That’s it.® Fruit Bars and Bites

That’s It

We are dedicated to simple and easy ingredients made from real plant foods, and in some cases, organic dark chocolate.

Our products are Non-GMO, vegan, kosher, gluten-free, and free from contamination from the top 12 food allergen groups. We are Paleo certified and Whole30 compliant. Our products have 5 or fewer ingredients because we like to keep things simple. No washing, cutting or peeling required. Plus, we don’t add any preservatives, colors, or added sugars through purees, concentrates, and juices.

About the Brand

That’s it. offers a broad range of on-the-go snacks, using only natural, non-GMO, preservative-free and allergen-free ingredients, and with no added purees, juices or concentrates. All products are free of the top 12 allergens, and are kosher-certified, plant-based, and gluten-free.

That’s it. was started with a simple mission: To get people to consume more fruits and vegetables to get the nutrition they need to live happier, healthier lives. Since 2012, That’s it. has been innovating the natural foods category with its portfolio of simple and nutritious snacks, made from real, whole foods. That’s it. transparently makes snacks without secrets with all items containing five ingredients or less, while the brand’s flagship Fruit Bars, now the #1 fruit bar in America, contain only two ingredients: fruit + fruit. That’s it.

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Certified Products


Where do you ship?

Domestic: That’s it.® ships to all US states and territories. Order deliveries may take up to 4-5 business days.



What are That’s it.® Products certifications (Non-GMO, Vegan, Kosher, etc.)?

All of That’s it.® products are Non-GMO Project Verified, OU Kosher certified by the Orthodox Union and bear the OU symbol, Gluten-Free certified, and certified Vegan/100% plant-based. Our fruit bars are Certified Paleo, and our Dark Chocolate Fruit Truffles are Certified Paleo-Friendly.



Are That’s it.® snacks safe for kids?

Yes. That’s it.® Fruit Bars are made with whole fruit and no added sugars, making them a better choice for kids than traditional ‘fruit snacks’ that often have added sugars like corn syrup, artificial or natural flavors, juices and concentrates in their ingredient lists. That’s it.® snacks do not contain nuts (except for coconut) and are made in a facility free from the top 12 common allergens, making them a great option to bring to school.



Are That’s it.® snacks safe for people with food allergies or food sensitivities?

All of That’s it.® snacks are made in our own dedicated facility free from peanuts, tree nuts (except for coconut), dairy products, eggs, soy, wheat, crustaceans, fish, and sesame. Our products have the “Allergen-safe” circled logo for your knowledge and comfort that you can snack safely. If you are allergy-conscious, you should always consult your doctor before consuming new products.



Are plantains a good source of fiber?

Fiber has a profound effect on the digestive system and plays a significant role in keeping it regular. One cup of plantains provides almost a fifth of the fiber recommended daily, which is roughly 25–30 grams. As a high-fiber food, plantains add bulk to food intake, which aids digestion. That means, according to research from the University of Kentucky’s Department of Internal Medicine and Nutritional Sciences Program, consuming plantains is a great way to relieve constipation and provide relief from hemorrhoids and digestive conditions like diverticulitis. Fiber also make you feel full, which can help with weight control. Thus, increasing intake of dietary fiber can also help enhance weight loss in obese individuals. Soluble fiber is also known to help lower cholesterol and blood pressure, which prevents heart disease. Fiber can also help stabilize blood sugar.



What diets or nutritional programs work with That’s it.®?

That’s it.® has products that align with the guidelines of many different diet programs, including Raw, Vegan, Paleo, Atkins, Diabetic, Low Carb, Mayo Clinic/DASH, Mediterranean, Paleo, South Beach, Weight Watchers, Whole 30, Whole Foods and Zone. Always consult your doctor or physician before starting a new diet program.



Brand Recipes

That's It Apple Cinnamon Edible Cookie Dough


This safe to eat cookie dough combines the warm fall flavors with the pure joy of eating cookie dough.

That's It Frozen Yogurt Bark


Frozen Yogurt Bark Simple, refreshing and quick to make, this frozen yogurt bark is the perfect summer treat!

That's It Rainbow Fruit Bar


Rainbow Fruit Board Paint your plate with the colors of the rainbow!

That's It Pineapple Cake


Take your tastebuds on vacation with this cake made with our Apple + Pineapple Fruit Bars, and just four other ingredients!

That's It Euphoria-inspired mini fruit bar


We thought we’d keep the party going by sharing this recipe.

That's It Pink truffle cupcakes


These Pink Chocolate Truffle Cupcakes are sure to impress anyone!