The New Primal

We’ve taken the gas station out of jerky and meat snacks, leaving only the highest quality ingredients. All of our products are certified gluten-free, certified paleo, and made with the highest quality ingredients possible. Free of antibiotics, added hormones, GMOs, or soy: The New Primal Certified Paleo Meat Snacks is a line of grab-and-go protein options you can feel good about. Your quest for the unicorn of mid-day treats ends here.

Whether you’re looking for a tasty treat on the go, healthful additions for school lunches, pre and post-workout fuel, or an option when late-night hunger strikes that only feels guilty, The New Primal’s got you covered. Here to fuel your life’s adventures, wherever they may take you.

 

 

Certified Products:

BBQ Sauce

Classic BBQ Sauce

Go ahead, call it a comeback. Millennia ago, ancient humans stumbled on a comfort food that made them more, well, comfortable. In an effort to use every last, delicious part of their protein (a quest we salute), smart carnivores crafted an ingredient that happened to be crazy-dense with nutrients. Fast forward 2,500 years, and more smart carnivores are finding ways to sneak the magic of grass-fed bone broth into their diets. We’ve put it in a savory sauce for humans to douse back on that precious protein. That’s how you “comeback” around in the meat world, right?

Mustard BBQ Sauce

In my mouth, I’m going to Carolina. The South is as smooth as she is sassy, and somehow delivers warmth with every zinger. You can taste that in her signature BBQ sauce, and this is our wink and nod to our home base. With bright turmeric and tangy apple cider vinegar, it’s more than just mustard-y; it’s downright mouthy.

Smoky BBQ Sauce

While that cartoon bear gave us sound caution against campfires, his name betrayed a weakness: the rich flavor of food cooked over burning wood. We can relate – to both the craving and the concern – so we contained the smoke in a bottle using some barbecue voodoo and a pinch of natural seasoning. Now that brisket gets fire-free treatment with authentic smoky taste because, safety first. (But flavor first, too.)

Beef Thins

BBQ

Sometimes, the need to crunch just cant be ignored. At The New Primal, the crispy meat conundrum gnawed at us for years. Tenacious in our pursuit to go beyond burnt bacon, we schemed, cooked, and tested like mad snack scientists.

Sea Salt

Sometimes, the need to crunch just can’t be ignored. At The New Primal, the crispy meat conundrum gnawed at us for years. Tenacious in our pursuit to go beyond burnt bacon, we schemed, cooked, and tested like mad snack scientists. We finally got it, and there’s literally nothing else like it.

Buffalo Sauce

Mild

Generally speaking, don’t trust a buffalo who claims to be mild. In this case, however, rest easy knowing this sauce won’t turn on you. Sure, it’s buffalo through and through, but it’s been sweetened with just enough pineapple juice to make nice with your peace-seeking palate.

Medium

We see you there, walking that line between reckless and reserved. That’s okay, as long as you’re not bored… and your food’s not boring. With a perfectly prudent dose of bold cayenne pepper, The New Primal bottled not just a happy medium, but the happiest medium. Use it liberally for the boldest wing or on the most bashful cauliflower. This sure doesn’t taste like a compromise.

Hot

You probably know that firebreathers breathe fire. But did you know that they also eat fire? It’s true. Well, kind of. The combination of cayenne and habanero peppers packs the kind of heat the most hard-core humans like to pour on their food. And since we had to get it into a bottle, a sauce just worked out better than, you know, actual flames.

Coarse Dijon Mustard

Linguists contend that to be coarse is to be brutish or unrefined. Wine snobs might doubt a Dijon without a dry white. To both, we say, baloney. Sure, our mustard is good and grainy. And we don’t miss the vino in our amazing recipe (partly because we’re drinking it from a glass). We figure we’ll bring the purists along when they taste it in a deviled egg. Or with a charcuterie board. Or, on baloney.

Coconut Aminos

Of the things, you wish you could bottle – time, youth, lightning – fermented sap of the coconut blossom probably doesn’t make the short list. Good thing we’ve filled in this oversight, because the result of that healthy harvest is a salty-sweet, amino-rich sauce. As a substitute for more common condiments, it offers enchanting flavor with less sodium (and without any pesky soy). Pour, drizzle, or dash…that’s why we put it *here*.

Dressings

Almond Butter Turmeric

When we get that feeling, we want vegetable healing. But sometimes we need more than greens and gourds. That’s when we call in some tasty reinforcements. Like turmeric. It’s anti-inflammatory, anti-oxidant, and flavors like mad. And almonds. They pack protein, boost magnesium, and make a butter that’s smooth like…butter. Together, they are as delicious as they are medicinal. So use liberally, and call us in the morning.

Buffalo Ranch

We entered that search engine looking for some ecotourism, and exited with a new product. Rather than show us a home where the buffalo roam, the top hits pointed to a universe wanting us to make a fiery-cool condiment. So we let our Medium Buffalo graze on our Classic Ranch, and the interweb’s persistent prophecy was deliciously fulfilled. Oh, and that vacation? Next time we’ll look under “bison farm.”

Classic Ranch

For too long we bought into the partisan nature of condimenting. We figured any notion to unite the Ranch with the Ranch-Nots was pure hubris. But then we wondered: could a better version validate the users and liberate the abstainers? Surely a healthy ranch with a slow pour and spot-on tang could bring everyone to the wing platter or crudité board. And snacking mouths can’t bicker.

Carrot Ginger

There are some things that were plenty awesome before ginger came along. Think ale. Or bread. Or Gilligan. But admit it: the gingered version of each is pretty next-level. So when we considered what the spicy little root might do for the carrot – a staple holding its own but not exactly dancing on the table – we got a bit giddy. The result was so elevated, we had to bottle it. Because your stir-fry is plenty awesome, but…

Citrus Zest

Citrus enthusiasts will claim that the best part of the fruit is the juice. Wrong. Zest is the real booty. Just a little goes a long way for flavor, fragrance and, as the saying goes, life. A bit of orange peel here, a nick of lemon rind there… and now tangy magic is raining down on your simple greens or fish tacos. The only thing it didn’t do was quench your thirst. (Don’t even think about it.)

Sriracha Tahini

Is that you hiding there, afraid of the heat? The hue? The pronunciation? Sriracha can be a little intimidating, we know. Thats why we brought tahini along for the ride. That sesame smoothness is the perfect chaperone for such notorious nightshades. Come on out, now. We promise, you and your noodle bowls are in good hands with some sensible chili pepper fun. Youre on your own for the phonics.

Wasabi Ranch

Human consumption of the spicy wasabi root dates back to the 8th Century. The creamy coolness of ranch dressing found glory in the 1980s. It’s hard to explain the perfect pairing of these two eras atop your grass-fed burger or beside your panko green beans. Its like a top gun meets a shogun. A teen wolf finds a beowulf. A dressing worthy of the dynasty (primetime or imperial).

Jerky

Honey & Cayenne

Our grass-fed, grass finished beef packs a punch in this variety with heat from cayenne and jalapeo peppers. Complemented by our favorite notes from the classic recipe of onion, pepper, ginger, a hint of sweetness, 12 grams of protein and 90 calories per serving – this pack is sure to satisfy.

Sea Salt & Pepper

The first of all our products started with a fool-proof recipe: use the highest quality meat and enhance it ever so slightly. We take grass-fed, grass finished beef and infuse it with onion, pepper, ginger and just a touch of sweetness from hints of pineapple and honey. With just 90 calories and 12 grams of protein per serving it’s the perfect, flavor-packed, protein snack.

Ketchup

Carrot Ketchup

Never ones to take the easy route, we long-resisted the temptation to use a carrot to get people to eat healthier condiments. Well, well, well. What have we here? Yeah, we know. But we haven’t dangled it. We’ve pulverized it to perfection, adding some natural sweetness so you can slather it on anything calling for ketchup, but with nightshade-free abandon. You’re too smart to chase a carrot, so we’ll just let you pour it.

Tomato Ketchup

This condiment is cool again. It lost its way for a while there, succumbing to shoddy recipes and inferior ingredients. But we knew something so ubiquitous and nimble was simply falling short of its potential. So we elevated that vibrant paste with only the most supportive spices, some cider tang, and a little natural sweetness. We even considered a snazzy new moniker, but the tasty rebrand was in the bottle. Welcome to your heyday, Tomato Ketchup.

Marinades

The Classic

Need a secret weapon in the kitchen or for your next cookout? Made with garlic, onion, smoked sea salt, and ginger – our classic marinade is ready to kickstart your next meal. Use it on chicken, beef, fish or veggies and discover what turns a meal from just okay to unbelievable. Picnics, cookouts, lunch or dinner – our classic marinade is perfect for every meal.

Citrus Herb

Are you ready to elevate your cuisine to the next level? Then our delicious and nutritious citrus herb marinade is your new best friend. Thanks to this little recipe miracle, your meals will be healthy and delicious without all the hassle of additional prep time. Boost your proteins and veggies with flavors of pineapple, lemon, ginger, thyme, and oregano. And don’t be surprised when your guests start asking for your ‘secret’ recipe. *For best results, marinate for at least 6 hours.

Hot & Spicy

It’s time to spice up your menu, and there’s no better way to do so than with our spicy marinade and cooking sauce. Don’t let your meals just be ordinary – make them extraordinary with a splash of chili pepper, cayenne pepper, white pepper, black pepper, and garlic. With our marinades there’s no need to measure and prep, just pour and cook. And if you like it a little spicier, just add a touch more. It’s that easy. No more bland and boring meals; you’ve got The New Primal as your own personal sous chef. *For best results, marinate for at least 6 hours.

Meat Sticks

Cilantro Lime Turkey Stick

This spin on our all natural, free-range turkey stick wakes up your tastebuds with the addition of lime juice, cilantro, parsley, and chili pepper. With 7g of protein and 45 calories per serving, this flavor packed protein snack will keep you full until dinnertime.

Lightly Peppered Free-Range Turkey Meat Sticks

Just when you thought it couldn’t get any better than tender, healthy, turkey jerky. We made it into a stick! The flavors you love from garlic, onion, ginger, and paprika now packed into an even more portable snack with just 7g grams of protein and just 45 calories in each one.

Classic Beef Stick

Grass-fed, grass-finished beef mixed with onion, white and black pepper, ginger and lemon peel. The same delicious taste and quality of our classic jerky, formed into an easy to eat stick with 8g grams of protein and just 90 calories each.

Spicy Beef Stick

Grass-fed, grass-finished beef mixed with onion, white and black pepper with hints of jalapeno and chili pepper! The same delicious taste and quality of our spicy jerky, formed into an easy to eat stick with 7g grams of protein and just 80 calories each.

Snack Mates

Give the mini version of you, a mini version of your favorite snack. With 8 grams of protein and only 1 gram of sugar per serving you can feel good about what’s in their lunch box. Each bag contains 5 individually wrapped sticks – perfect for every day of the school week.

Available in Beef + Cherry, Chicken & Maple, Turkey, and Turkey + Cranberry.

 

jason burke the new primal grassfed beef jerky

Jason Burke, CEO of The New Primal

At The New Primal, we care about the environment and your well-being just as much as you do. That’s why we’ve pioneered a new approach to an old favorite. Our full product line is made from sustainably sourced ingredients and proteins, naturally raised without the use of antibiotics or added hormones. New Primal Certified Paleo Meat Snacks, Jerky, Meat Sticks, Snack Mates and Marinades are all certified gluten-free, paleo-friendly, artisanal quality, and minimally processed.

As a pioneer in grass-fed jerky snacks, we strive to bring a fresh approach to an old favorite. While we began with jerky, our core mission extends to an entire way of life that emphasizes fueling a natural lifestyle. We are a company built on honesty, transparency, and integrity. We hope to inspire everyone who encounters our brand to make better food choices, highlighted by our core focus:

"You are what you eat. Choose wisely.™"

The New Primal Vision

We believe in a promise to produce high-quality primal foods, free of chemicals and preservatives, eating like our hunter and gatherer ancestors.  We provide healthy snack alternatives for people "on-the-go".  Our goal is to provide the very best in unique, creative-quality foods to fuel your life's adventures wherever they may take you.

What started as a personal mission launched The New Primal from a home business to a national brand. Our grass-fed beef comes solely from the vast, rolling hills of New Zealand. In nature, good things take time. Our cattle are humanely raised on family farm pastures, where they are free to mature naturally and feed on grass year-round without ever being injected with growth hormones or antibiotics.

Due to New Zealand’s neutral climate and year-round grass growth, there is never a need to supplement their food in the winter. We use only whole muscle cuts from the top-round of the animal. The use of GMOs in agriculture is illegal in New Zealand, so there is never a risk of GMO runoff contaminating the soil (as is the current challenge with the majority of US Raised Beef).

Classic BBQ - The New Primal - Certified Paleo by the Paleo Foundation Ingredients: Water, Apple Cider Vinegar, Tomato Paste, Pineapple Juice Concentrate, Salt, Smoked Paprika, Organic Grass-Fed Beef Bone Broth Powder, Onion Powder, Chili Powder, Black Pepper, Garlic Powder, Natural Hickory Smoke Flavor, Tamarind Concentrate, Ginger Powder, De Arbol Chile Powder, Cayenne Powder, Coriander, Allspice, Clove.

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Mustard BBQ - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Mustard BBQ NFP - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Ingredients: Water, Mustard (Water, Vinegar, Mustard Seed, Salt, Turmeric, Paprika, Clove, Red Pepper), Apple Cider Vinegar, Pineapple Juice Concentrate, Tomato Paste, Salt, Tapioca Starch, Garlic Powder, Cracked Mustard Seed, Onion Powder, Black Pepper, Tamarind Concentrate, Paprika, Cayenne Powder, Allspice, Clove.

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Smoky BBQ - The New Primal - Certified Paleo by the Paleo Foundation Smoky BBQ NFP - The New Primal - Certified Paleo by the Paleo Foundation Ingredients: Tomato Puree (Water, Tomato), Apple Cider Vinegar, Apple Juice Concentrate, Salt, Paprika, Onion Powder, Chili Powder, Black Pepper, Natural Mesquite Smoke Flavor, Garlic Powder, Tamarind Concentrate, Cayenne Pepper, Allspice, Cloves.

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BBQ Beef Thins - The New Primal - Certified Paleo by the Paleo Foundation BBQ Beef Thins NFP - The New Primal - Certified Paleo by the Paleo Foundation Ingredients: Grass-Fed Beef, Organic Coconut Aminos, Pineapple Juice, Tomato Powder, Sea Salt, Onion Powder, Garlic Powder, Black Pepper, Paprika.

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Sea Salt Beef Thins - The New Primal - Certified Paleo by the Paleo Foundation Sea Salt Beef Thins NFP - The New Primal - Certified Paleo by the Paleo Foundation Ingredients: Grass-Fed Beef, Organic Coconut Aminos, Garlic Powder, Onion Powder, Salt.

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Mild Buffalo - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Mild Buffalo NFP - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Ingredients: Water, Distilled Vinegar, Cayenne Pepper, Salt, Extra Virgin Olive Oil, Tapioca Starch, Pineapple Juice Concentrate, Xanthan Gum.

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Medium Buffalo - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Medium Buffalo NFP - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Ingredients: Water, Cayenne Pepper, Distilled Vinegar, Extra Virgin Olive Oil, Salt, Tapioca Starch, Xanthan Gum.

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Hot Buffalo - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Hot Buffalo NFP - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Ingredients: Water, Distilled Vinegar, Cayenne Pepper, Salt, Extra Virgin Olive Oil, Habanero Pepper, Tapioca Starch, Xanthan Gum.

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Coarse Dijon Mustard - The New Primal - Keto Certified by the Paleo Foundation Coarse Dijon Mustard NFP - The New Primal - Keto Certified by the Paleo Foundation Ingredients: Water, Distilled Vinegar, Cracked Mustard Seeds, Salt, Mustard Bran, Citric Acid, Turmeric.

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Coconut Aminos - The New Primal - Certified Paleo by the Paleo Foundation Coconut Aminos NFP - The New Primal - Certified Paleo by the Paleo Foundation Ingredients: Organic Coconut Blossom Nectar, Water, Sea Salt.

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Almond Butter Turmeric - The New Primal - Keto Certified by the Paleo Foundation Almond Butter Turmeric NFP - The New Primal - Keto Certified by the Paleo Foundation Ingredients: Water, Distilled Vinegar, Pineapple Juice Concentrate, Sea Salt, Almond Butter, Tahini (Ground Sesame Seeds), Tapioca Starch, Coconut Aminos (Organic Coconut Flower Blossom Nectar, Sea Salt), Turmeric, Garlic Powder, Ginger Powder, Xanthan Gum, Black Pepper, Lemon Juice Concentrate.

Contains Tree Nuts, Almonds.

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Buffalo Ranch - The New Primal - Keto Certified by the Paleo Foundation Buffalo Ranch NFP - The New Primal - Keto Certified by the Paleo Foundation Ingredients: Avocado Oil, Water, Pineapple Juice, Distilled Vinegar, Organic Coconut Milk, Cage-Free Egg Whites, Cayenne Peppers, Tapioca Starch, Salt, Lemon Juice, Diced Garlic, Black Pepper, Onion Powder, Dill Weed.

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Classic Ranch - The New Primal - Keto Certified by the Paleo Foundation Classic Ranch NFP - The New Primal - Keto Certified by the Paleo Foundation Ingredients: Avocado Oil, Water, Pineapple Juice, Distilled Vinegar, Organic Coconut Milk, Cage-Free Egg Whites, Cayenne Peppers, Tapioca Starch, Salt, Lemon Juice, Garlic Powder, Black Pepper, Onion Powder, Dill Weed.

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Carrot Ginger Dressing - The New Primal - Keto Certified by the Paleo Foundation Ingredients: Water, Carrots (Carrots, Water, Calcium Chloride), Apple Cider Vinegar, Tapioca Starch, Tahini (Ground Sesame Seeds), Sea Salt, Extra Virgin Olive Oil, Ginger Puree, Shallots, Ginger Powder, Black Pepper, Garlic Powder, Xanthan Gum, Onion Powder.

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Citrus Zest Dressing - The New Primal - Keto Certified by the Paleo Foundation Citrus Zest Dressing NFP - The New Primal - Keto Certified by the Paleo Foundation Ingredients: Water, Apple Cider Vinegar, Orange Juice Concentrate, Yellow Mustard (Water, Organic Vinegar, Mustard Seed, Salt, Turmeric, Paprika, Clove and Red Pepper), Extra Virgin Olive Oil, Coconut Aminos (Organic Coconut Flower Blossom Nectar, Sea Salt), Ground Mustard Seed Bran, Sea Salt, Tapioca Starch, Lemon Juice Concentrate, Black Pepper, Xanthan Gum, Orange Oil.

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Sriracha Tahini - The New Primal - Keto Certified by the Paleo Foundation Sriracha Tahini NFP - The New Primal - Keto Certified by the Paleo Foundation Ingredients: Water, Vinegar, Tahini (Ground Sesame Seeds), Extra Virgin Olive Oil, Coconut Aminos (Organic Coconut Flower Blossom Nectar, Sea Salt), Sea Salt, Jalapeno Pepper Mash (Jalapeno Peppers, Salt), Tapioca Starch, Garlic Powder, Cayenne Pepper Mash (Cayenne Pepper, Salt), Lemon Juice Concentrate, Xanthan Gum, Black Pepper, Dill, Ascorbic Acid.

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Wasabi Ranch - The New Primal - Keto Certified by the Paleo Foundation Wasabi Ranch NFP - The New Primal - Keto Certified by the Paleo Foundation Ingredients: Avocado Oil, Water, Pineapple Juice, Distilled Vinegar, Spinach, Organic Coconut Milk, Cage-Free Egg Whites, Tapioca Starch, Salt, Lemon Juice, Horseradish Powder, Mustard Powder, Black Pepper, Garlic Powder, Onion Powder, Wasabi Powder.

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Honey and Cayenne Jerky - The New Primal - Certified Paleo by the Paleo Foundation Honey and Cayenne Jerky NFP - The New Primal - Certified Paleo by the Paleo Foundation Ingredients: Grass-Fed And Grass-Finished Beef, Organic Coconut Aminos, Pineapple Juice, Honey, Water, Sea Salt, Garlic Powder, Onion Powder, White Pepper, Paprika, Cayenne Pepper, Jalapeno Powder, Ground Ginger, Black Pepper.

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Sea Salt and Pepper Jerky - The New Primal - Certified Paleo by the Paleo Foundation Sea Salt and Pepper Jerky NFP - The New Primal - Certified Paleo by the Paleo Foundation Ingredients: Grass-Fed And Grass Finished Beef, Organic Coconut Aminos, Pineapple Juice, Honey, Water, Sea Salt, Garlic Powder, Onion Powder, White Pepper, Paprika, Ground Ginger, Black Pepper.

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Carrot Ketchup - The New Primal - Keto Certified by the Paleo Foundation Carrot Ketchup NFP - The New Primal - Keto Certified by the Paleo Foundation Ingredients: Water, Carrots, Apple Juice Concentrate, Tapioca Starch, Organic Apple Cider Vinegar, Salt, Lemon Juice Concentrate, Garlic Powder, Onion Powder.

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Tomato Ketchup - The New Primal - Keto Certified by the Paleo Foundation Tomato Ketchup NFP - The New Primal - Keto Certified by the Paleo Foundation Ingredients: Water, Tomato Paste, Apple Cider Vinegar, Pineapple Juice Concentrate, Sea Salt, Onion Powder, Garlic Powder, Allspice, Clove.

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The Classic Marinade - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation The Classic Marinade NFP - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Ingredients: Water, Organic Coconut Aminos (Coconut Flower Blossom Nectar, Water, Sea Salt), Apple Cider Vinegar, Pineapple Concentrate, Lemon Juice Concentrate, Dehydrated Garlic, Dehydrated Onion, White Pepper, Sea Salt, Smoked Sea Salt, Paprika, Dehydrated Ginger, Black Pepper.

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Citrus Herb Marinade - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Citrus Herb Marinade NFP - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Ingredients: Water, Organic Coconut Aminos (Coconut Flower Blossom Nectar, Water, Sea Salt), Apple Cider Vinegar, Pineapple Concentrate, Lemon Juice Concentrate, Smoked Sea Salt, Dehydrated Garlic, Sea Salt, Dehydrated Ginger, Dehydrated Thyme, Dehydrated Oregano, Black Pepper.

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Hot and Spicy Marinade - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Hot and Spicy Marinade NFP - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Ingredients: Water, Organic Coconut Aminos (Coconut Flower Blossom Nectar, Water, Sea Salt), Apple Cider Vinegar, Pineapple Concentrate, Lemon Juice Concentrate, Dehydrated Garlic, Dehydrated Onion, White Pepper, Sea Salt, Smoked Sea Salt, Paprika, Cayenne Pepper, Dehydrated Ginger, Black Pepper.

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Cilantro Lime Turkey Sticks - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Cilantro Lime Turkey Sticks NFP - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Ingredients: Free-Range Turkey, Sea Salt, Encapsulated Lactic Acid, Dried Cilantro Flakes, Lime Juice, Tomato Powder, Black Pepper, Ground Coriander, Cultured Celery Juice Powder, Parsley Flakes, Chili Pepper, Onion Powder, Garlic Powder, In Beef Collagen Casing.

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Lightly Peppered Turkey Sticks - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Lightly Peppered Turkey Sticks NFP - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Ingredients: Free-Range Turkey, Sea Salt, Lemon Peel, Encapsulated Lactic Acid, Black Pepper, Cultured Celery Juice Powder, Garlic Powder, Onion Powder, White Pepper, In Beef Collage Casing.

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Classic Beef Sticks - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Classic Beef Sticks NFP - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Ingredients: Grass-Fed And Grass-Finished Beef, Lemon Peel, Sea Salt, Encapsulated Lactic Acid, Cultured Celery Juice Powder, Garlic Powder, Onion Powder, White Pepper, Ginger, Black Pepper, In Beef Collagen Casing.

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Spicy Beef Sticks - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Spicy Beef Sticks NFP - The New Primal - Certified Paleo Keto Certified by the Paleo Foundation Ingredients: Grass-Fed And Grass-Finished Beef, Lemon Peel, Sea Salt, Dried Jalapeno Flakes, Encapsulated Lactic Acid, Chili Pepper, Cultured Celery Juice Powder, Garlic Powder, Onion Powder, White Pepper, Ginger, Black Pepper, In Beef Collagen Casing.

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Beef and Cherry SnackMates - The New Primal - Certified Paleo by the Paleo Foundation Beef and Cherry SnackMates NFP - The New Primal - Certified Paleo by the Paleo Foundation Ingredients: Grass-Fed And Grass-Finished Beef, Dried Cherries, Honey, Sea Salt, Encapsulated Lactic Acid, Cultured Celery Juice Powder (Celery Juice, Sea Salt), Black Pepper, Garlic Powder, Cherry Juice Powder.

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Chicken and Maple SnackMate - The New Primal - Certified Paleo by the Paleo Foundation Chicken and Maple SnackMate NFP - The New Primal - Certified Paleo by the Paleo Foundation Ingredients: Chicken, Honey, Maple Syrup, Encapsulated Lactic Acid, Sea Salt, Black Pepper, Celery Juice Powder, Ginger, Coriander, In Beef Collagen Casing.

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Turkey SnackMate - The New Primal - Certified Paleo by the Paleo Foundation Turkey SnackMate NFP - The New Primal - Certified Paleo by the Paleo Foundation Ingredients: Turkey, Honey, Sea Salt, Encapsulated Lactic Acid, Lemon Peel, Celery Juice Powder, Garlic, Ginger, Onion, White Pepper, In Beef Collagen Casing.

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Turkey and Cranberry SnackMates - The New Primal - Certified Paleo by the Paleo Foundation Turkey and Cranberry SnackMates NFP - The New Primal - Certified Paleo by the Paleo Foundation Ingredients: Free-Range Turkey, Dried Cranberries (Apple Juice Concentrate, Sunflower Oil), Honey, Sea Salt, Encapsulated Lactic Acid, Cultured Celery Juice Powder (Celery Juice, Sea Salt), Granulated Onion, Cherry Juice Powder, Nutmeg, Coriander, Ginger, Cinnamon.

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For general inquiries, please follow this link to access the form, and someone from our team will reach out to you!

What is the difference between jerky and meat sticks?

Answer: By definition, jerky is made from whole muscle cuts of lean meat that we then slice and trim, marinate, and finally dehydrate, creating the jerky snacks we all know and love. Our meat sticks use similar cuts of meat, which are then chopped and formed into a stick combined with a blend of spices for even more delicious flavor.

How long will I have to wait for my tasty treats to arrive?

Answer: Depending on your shipping priority selection you will receive your order in one of the following timeframes: Standard (5-8 business days) Expedited (2-3 business days) Priority (1 business day)

How are the kids snacks different from the adult snacks?

Answer: They’re almost the same! Our kids all love and request the adult snacks, which is why we took our classic flavors, dialed back a small bit of the heat, and portioned them into kid-friendly sizes. Sold in packs of 5, one for each day of the school week making healthy protein snacks accessible for mom and dad.

How do you make healthy, clean versions of meat sticks?

Answer: We use the same nutritious, high quality meat as we do for our jerky. This time it’s ground and mixed with more intense spices to kick up the flavor, along with celery juice powder to help naturally preserve the sticks. They are held together with an all natural beef collagen casing, making our tasty, nutritious protein snacks even more portable.

What does Grass-fed, Grass-finished mean?

Answer: Standard animal protein products are made from feedlot cattle, exposed to poor living conditions, raised on grains and other products not native to their diets. Our animals are free to roam and graze, as nature intended, for the entirety of their lives. Grass-fed animals that are not grass-finished are moved to feedlots and fed corn and soy to be grain finished for the final month of their lives. We ensure our animals are as natural, healthy, and sustainable for the further growth of the environment as possible.

What is the source of the collagen in the casing for your meat sticks?

Answer: Our collagen is derived from 100% beef.

What is the shelf life?

Answer: 12 months.

Whoa! What preserves the jerky for that long if it’s all natural?

Answer: Properly cooking the meat eliminates the need for preservatives. The perfect combination of natural sugars from the pineapple and honey, just the right amount of moisture content in our recipe, and added oxygen absorbers (or an airtight seal for the sticks) creates a shelf stable (and more importantly, delicious) snack.

What is your return policy?

Answer: 100% Satisfaction Guaranteed If you are unhappy with our product, for any reason, we will provide you with a replacement product or refund for the purchase cost upon return. Returns must be made within 30 days of purchase for a replacement or refund. Sorry, shipping charges are not refundable. You will receive your credit within 7-10 business days after receipt of return. You must have a proof of purchase (store receipt, gift receipt, or shipping invoice) for all returns and exchanges. To return or exchange an order by mail: Include a copy of your proof of purchase. Ship your package with a carrier that can provide tracking and insurance. Please ship returns to: The New Primal ATTN: Returns Dept. 1083-B East Montague Ave North Charleston, SC 29405 Please contact us at meat@thenewprimal.com with questions.

Do you have any wholesale opportunities?

Answer: Of course! Email sales@thenewprimal.com for more details.

Why does this charge display as Whitebox INC on my credit card statement?

Answer: Whitebox is a service that manages and fulfills all of our online orders. Rest assured you are still ordering directly from The New Primal :).

Interested in joining the tribe?

Answer: Shoot us a note at meat@thenewprimal.com and we’ll reach out if we have an opening :)

Interested in wholesale opportunities?

Sign up here!

About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.

 


Disclosures:

100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 


Certified Paleo logo Certified Paleo:

Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.

 


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 

 


 

Keto Certified LogoKeto Certified: 

The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.