That’s it.® Fruit Bars and Bites

That’s it.® is the only pure + easy way to eat your fruit every day!

We grew from the idea that nature knows best. Protecting the purity + balance of our fruit + veggies, That’s it. doesn’t use added sugars, preservatives or artificial flavors. We use only natural, GMO-free produce + nothing else + are made in a facility free from peanuts, dairy products, eggs, soy, wheat, crustaceans, fish and tree nuts (with the exception of coconut).

It’s never been so easy + so simple to eat clean + healthy!


That’s it.® Products include:

Certified Paleo:

That's It. Apple + Cherries

Who said healthy snack bars have to be boring? Our Apple + Cherries fruit bar is packed full of flavor. Apples and cherries are endurance superfoods, so this is the perfect bar to eat before a hike or as a healthy post workout snack. Packed with two servings of whole, non-GMO fruit. Just apples and cherries. No preservatives.

That's It. Apple + Coconut

Go nuts for creamy coconut and juicy apples in this fruit bar. It’s a delicious and convenient way to get two whole servings of apple on the go, along with sweet coconut. This snack bar is packed with electrolytes and calorie-burning fatty acids, making it a great healthy, gluten-free snack.

That's It. Apple + Mango

Want a taste of the tropics at home? You’ll love this whole food bar, made with mouthwatering mangoes and juicy apples. No added sugars. Full of vitamin C and A, along with 25 immune-building carotenoids! Each bar is packed with two servings of whole fruit: apple and mango. Our friends at the Paleo Foundation love it too! Enjoy this paleo certified snack anytime, anywhere!

That's It. Apple + Pear

The sweetest snack among our fruit bars, this bar is packed with two whole servings of perfectly-picked pears blended with succulent red apples. All fruit. No added sugars or preservatives. Get the benefits of vitamin C and K in this vegan snack bar!

That's It. Apple + Strawberry

With ripened red apples and sweet strawberries, this vegan, gluten-free snack is a fan favorite. Each bar is packed with two servings of whole fruit. No fillers, just apples and strawberries. Keep this in your purse or backpack for a healthy snack on the go. Naturally fortified with vitamin C and potassium. Paleo followers can enjoy this pressed fruit bar too!

That's It. Apple + Pineapple

Supercharge your snacking with delicious pineapples and apples. This fruit bar contains two servings of real, whole fruit. Just pineapples and apples. Packed with potassium, copper, manganese and calcium, this vegan snack bar is a convenient way to get important vitamins and minerals.

That's It. Apple + Banana

Our Apple + Banana bar is made up of raw, red apples blended with soft, ripened bananas. Naturally containing potassium, calcium, manganese and B6, munch on this fruit bar for a healthy office or post workout snack. Each bar is packed with two servings of whole fruit. Just apples and bananas. That’s it.

That's It. Apple + Apricot

Looking for a snack that’s the perfect mix of sweet and tart? Try our Apple + Apricot bar, which contains two servings of whole fruits: delicious apricots and apples. This gluten free bar is full of vitamin A, C, E & K, iron, and potassium, bringing your healthy snacking game to a whole new level.

That's It. Apple + Cinnamon

You’ll fall head over heels for this zesty fruit bar. It contains two whole servings of red, juicy apples paired with cinnamon for just the right amount of spice. Loaded with calcium, iron, and vitamin K, this gluten free bar is as healthy as it is tasty. Those who are vegan or follow the paleo diet can enjoy this snack too!

That's It. Apple + Blueberry

Enjoy the taste of crisp apples and bursts of blueberries in this delicious fruit bar! Each bar is packed with two servings of whole fruit. No fillers, just apples and blueberries. And if that wasn’t enough, it’s packed with vitamin C and K!

That's It. Apple + Pear + Ginger

We added ginger to our Apple + Pear fruit bar for a tropical and tangy treat. Each bar contains two whole servings of fruit: red apples and crisp pears. Just fruit. No added sugar or preservatives. Packed with flu-fighting ginger and vitamins B6, C, and K, this bar is a healthy snack you can enjoy at home or on the go.

That's It. Apple + Mango + Chili

Spice up your snacking with chili! We created a gluten free bar that’s the perfect combination of spicy and sweet. This bar contains just chili, apple, and mango. That’s it. Complete with vitamin A, C, and beta-carotene, it’s a healthy snack that’s anything but boring.

Paleo Friendly:

That's It. Bites Apple + Apricot

Delicious ripe fruit centers and dark chocolate. What more could you ask for? Our Apple + Apricot Bites are one of our signature flavors. At just 150 calories and 4g of fiber, these are almost too good to be true! In addition to real, non-GMO fruit, each bite contains delicious dark chocolate that’s made of only three ingredients! Whether you want a healthy vegan snack on the go or something sweet to end your day, you’ll love our fruit bites!

That's It. Bites Apple + Banana

Don’t succumb to an unhealthy chocolate bar when snack time rolls around. Instead, try our Apple + Banana Bites, which are the perfect combo of real fruit and dark chocolate. Our fruit bites are gluten free, low in fat, and all natural. At just 150 calories, we bet you’ll go bananas for these Apple + Banana Bites! Simply sweet. Simply delicious.

That's It. Bites Apple + Blueberries

Satisfy your chocolate cravings without the guilt! These Apple + Blueberry fruit bites contain melt-in-your-mouth dark chocolate for an irresistible truffle. Our dark chocolate is made, with only three ingredients: unsweetened chocolate, organic sugar, and cocoa butter. With only 150 calories and 5g of fiber, these delectable dark chocolate bites are a guilt-free, paleo friendly snack!

That's It. Bites Apple + Cherries

Our Apple + Cherry Bites are a tasty way to enjoy dark chocolate truffles without all of the calories! Each package of our gluten-free fruit bites is packed with fiber and contains just 150 calories. We cover non-GMO fruit in dark chocolate, which is only three ingredients: unsweetened chocolate, organic sugar, and cocoa butter. Stock up on these healthy dark chocolate snacks! We guarantee they won’t last long.

That's It. Bites Apple + Coconut

Get a taste of the tropics with our Apple + Coconut fruit bites! We combined creamy coconut and succulent red apples and dipped them in dark chocolate. Our dark chocolate is as pure as it gets: unsweetened chocolate, organic sugar, and cocoa butter. That’s it. Indulge in these dark choocolate bites, as each package is only 150 calories. Plus, they contain 3g of fiber! What’s better than a healthy sweet snack?

That's It. Bites Apple + Mango

What do you get when you combine mangoes, apples and organic dark chocolate? A deceivingly decadent chocolate fruit bite. We use the same process to create our fruit bites as high-end chocolate truffle companies, but our snacks are an affordable, healthy way to satisfy your sweet tooth. These single-serving packs contain 150 calories, 4g of fiber and zero guilt. And these fruit bites are also paleo friendly!

That's It. Bites Apple + Strawberry

Our top-selling fruit bites are a guilt-free way to get your chocolate fix! We combine apple and strawberry with chocolate to create a fruity dark chocolate truffle. Our dark chocolate contains only three ingredients: unsweetened chocolate, organic sugar, and cocoa butter. The best part? Each package of chocolate fruit bites contains 5g of fiber and just 150 calories! That’s it. dark chocolate bites are gluten-free, vegan, and paleo-friendly, making them a snack that everyone can enjoy!

Dr. Lior Lewensztain founded That's it.® with the intention of changing the nutritional landscape in America by putting fruit front and center. Central to the company’s mission is the eradication of childhood obesity as well as the detrimental health ramifications that often result from obesity, including diabetes and cardiovascular disease.

That's it.® was founded to make fruits and vegetables accessible to people everywhere through education, focused research, sustainability, and ethical practices. Our journey started with That's it. Fruit Bar®, a product that focuses solely on fruit and delivers unprecedented taste, texture and purity of ingredients listed on the product label.

 

 

Contact Information

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Apple + Apricot - That’s it.® - Certified Paleo - Paleo FoundationIngredients: Apple, Apricot
Apple + Strawberry - That’s it.® - Certified Paleo - Paleo FoundationIngredients: Apple, Strawberry
Apple + Pineapple - That’s it.® - Certified Paleo - Paleo FoundationIngredients: Apple, Pineapple
Apple + Pear - That’s it.® - Certified Paleo - Paleo FoundationIngredients: Apple, Pear
Apple + Pear + Ginger - That's it - Certified Paleo - Paleo FoundationIngredients: Apple, Pear, Ginger
Apple + Mango - That’s it.® - Certified Paleo - Paleo FoundationIngredients: Apple, Mango
Apple + Mango + Chili - That’s it.® - Certified Paleo - Paleo FoundationIngredients: Apple, Mango, Chili
Apple + Coconut - That’s it.® - Certified Paleo - Paleo FoundationIngredients: Apple, Coconut
Apple + Cherry - That’s it.® - Certified Paleo - Paleo FoundationIngredients: Apple, Cherry
Apple + Blueberry - That’s it.® - Certified Paleo - Paleo FoundationIngredients: Apple, Blueberry
Apple + Banana - That’s it.® - Certified Paleo - Paleo FoundationIngredients: Apple, Banana
Apple + Cinnamon - That’s it.® - Certified Paleo - Paleo FoundationIngredients: Apple, Cinnamon
Dark Chocolate + Strawberry + Apple Truffle - That’s it.® - Paleo Friendly - Paleo FoundationIngredients: Apple, Strawberry, Dark Chocolate (Unsweetened Chocolate, Organic Sugar, Cocoa Butter)
Dark Chocolate + Mango + Apple Truffle - That’s it.® - Paleo Friendly - Paleo FoundationIngredients: Apple, Mango, Dark Chocolate (Unsweetened Chocolate, Organic Sugar, Cocoa Butter)
Dark Chocolate + Coconut + Apple Truffle - That’s it.® - Paleo Friendly - Paleo FoundationIngredients: Apple, Coconut, Dark Chocolate (Unsweetened Chocolate, Organic Sugar, Cocoa Butter)
Dark Chocolate + Cherry + Apple Truffle - That’s it.® - Paleo Friendly - Paleo FoundationIngredients: Apple, Cherry, Dark Chocolate (Unsweetened Chocolate, Organic Sugar, Cocoa Butter)
Dark Chocolate + Blueberry + Apple Truffle - That’s it.® - Paleo Friendly - Paleo FoundationIngredients: Apple, Blueberry, Dark Chocolate (Unsweetened Chocolate, Organic Sugar, Cocoa Butter)
Dark Chocolate + Banana + Apple Truffle - That’s it.® - Paleo Friendly - Paleo FoundationIngredients: Apple, Banana, Dark Chocolate (Unsweetened Chocolate, Organic Sugar, Cocoa Butter)
Dark Chocolate + Apricot + Apple Truffle - That’s it.® - Paleo Friendly - Paleo FoundationIngredients: Apple, Apricot, Dark Chocolate (Unsweetened Chocolate, Organic Sugar, Cocoa Butter)

Where do you source your ingredients?

Answer: We grow our fruits + veggies on trusted farms + use only all natural, non-GMO fruit + veggies.

What’s your manufacturing process?

Answer: We designed a proprietary process that stabilizes fruit + veggies for two years. We don’t use any preservatives, juices, concentrates or purees, + we’re all natural, kosher, vegan + raw.

Is That’s it. verified by third parties?

Answer: That’s it. is Non-GMO Project Verified, OU Kosher certified + approved by the Natural Food Certifiers. Our two-year shelf life is verified by an independent third-party lab + we have the highest quality assurance process to ensure our foods are fresh, delicious + safe for you.

Is That’s it. truly good for you?

Answer: Yes! We all need fruits + veggies every day + That’s it. is a convenient way to eat real fruits + real veggies. Our products are low calorie, a great source of fiber, vitamins A + C, + we’re the purest alternative to nearly every bar, snack + juice.

Why does That’s it. contain sugar?

Answer: Real fruit contains natural sugar. (We typically don’t think about this because fruit doesn’t come with a nutritional label.) That’s it. contains naturally-occurring sugar found in fruit. Like salad dressing, That’s it. Veggie contains minimal sugar from our seasoning.

How does That’s it. compare to similar products?

Answer: We stand for balancing the world’s nutrition. We offer a uniquely expansive lineup of produce options to keep you balanced. That’s it. takes the wash, peel, cut, waste hassle out of produce + conveniently integrates real fruit + real veggies into every lifestyle. If you want just your veggies, That’s it. Veggie is crunchy + super tasty without added fruit.

Is That’s it. safe for people with allergen concerns?

Answer: All That’s it. products are made in our own facility, which is free from the top eight common allergens – peanuts, tree nuts (except for coconut), dairy products, eggs, soy, wheat, crustaceans and fish. Our current packaging is being updated to accurately reflect this. We do not use any contracted facilities. However, if you are allergy-conscious, you should always consult your doctor before consuming new products.

What diets or nutritional programs work with That’s it.?

Answer: That’s it. products align with all current diets, including Atkins, Diabetic, Low Carb, Mayo Clinic/DASH, Mediterranean, Paleo, Raw, South Beach, Weight Watchers, Whole 30, Whole Foods and Zone. However, having been founded by a medical doctor, we defer to eating right + staying active.

Is That’s it. safe for kids?

Answer: If your kids can eat real fruit or real veggies, absolutely! In fact, we’re a better choice for kids than nearly all fruit snacks + taste just as delicious.

Where can I buy That’s it.?

Answer: That’s it. products are available at retailers nationwide, including Starbucks, Whole Foods, CVS, Kroger, Target + right here on this website!

How can I sell That’s it.?

Answer: Contact us at sales@thatsitfruit.com or on social @thatsitfruit. Help us balance the country’s nutrition!

How can I partner with or get marketing support from That’s it.?

Answer: Contact us at marketing@thatsitfruit.com or on social @thatsitfruit. Help us balance the country’s nutrition!

How can I get more information on That’s it.?

Answer: Contact us at support@thatsitfruit.com or on social @thatsitfruit.

For all Wholesale info, please contact us here!

For more Affiliate info, please visit us here!

About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.

 


Disclosures:

100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 


Certified Paleo logo Certified Paleo:

Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.

 


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 

 


 

Keto Certified LogoKeto Certified: 

The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.

 

 

 

 

 

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