Energy is essential to fueling an active and happy life. That’s why we pack our products with quality protein and premium ingredients to help power your day – and strip out the ones that can weigh you down. Your choice for protein has to taste good or it’s a joyless experience and nobody wants that. Our flavor variety of protein bars and hot oatmeal will make your taste buds happy while giving you exactly what you need. Nice, right?

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Here & Now

We’re passionate supporters of wellness through quality nutrition and believe that good nourishment helps fuel life’s greatest accomplishments. We’re constantly monitoring trends and formulating our products to provide the best combination of ingredients, taste, texture, and value to our consumers.

Looking Forward

We continuously strive to delight people with flavorful, protein-rich, good-for-you foods because achieving your goals takes energy and perseverance. And when you eat well and nourish your body, you feel your best. That’s why think! is step one to getting stuff done.

Ingredients: Peanuts, Erythritol, Whey Protein Isolate, Milk, Cocoa Butter, Unsweetened Chocolate, Chicory Root Fiber, Milk Protein Isolate, Palm Oil, Butterfat, Salt, Soy Lecithin, Natural Flavor, Stevia Leaf Extract.

Contains: Milk, Peanut, Soy.

Made In A Facility That Processes Tree Nuts, And Egg.

For Online Orders
Email or call 1-855-972-0559

For General Inquiries
Send us a message here or call 1-866-988-4465

Are you still thinkThin?

Answer: Yes, we just shortened our name to think! In summer 2019, our products started transitioning to the new think! packaging. We’re excited to share that we’ve improved our Cookies & Crème High Protein bar to have more cookie crunch and better crème flavor, but the rest of your favorite bars have the same indulgent taste you love.

Why think!

Answer: Think has always been the most powerful part of our brand and was our original trademark when we first launched the company!

Do you use GMO-free ingredients?

Answer: We source all of our ingredients from suppliers who guarantee GMO free ingredients. Additionally, our plant-based bars and oatmeal are verified by the Non-GMO Project and display the NGP Verified logo.

Are your products gluten free?

Answer: All think!® bars and have been gluten free since the company started, without sacrificing taste or quality. So whether you’re gluten intolerant or simply don’t like the way gluten makes you feel, you can indulge in all of our delicious gluten free bars with confidence. Our thinkKIDS®, High Protein, High Protein Plant Based, and Protein + 150 calorie bars are certified gluten free by the Gluten Free Certification Organization and displays the GFCO logo on the packaging.

What sweeteners are used in your products?

Answer: We use a variety of sweeteners in our products such as stevia, real fruits, cane sugar, monk fruit, and maltitol.

What is sugar alcohol?

Answer: Sugar alcohols can be found naturally in some fruits and vegetables. They are reduced calorie sweeteners that provide a sweet taste with fewer calories per gram than table sugar. Some popular commercially produced sugar alcohols include maltitol, erythritol, and xylitol.

Are your products manufactured in a facility with shared equipment?

Answer: Yes. All of our products are manufactured in a facility with shared equipment that also process and handles tree nuts, peanuts, eggs and dairy.

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About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.



100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 

Certified Paleo logo Certified Paleo:

Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 



Keto Certified LogoKeto Certified: 

The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.