A better market is one that’s better for people and for the planet.
A better market offers food as it should be: made of real ingredients, safe for the environment, fairly priced, created for your needs, and delicious.
The same standards should apply to the products we put on our bodies and in our homes: nontoxic, eco-friendly, affordable, and effective.
And a better market is better for everyone—not just those who can afford it. That’s why every paid membership to Thrive Market is matched with a free one for someone in need.
[toggles title=”Avocado Oil”]Our Avocado Oil is ethically sourced from Mexico, where ripe avocados are picked and expeller-pressed to create a delicious, emerald green cooking essential. Its high smoke point and neutral flavor makes it perfect for roasting, sautéing, and baking![/toggles]
[toggles title=”Avocado Oil Spray”]Finally, a cooking oil that can take the heat! Our Avocado Oil Spray is ethically sourced from Mexico where ripe avocados are picked, expeller-pressed, and bottled using natural air pressure technology—no additives or propellants. Its high smoke point (up to 500°F!) and neutral flavor make it ideal for roasting, sautéing, and baking.[/toggles]
[toggles title=”C8 MCT Oil “]Kickstart your day with our C8 MCT Oil! It’s odorless, flavorless, and made from ethically sourced coconuts. C8 (aka caprylic acid) is a medium-chain triglyceride that comes from the nutritious, fatty component of coconut oil. Compared to other long- and short-chain fatty acids, C8 only requires three steps for the body to turn it into energy.[/toggles]
[toggles title=”Coconut Oil Mayonnaise”]A superfood spin on a classic condiment, our coconut oil mayonnaise is rich in flavor and ready to upgrade your next sandwich, salad dressing, or dipping sauce. It’s Paleo, non-GMO, gluten-free, and made from wholesome ingredients like coconut oil (no canola, here!) and cage-free eggs. Feel free to slather it on![/toggles]
[toggles title=”Collagen Peptides”]Meet your body’s new secret weapon. Our collagen peptides promote healthier hair, skin, and nails—and so much more.** Of course, quality is paramount, not just any collagen will do. We source ours—all non-GMO and 100% pure—from the hides of grass-fed, pasture-raised bovines. We’d like to say you can taste the difference, but in fact, you can’t taste it at all! This fine-ground powder has virtually no taste or texture, and it’s hydrolyzed, so it easily dissolves into liquids. Stir it in everything from morning brew to afternoon smoothies—the only difference you’ll detect will be in the way you look and feel.
Comes in both 20oz pouches, and 20-stick packs.[/toggles]
[toggles title=”Green Goddess Dressing and Marinade”]Zippy and herbaceous, our Green Goddess Dressing & Marinade is made with MCT oil rather than canola (translation: healthy fats inside!). Plus, it’s paleo-friendly, and dairy- and gluten-free. Use it as a dressing for salads and coleslaw or as a marinade for meats and veggies.[/toggles]
[toggles title=”Honey Mustard Dressing & Marinade”]Delightfully tart and tangy, our Honey Mustard Dressing & Marinade is made with MCT oil rather than canola (translation: healthy fats inside!). Plus, it’s paleo and gluten-free. Use it to dress salads, marinate meats, or as a dip for veggies.[/toggles]
[toggles title=”Organic MCT Oil”]Our organic MCT oil is made from ethically sourced coconuts from Singapore. It’s odorless, flavorless, and can be added to smoothies, salad dressings, and coffee. Unlike other long- or short-chain fatty acids that are stored as fat in the body, MCTs are easier for the liver to process and metabolize for quick energy.[/toggles]
Belong to a better market
Our 500,000+ members share a desire to find better products, support better brands, make better choices, and build a better world in the process.
United by purpose, driven by passion
Our founders—Gunnar, Kate, Sasha, and Nick—couldn't have had more different upbringings. But they each saw how hard their parents worked to put healthy food on the table against the backdrop of a food system that made it expensive, inconvenient, and confusing. They knew there had to be a better way, so they set out to build one.
We're not the Everything Store.
We don't claim to carry everything—but we do carry the best version of everything. In fact, for every product that makes the cut, there are dozens of others that didn't.
Simple is better when it comes to food—fewer ingredients, transparent sourcing, honest labels. The same goes for makeup. And cleaning supplies. And supplements.
To us, the health of a product is intrinsically tied to the health of the people who produce it, and the health of the planet. That’s why we’re committed to regenerative farming practices, organic standards, and fair trade. It’s why we ask the hard questions, verify the claims, and do the research—so we can support brands that are building a better future for all of us.
We're on a mission to make healthy living accessible for everyone, and we're always looking for likeminded partners who want to help make that a reality.
About Us :
Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets. Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.
100% of Paleo Foundation revenue is generated through certifications. We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard.
Each certification program has a different set of standards. Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products. Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.
Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues. All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program.
The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation. Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.
The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.