Wilde Brands: Chicken Chips

We ditched the potato and replaced it with real chicken.


Wilde is the story of an impossible snack made possible through relentless innovation and never taking no for an answer. We ditched the potato and redefined the chip with 100% all-natural chicken breast. The result is a crispy surprise for your taste buds that’s so good, we deserve to be a little cocky.


Certified Products:

Pink Himalayan Sea Salt Chicken Chips

Salt & Chicken’s here! Made from 100% natural chicken breast, crisped to perfection, then tossed in a little pink salt, they are Himalayin’ on the flavor! These chips are impossibly delicious and anything but naked!

Sea Salt & Vinegar Chicken Chip

Winner winner, salt & vinegar! It’s like the classic, but better, cuz we ditched the potato like, well, a sack of potatoes! Nothing to be salty about here.

Jalapeño Chicken Chip

Time to pop it like it’s hot! With the perfect balance of heat and jalapeño flavor, this is some kickin’ chicken!

Chicken and Waffle Chicken Chips

Three words. Chicken. Freakin’. Waffles. Buttery maple with a delicious, savory finish, our Chicken & Waffles hits the sweet spot just like the real deal. The best part? This crispy chicken is served all day!

Buffalo Chicken Chips

Feelin’ saucy? Close your eyes, you won’t believe you’re not eating a basket of finger lickin’ buffalo wings!


Category: Tag:

Ditch the Potato

Wilde is the story of an impossible snack made possible through relentless innovation and never taking no for an answer. we ditched the potato and transformed 100% all-natural chicken into delicious thin & crispy chips. so good, we deserve to be a little cocky.

For the Love of Chips

Wilde brands could only ever have a wild founder, enter Jason Wright. He fell in love with chips early in his childhood, with a household mantra of “an open bag is an empty bag.” When he realized his metabolism couldn’t keep up with his insatiable craving for crisp, his entrepreneurial soul was sparked to find a healthier alternative to his chip love affair.

Chips for Chips' Sake

Rebellious minds breed rebellious ideas: so when Jason hatched the idea of a crispy chip made from all-natural chicken breast, the only word he heard was “no.” He turned to a like-minded rebel from history for inspiration, one famous for his refusal to accept the notion of impossible and dedicated his brand to Oscar Wilde, and anyone who wouldn’t take “no” for an answer. He pushed on to make his impossibly delicious snacking dreams come true.

Chippin' Ain't Easy

But the road to impossibly delicious chips was paved with imperfections. Time and time again, the results just weren’t up to Jason’s standards: if they’re not bingeable, they’re not Wilde. After months of crisping and crackling, Jason evolved into a frying savant. His newfound expertise resulted in cracking the code of the perfect chip for a health kick.

Impossibly Delicious

Today Wilde chips are so good it’s almost unbelievable. The crisped to perfection chips are so packed with flavor you almost forget they’re filled to the cluckin’ brim with protein. Trust us, your taste buds (and your biceps) will be thanking you.

Sea Salt & Vinegar Chicken Chips Ingredients: Natural Chicken Breast, Tapioca Flour, Expeller Pressed High Oleic Sunflower Oil, Maltodextrin, Chicken Broth, Sea Salt, Vinegar, Citric Acid, Natural Flavor, Spices
certified paleo logo
Jalapeño Chicken Chips Ingredients: Natural Chicken Breast, Tapioca Flour, Expeller Pressed High Oleic Sunflower Oil, Maltodextrin, Chicken Broth, Sea Salt, Natural Flavor, Spices, Coconut Palm Sugar, Dried Jalapeno, Dried Green Bell Pepper, Dried Parsley, Citric Acid, Natural Flavor, Spices
certified paleo logo
 Buffalo Chicken Chips Ingredients: Natural Chicken Breast, Tapioca Flour, Expeller Pressed High Oleic Sunflower Oil, Coconut Palm Sugar, Sea Salt, Chicken Broth, Maltodextrin, Natural Flavor, Vinegar, Aged Cayenne Peppers, Dried Tomato, Dried Parsley, Spice, Salt, Citric Acid
paleo foundation keto certified logo
Pink Himalayan Sea Salt Chicken Chips Ingredients: Natural Chicken Breast, Tapioca Flour, Expeller Pressed High Oleic Sunflower Oil, Maltodextrin, Chicken Broth, Himalayan Pink Salt, Sea Salt, Natural Flavor, Spices
paleo foundation keto certified logocertified paleo logo
Chicken and Waffle Chicken Chips Ingredients: Natural Chicken Breast, Tapioca Flour, Expeller Pressed High Oleic Sunflower Oil, Maple Sugar, Chicken Broth, Sea Salt, Natural Flavor, Spice
paleo foundation paleo friendly certified logo

Get in touch with us through our contact form!


What exactly ARE Wilde Chicken Chips?

Answer: Plain and simple, Wilde Chicken Chips are a delicious, healthier replacement for potato chips – and made from just three simple ingredients: humanely raised chicken, gluten-free tapioca flour and healthy coconut oil! Once we create a perfectly crispy chip, it gets the tried-and-true flavor treatment, using only the best in seasonings. Simply pick your favorite from the list (sea salt and vinegar, barbeque, jalapeño, and buffalo) and crunch away!

How do Wilde Chicken Chips differ from other chicken chips?

Answer: In this case, there ARE no other chicken chips! Wilde is the first to market for this new food category. Won't you try it and find out for yourself how tasty healthy can be?

Are Wilde Chicken Chips gluten free?

Answer: Every crunchy bite! Tapioca flour is made from the pulp from the cassava root, also known as manioc or yucca. The white powder made from the pulp is frequently used in gluten-free cooking as a thickener for sauces and as a source of crunch in baking and frying. Together, our three gluten-free ingredients – chicken, tapioca flour and coconut oil – work together to create a satisfying crunch in every bite. To be sure you feel comfortable with Wilde Chicken Chips, our products are Gluten Free Certified through GFCO. To learn more about their certification process, check out www.gfco.org

I’m Paleo. Are Wilde Chicken Chips good for my diet?

Answer: Every bag of Wilde Chicken Chips is Certified Paleo, an accreditation issued by the well-respected Paleo Foundation. They analyzed every ingredient in our Chicken Chips and confirmed that each is paleo compliant and that we met each of the program requirements. They’re the real Paleo deal.

Is Wilde certified or audited by third parties?

Answer: Wilde Chicken Chips has been certified by several trade and health organizations. Wilde has been Non-GMO Project Verified (by the Non-GMO Project); Paleo Certified (by the Paleo Foundation), and Certified Gluten-Free (by the Gluten Intolerance Group).

Isn’t coconut oil a saturated fat?

Answer: Yes, but only in name. Meaning, it’s nothing like the saturated fat you might get from, say, a nice juicy steak. Coconut oil is a plant-based saturated fat rich in medium chain triglycerides (MCT) and it’s very different from the saturated fats your doctor warns you about. In fact, coconut oil may actually help to protect against heart disease and stroke while lowering your LDL, or “bad,” cholesterol. We feel very confident that the powerful antioxidants and MCTs in coconut oil are the perfect, healthy “crisper” for Wilde Chicken Chips.

Do Wilde Chicken Chips expire?

Answer: Sadly, yes, so crunch a bag today. Each bag has an 11-month shelf-life. Simply look for the “Best by” date printed on the bottom of the bag. And an open bag will remain fresh for about two days, if you don’t devour them in one sitting!

How is tapioca flour gluten-free?

Answer: Tapioca flour is a flour in name only! It’s actually a powder made from the pulp from the cassava root, also known as manioc or yucca. Tapioca flour is a common ingredient in gluten-free cooking – it creates the crunch that makes Wilde Chicken Chips so satisfying!

What kind of fat do you fry the chips in?

Answer: Great chips with a satisfying crunch require a healthy fat that doesn’t break down at high temperatures. To make Wilde Chicken Chips as healthy as possible, we use coconut oil, which has a naturally high smoke point, so it’s stable throughout the cooking process.

What happens to the used coconut oil?

Answer: We care about the environment, so the coconut oil we use gets a second life as renewable energy! We’ve partnered with a production facility that produces renewable energy from food waste, particularly coconut oil. In fact, our very own coconut oil helps to power the plant that creates the chips. A perfect, satisfying circle, if you will!

Are Wilde Chicken Chips just fried chicken skin?

Answer: Not even a little bit. Wilde Chicken Chips are made with 100% premium cuts of chicken meat, not skin.

Why don't you bake your chips?

Answer: Our goal was to make a chip with the signature crunch you know and love, and we couldn’t get the texture we wanted by baking it. That said, our chips are not “deep fried” or “kettle cooked." Think of them as almost pan fried in a very small amount of coconut oil, which results in the thin and crispiness we ultimately set out to achieve. There are also health benefits to using coconut oil instead of baking the chips. Coconut oil contains healthy fats and nutrients that won't disappear since the oil can withstand the high cooking temperatures.

What is cassava root?

Answer: The cassava root, often compared to large yams, is sweet, starchy and nut-flavored. It's naturally gluten-free with a low glycemic index. When moisture is removed from the cassava root either by evaporation or squeezing it out after being ground, you're left with tapioca flour. Tapioca flour is one of the three ingredients that make Chicken Chips.

Where can I buy Wilde Chicken Chips?

Answer: Today you can find them at Whole Foods Markets, Sprouts, Amazon, Barefoot Provisions and Thrive Market, plus right here on our site. We're always adding more locations, so check out our Store Locator to see the most current locations. Have a store suggestion for us? Send us an email and ask the store manager to carry Wilde Chips.

I can’t find your meat bars.

Answer: While it was a tough decision, we stopped production on our meat-based protein bars in 2016 so that we could focus exclusively on our innovative new product, Chicken Chips.

Are the chickens you use humanely raised?

Answer: Absolutely! We’ve taken a thoughtful approach to every tasty ingredient, and humanely raised chickens are better for the animal, the environment and, frankly, the soul. Our products are GAP (Global Animal Partnership) Step 2 certified, meaning the chickens we use are raised on farms with improved living conditions and animal welfare practices. Learn more at the Global Animal Partnership website.

Is Amazon an authorized distributor?

Answer: Yes, you are welcome to purchase our products on Amazon. Additional authorized online distributors include Barefoot Provisions and Thrive Market.

I’m hungry! How soon will I get my order?

Answer: Most orders ship the day they're received, and all orders are processed within 24 business hours. Check your inbox for a "Shipped Chips" email from us, including your order tracking number. The nitty gritty: Orders placed after 12:00PM ET will be processed and shipped the following business day. Orders will be processed and shipped during regular business hours (Monday through Friday 9:00AM - 5:00PM ET, excluding holidays). Every order shipped within the contiguous US and the District of Columbia qualifies for free shipping. Need it faster? Expedited options are available during checkout.

What shipping options are available?

Answer: All US-48 & the District of Columbia orders qualify for free shipping. Expedited options are also available at an expedited rate. We process and ship orders the same day if your order is placed before 12:00PM EST.

What’s your return policy?

Answer: We want you to be totally, absolutely, 100% THRILLED with your purchase. If you’re not happy for any reason with your Wilde Chicken Chips, use our online contact form to send us a note within 30 days of purchase and we’ll do what we can to make it better!

How do I use my coupon code/promotional code?

Answer: Enter your coupon code during Step 1 of the checkout process (not the shopping cart). When a valid and qualifying code is entered, your order total will be adjusted. If you got a coupon for in-store redemption, just print it out and present it to the cashier anywhere Wilde Chicken Chips are sold.

Still have a question? We have an answer!

Answer: If we didn’t quite answer your question, just email us at hello@wildebrands.com and we’ll get back to you lickety-split!

For all wholesale inquiries, please contact us at wholesale@wildebrands.com


About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.



100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 

Certified Paleo logo Certified Paleo:

Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 



Keto Certified LogoKeto Certified: 

The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.