The paleo diet, inspired by the eating habits of our hunter-gatherer ancestors, has gained popularity in recent years as a natural and effective way to lose weight. According to one study, by the State University of New York (SUNY) somewhere between 1 and 3 million people in the US follow the paleo diet at…
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We take an in-depth look at the specific, emerging consumer values that are driving the continued and sustained popularity of the keto diet. This analysis will help businesses within the consumer packaged goods (CPG) industry, specifically within the health food and low carb sectors, better position their brands to align with the emerging consumer values driving the growth and popularity of Keto.
