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Heuristics: Reducing Consumer Decision Friction

June 5, 2019

Often, the under-appreciated advantage that successful brands and marketers have is an understanding of behavioral psychology. A critical facet of behavioral psychology is the study of heuristics. Think of a heuristic as a shortcut our brains use to make decision-making processes easier. Heuristic principles are cognitive biases that reduce decision friction— turning more extended decision-making processes into more nominal ones. Heuristics can influence purchasing decisions ranging from...

Is Keto certification worth it?

June 4, 2019

As more and more household brands are opting to create keto products to meet consumer demand in the burgeoning high-competition keto market, more of these brands are showcasing their keto certification, or "Keto Certified" logo on their packaging. This has led to many questions from other brands considering keto certification. However, the most critical question is whether or not keto certification is worth it. To know whether or not keto certification is worth it requires understanding how...

How to Avoid Micronutrient Deficiency on a Ketogenic Diet

May 30, 2019

While vitamins and minerals are considered 'micronutrients' due to the small amount that your body needs, they provide several vital functions, and failing to get them can wreak havoc on your health. Alongside macronutrients, micronutrients play crucial roles in our bodies’ daily functions. Eating a balanced diet full of whole foods should provide adequate amounts of most micronutrients. However, in the context of a ketogenic diet, many high carbohydrate foods like fruits, vegetables, and...

19 Gluten Cross-Reactive Foods Busted Myth

May 10, 2019

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“Fad Diet” Certification Triples in the First Qtr of 2019

April 19, 2019

For Immediate Release Contact: Jonathan David Email: info@paleofoundation.org Los Angeles, California. April 19, 2019. By the end of 2018, the Paleo Foundation had certified less than 150 products since it began its Keto Certification program in November 2016. However, as of the beginning of the second quarter of the 2019 calendar year, an unprecedented 500 products are now Keto Certified by the third-party organization. In just a few short months, the demand for Keto Certified certifications...

Does Dietary Fat Cause Weight Gain?

April 18, 2019

The ketogenic diet is a low-carb, high-fat way of eating that has been adopted by many looking to lose weight and improve health. However, many concerns exist as to whether or not a diet that is high in dietary fat can be healthy. And many believe that eating fat can make you fat Afterall, it seems plausible that dietary fat has the distinct potential to cause weight gain. But the simple truth is, it’s just not that simple. Does Dietary Fat Make You Fat? Dietary fat is the macronutrient that...

Low-carb Grains on a Ketogenic Diet

April 9, 2019

Keeping the carbohydrate intake low on a ketogenic diet is of paramount importance. However, this often leads to a common question: “Can you can eat low-carbohydrate grains and stay in ketosis?” And, “Do low-carb grains have a place in a ketogenic diet, or should they be eliminated? Here we discuss different types of carbohydrates, dietary fiber, and low-carb grains to help you decide whether low-carbohydrate grains should have a place in the ketogenic diet.   Low Carb Grains on a...

Is Resistant Maltodextrin a Toxic Food Additive

April 5, 2019

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Top 5 Ways Food Brands Can Increase Consumer Confidence

April 3, 2019

[dropcap]P[/dropcap]eople Buy from Brands they trust. If there is anything that should be the top priority of a brand owner, it is increasing consumer confidence with the consumers of your brand. Recent studies by HuTrust found that when people trust a brand, 83% will recommend it to other people, 82% will use its products frequently, 78% will look to it first for the things they want, 87% will give its new products a chance, and 50% will pay more for its products and services than the...

Gary Taubes vs Stephan Guyenet on Joe Rogan Podcast

March 28, 2019

If you haven't yet seen the Gary Taubes vs Stephan Guyenet showdown on Joe Rogan's podcast last week, none of this will make any sense. I’d like to give my thoughts on the Stephen Guyenet vs Gary Taubes debate on the Joe Rogan podcast. I know everyone is tired of this discussion, so hopefully, I bring something new that you haven’t heard yet. Here goes. Initially, I expected Stephan to wipe the floor with Taubes. I did. I understand the importance of calories, and I think the carb-insulin...