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Tag "why get certified"

Certification Mark: History and Legalities
Business

Certification Mark: History and Legalities

March 26, 2020 1991 views

While the legal perception of traditional or ‘ordinary’ trademarks is primarily one of individual source designation, certification marks differ as

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Psychology of Food Certification Labels
Business

Psychology of Food Certification Labels

January 15, 2020 1869 views

Eating is one of the most basic human activities. For our ancestors, securing a stable and secure food supply was

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6 Scientifically-Validated Principles of Persuasion that are Vital To Business Success
Business

6 Scientifically-Validated Principles of Persuasion that are Vital To Business Success

October 12, 2019 4949 views

In our increasingly overloaded lives, we are bombarded with advertisements, sales pitches, commercials, and noise. Now, more than ever before

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Heuristics: Reducing Consumer Decision Friction
Business

Heuristics: Reducing Consumer Decision Friction

June 5, 2019 11627 views

Often, the under-appreciated advantage that successful brands and marketers have is an understanding of behavioral psychology. A critical facet of

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Is Keto certification worth it?
Business

Is Keto certification worth it?

June 4, 2019 8408 views

As more and more household brands are opting to create keto products to meet consumer demand in the burgeoning high-competition

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Top 5 Ways Food Brands Can Increase Consumer Confidence
Business

Top 5 Ways Food Brands Can Increase Consumer Confidence

April 3, 2019 11443 views

People Buy from Brands they trust.  If there is anything that should be the top priority of a brand owner,

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Keto certification for products: What is it and who can do it?
Business

Keto certification for products: What is it and who can do it?

In every process of marketing products, there is an issuer (the producer) and a receiver (the consumer).  The people or

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The Best Product Differentiation Strategy bar none
Business

The Best Product Differentiation Strategy bar none

Brands know the quality of their products and the values of their brand in advance, but consumers do not.  While

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Third-party Certification Increases Brand Trust
Business

Third-party Certification Increases Brand Trust

According to Nielsen’s Global Health & Wellness Survey, 44% or nearly half of the people in the United States and

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Trust Increases Sales
Business

Trust Increases Sales

September 12, 2018 8308 views

Every year, consumer trust in food products declines.  According to Nielsen’s Global Health & Wellness Survey, 44% — or nearly

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Latests News

Keto Claims in the European Union: Rules and Regulations on Products

Keto Claims in the European Union: Rules and Regulations on Products

April 14, 2022
Purely Elizabeth’s Grain-Free Pancakes: an Innovative Strategy

Purely Elizabeth’s Grain-Free Pancakes: an Innovative Strategy

The Complex Associations between Diet and the Environment 

The Complex Associations between Diet and the Environment 

February 11, 2022
Kevin’s Natural Foods: Market Analysis and Innovation to Create a Niche

Kevin’s Natural Foods: Market Analysis and Innovation to Create a Niche

HPAEC PAD for Net Carbohydrate Claims on Keto Product Packaging

December 7, 2021
Keto Market Growth and Trends Forecasts 2021

Keto Market Growth and Trends Forecasts 2021

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Apr 10:16

Keto Claims in the European Union: Rules and Regulations on Products

18
Feb 10:00

Purely Elizabeth’s Grain-Free Pancakes: an Innovative Strategy

11
Feb 01:54

The Complex Associations between Diet and the Environment 

13
Jan 10:10

Kevin’s Natural Foods: Market Analysis and Innovation to Create a Niche

07
Dec 06:12

HPAEC PAD for Net Carbohydrate Claims on Keto Product Packaging

03
Dec 09:38

Keto Market Growth and Trends Forecasts 2021

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