paleo, Keto Certified by the Paleo Foundation Chocolate Banana Truffles NFP - Certified Paleo, Keto Certified by the Paleo Foundation
Chocolate Date Truffles - Certified Paleo, Keto Certified by the Paleo Foundation Chocolate Date Truffles NFP - Certified Paleo, Keto Certified by the Paleo Foundation
Chocolate Fig Truffles - Certified Paleo, Keto Certified by the Paleo Foundation Chocolate Fig Truffles NFP - Certified Paleo, Keto Certified by the Paleo Foundation
Chocolate Raisin Truffles - Certified Paleo, Keto Certified by the Paleo Foundation Chocolate Raisin Truffles NFP - Certified Paleo, Keto Certified by the Paleo Foundation

Have any questions?

If you have questions of concerns, please fill out the form here.

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Where do you ship?

Answer: Domestic: That's it.® ships to all US states and territories. Order deliveries may take up to 4-5 business days.

What are That's it.® Products certifications (Non-GMO, Vegan, Kosher, etc.)?

Answer: All of That's it.® products are Non-GMO Project Verified, OU Kosher certified by the Orthodox Union and bear the OU symbol, Gluten-Free certified, and certified Vegan/100% plant-based. Our fruit bars are Certified Paleo, and our Dark Chocolate Fruit Truffles are Certified Paleo-Friendly.

Are That's it.® snacks safe for kids?

Answer: Yes. That's it.® Fruit Bars are made with whole fruit and no added sugars, making them a better choice for kids than traditional ‘fruit snacks’ that often have added sugars like corn syrup, artificial or natural flavors, juices and concentrates in their ingredient lists. That's it.® snacks do not contain nuts (except for coconut) and are made in a facility free from the top 12 common allergens, making them a great option to bring to school.

Are That's it.® snacks safe for people with food allergies or food sensitivities?

Answer: All of That's it.® snacks are made in our own dedicated facility free from peanuts, tree nuts (except for coconut), dairy products, eggs, soy, wheat, crustaceans, fish, and sesame. Our products have the “Allergen-safe” circled logo for your knowledge and comfort that you can snack safely. If you are allergy-conscious, you should always consult your doctor before consuming new products.

What diets or nutritional programs work with That's it.®?

Answer: That's it.® has products that align with the guidelines of many different diet programs, including Raw, Vegan, Paleo, Atkins, Diabetic, Low Carb, Mayo Clinic/DASH, Mediterranean, Paleo, South Beach, Weight Watchers, Whole 30, Whole Foods and Zone. Always consult your doctor or physician before starting a new diet program.

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About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.

 


Disclosures:

100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 


Certified Paleo logo Certified Paleo:

Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.

 


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 

 


 

Keto Certified LogoKeto Certified: 

The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.