Check out the latest news about the Paleo Diet, and read our articles on everything Paleo food and product related.
I spend most of my time reading studies and textbooks on diets, ingredients, and human diseases. In 2019 I had to do extensive research into Feline Infectious Peritonitis (FIP), which is caused by feline coronavirus (FCoV), and came across research on the antifungal drug itraconazole. Research has since shown that itraconazole did not work against COVID-19, and it should not be used to prevent or treat it...
Who is Ayoba? Ayoba is a family company based out of the Washington DC Metro area that has brought the South African tradition of Biltong to the United States.
So you have created a unique grain-free, paleo, or keto food brand that obviously fills a niche in the market. Your research reveals that there is definitely a high market demand for what your brand (literally) brings to the table, and an opportunity for future growth. Market testing has been a success and your online sales are consistently growing. How can a small food brand like the one described above take the leap from independent sales to nationwide exposure through major retailers? In...
With the advent of social media marketing and advertising, many small food brands might be tempted to think that face to face marketing is no longer necessary or crucial for targeting customers and growing a business. While it is true that social media channels offer a relatively straightforward path of connecting with customers specifically interested in your market niche, taking a business to the next level requires face to face interactions with industry professionals looking for suppliers...
We are less than two weeks away from Expo West 2020 and the energy is building as we anticipate an amazing trade show for our Certified Grain-Free, Certified Paleo, and Keto Certified brands!
Over 15 million people in the United States, about 4.6% of the population, have been diagnosed with at least one autoimmune disease.
Finding a solid distributor should be an absolute priority for Paleo, Keto, grain-free, and other low carb food brands. While many small food brands and businesses get started either selling locally or through online channels, taking your business to the next level requires a solid business strategy. Presenting at the top tradeshows and putting in the effort to contact major retailers are good first steps to test the “market readiness” for your product or brand. You can also consider hiring a...
Eating is one of the most basic human activities. For our ancestors, securing a stable and secure food supply was a constant struggle and a defining aspect of their cultural and behavioral patterns. Hunter and gatherer populations developed entire ways of life centered on following the migratory routes of animals that they depended on for everything from their physical sustenance to their clothing and fuel. Later agricultural civilizations also developed advanced cultures that celebrated the...
How is that a nutritional program initially designed as a treatment for epilepsy almost a century ago is today one of the fastest-growing dietary trends in the world? Back in the 1920s, the Ketogenic diet was found to help avoid seizures. The founder, Dr. Russel Wilder of the Mayo Clinic, also discovered that the strict avoidance of carbohydrates helped to slow the growth of his brain tumor. Fast forward 98 years or so, and thousands of people (most of whom don’t suffer from epilepsy) have...
!How to Get Your Product into Ralph's Grocery Stores The average American family, according to the USDA, spends almost 10 percent of their annual income on food. While dinner for four at an expensive restaurant can easily cost you in the triple digits, the majority of food expenses come from...
