Category: Commentary

Some sections of Canada´s food labeling laws seemingly prohibit the labeling or advertising of Keto claims on products in Canada and for certain foods destined for the Keto Diet or other low-carb diets.

For health food brands that operate within the Keto diet niche, the lack of prohibitions related to mentioning the Keto diet or “low-carb claims” on packaging offers an opportunity to directly connect with a growing segment of the consumer base who is interested in losing weight and eating a healthier diet. Though there may be a few challenges related to threshold values as they pertain to total fat values, most health food and Keto food brands should find they are below those values or otherwise exempted from the warning label requirements.

None of the relevant food labeling laws and legislation in Argentina specifically mention the word Keto, nor do they specifically regulate against the use of low-carb claims on food packaging. However, the recently passed frontal labeling law could impair certain food companies that market high-fat products in the Argentinian market.