While the legal perception of traditional or ‘ordinary’ trademarks is primarily one of individual source designation, certification marks differ as
Eating is one of the most basic human activities. For our ancestors, securing a stable and secure food supply was
In our increasingly overloaded lives, we are bombarded with advertisements, sales pitches, commercials, and noise. Now, more than ever before
Often, the under-appreciated advantage that successful brands and marketers have is an understanding of behavioral psychology. A critical facet of
As more and more household brands are opting to create keto products to meet consumer demand in the burgeoning high-competition
People Buy from Brands they trust. If there is anything that should be the top priority of a brand owner,
In every process of marketing products, there is an issuer (the producer) and a receiver (the consumer). The people or
Brands know the quality of their products and the values of their brand in advance, but consumers do not. While
According to Nielsen’s Global Health & Wellness Survey, 44% or nearly half of the people in the United States and
Every year, consumer trust in food products declines. According to Nielsen’s Global Health & Wellness Survey, 44% — or nearly