The New Primal

New Primal Medium Buffalo

The New Primal

We’ve taken the gas station out of jerky and meat snacks, leaving only the highest quality ingredients.

All of our products are certified gluten-free, certified paleo, and made with the highest quality ingredients possible. Free of antibiotics, added hormones, GMOs, or soy: The New Primal Certified Paleo Meat Snacks is a line of grab-and-go protein options you can feel good about. Your quest for the unicorn of mid-day treats ends here. Whether you’re looking for a tasty treat on the go, healthful additions for school lunches, pre and post-workout fuel, or an option when late-night hunger strikes that only feels guilty, The New Primal’s got you covered.

About the Brand

At The New Primal, we care about the environment and your well-being just as much as you do. That’s why we’ve pioneered a new approach to an old favorite. Our full product line is made from sustainably sourced ingredients and proteins, naturally raised without the use of antibiotics or added hormones. New Primal Certified Paleo Meat Snacks, Jerky, Meat Sticks, Snack Mates and Marinades are all certified gluten-free, paleo-friendly, artisanal quality, and minimally processed.

As a pioneer in grass-fed jerky snacks, we strive to bring a fresh approach to an old favorite. While we began with jerky, our core mission extends to an entire way of life that emphasizes fueling a natural lifestyle. We are a company built on honesty, transparency, and integrity. Our goal is to provide the very best in unique, creative-quality foods to fuel your life's adventures wherever they may take you. We hope to inspire everyone who encounters our brand to make better food choices, highlighted by our core focus:

"You are what you eat. Choose wisely.™"

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New Primal CEO

Certified Products


What is the difference between jerky and meat sticks?

By definition, jerky is made from whole muscle cuts of lean meat that we then slice and trim, marinate, and finally dehydrate, creating the jerky snacks we all know and love. Our meat sticks use similar cuts of meat, which are then chopped and formed into a stick combined with a blend of spices for even more delicious flavor.

How long will I have to wait for my tasty treats to arrive?

Depending on your shipping priority selection you will receive your order in one of the following timeframes: Standard (5-8 business days) Expedited (2-3 business days) Priority (1 business day)

How are the kids snacks different from the adult snacks?

They’re almost the same! Our kids all love and request the adult snacks, which is why we took our classic flavors, dialed back a small bit of the heat, and portioned them into kid-friendly sizes. Sold in packs of 5, one for each day of the school week making healthy protein snacks accessible for mom and dad.

How do you make healthy, clean versions of meat sticks?

We use the same nutritious, high quality meat as we do for our jerky. This time it’s ground and mixed with more intense spices to kick up the flavor, along with celery juice powder to help naturally preserve the sticks. They are held together with an all natural beef collagen casing, making our tasty, nutritious protein snacks even more portable.

What is the source of the collagen in the casing for your meat sticks?

Our collagen is derived from 100% beef.

Whoa! What preserves the jerky for that long if it’s all natural?

Properly cooking the meat eliminates the need for preservatives. The perfect combination of natural sugars from the pineapple and honey, just the right amount of moisture content in our recipe, and added oxygen absorbers (or an airtight seal for the sticks) creates a shelf stable (and more importantly, delicious) snack.