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Is MSG (Monosodium Glutamate) Paleo or Keto Friendly?

January 29, 2020

Monosodium glutamate (MSG) is composed of sodium and the amino acid glutamate. Sodium is an essential mineral, and glutamate is the most abundant amino acid in the human brain and the most common neurotransmitter in the body [1]. MSG is a popular food additive due to stimulating savory taste receptors and giving food a “meatier” flavor [2, 3]. From a purely chemical standpoint, MSG is simply degraded into sodium and glutamate during the digestive process. The MSG food fears were born from a...

Can Sugar Cane Juice be Certified Paleo?

January 15, 2020

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Pros and Cons of UNFI and KeHE for food brands

January 15, 2020

Finding a solid distributor should be an absolute priority for Paleo, Keto, grain-free, and other low carb food brands. While many small food brands and businesses get started either selling locally or through online channels, taking your business to the next level requires a solid business strategy. Presenting at the top tradeshows and putting in the effort to contact major retailers are good first steps to test the “market readiness” for your product or brand. You can also consider hiring a...

Psychology of Food Certification Labels

January 15, 2020

Eating is one of the most basic human activities. For our ancestors, securing a stable and secure food supply was a constant struggle and a defining aspect of their cultural and behavioral patterns. Hunter and gatherer populations developed entire ways of life centered on following the migratory routes of animals that they depended on for everything from their physical sustenance to their clothing and fuel. Later agricultural civilizations also developed advanced cultures that celebrated the...

How Tim Ferriss and Joe Rogan pushed the Keto Diet into the Mainstream

October 23, 2019

How is that a nutritional program initially designed as a treatment for epilepsy almost a century ago is today one of the fastest-growing dietary trends in the world? Back in the 1920s, the Ketogenic diet was found to help avoid seizures. The founder, Dr. Russel Wilder of the Mayo Clinic, also discovered that the strict avoidance of carbohydrates helped to slow the growth of his brain tumor. Fast forward 98 years or so, and thousands of people (most of whom don’t suffer from epilepsy) have...

How to Get Your Product into Ralph's Grocery Stores

October 21, 2019

!How to Get Your Product into Ralph's Grocery Stores The average American family, according to the USDA, spends almost 10 percent of their annual income on food. While dinner for four at an expensive restaurant can easily cost you in the triple digits, the majority of food expenses come from...

Does Giving Away Product Samples Increase Sales?

October 13, 2019

Winston Churchill once said that “we make a living by what we get, but we make a life by what we give.” While that ethic certainly is vital for the cultivation of healthy relationships that lead to a fulfilling life, giving can also play an essential part in the financial success of a business. In every industry, the end goal is to increase sales. From that vantage point, giving away your product might undoubtedly seem to be counterproductive. Giving away product samples or offering free...

6 Proven Persuasion Principles for Business Success

October 12, 2019

!6 Proven Persuasion Principles for Business Success In our increasingly overloaded lives, we are bombarded with advertisements, sales pitches, commercials, and noise. Now, more than ever before in history, do we find that we need mental shortcuts, or rules-of-thumb to help guide our...

How to Get Keto Products into Costco

October 12, 2019

!How to Get Keto Products into Costco In a retail world absolutely dominated by the unheralded growth of Amazon and other e-commerce behemoths, Costco is one of the few brick-and-mortar retail outlets that continue to show robust growth. Some people mistakenly equate Costco with nothing more than...

How to get your Keto Product into Target

October 12, 2019

!How to get your Keto Product into Target Every day, millions of people stroll through the aisles of Target Corporation, the 8th largest retail store in the United States. This Minnesota-based organization generated close to 72 billion dollars in revenue in 2018 in its 1,822 stores. Despite recent...