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Hu Kitchen

Before industry, food was minimally processed and nourishing. Demand ingredients with that same pre-industrial standard. Humans evolved to eat whole foods that exist in nature, not ingredients made in labs.

If you don’t recognize an ingredient, there’s a good chance your body won’t either. Hu (as in HUman) Chocolate is a cult-favorite vegan chocolate line free from dairy, palm oil, emulsifiers, soy lecithin, gluten, refined sugar, cane sugar and sugar alcohols. Like all Hu products, Hu Chocolate is proudly Vegan, Paleo, Gluten-Free, Non-GMO, and Kosher.

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About the Brand

When we first realized we needed to “Get Back to Human,” we were in the same place a lot of people are today. We tried to live a “healthy” lifestyle — avoided junk food, exercised, read some labels — but we knew we could feel and perform better. Inspired by Jordan’s extensive health and wellness readings and self-experiments and Jason’s successful battles with auto-immune disease, co-founders Jordan Brown, Jason Karp, and Jessica Karp wanted change.

Jordan hung up his corporate suit and immersed himself in all things nutrition and food. The trio experimented and researched the gut-brain connection, the causes of systemic inflammation, and the impact of certain foods and additives on our health, immunity, and performance. When all was said and done, the answer was pretty clear: replacing weird, industrial ingredients with simple, healthier ones was the key to thriving, not just surviving. Motivated by their health and wellness learnings, they set out to create a food brand that brought to life their newfound passion and human-centric philosophy.


How can I find out more information about a product?
  • You can look to individual product sales pages to find information on a specific product, including nutrition facts, allergy statements, and ingredients lists. If you can’t find the information that you are looking for, reach out to us at We’ll give you all the inside info.
Can I find HU Chocolate in stores?
  • Of course! Find Hu in stores near you by heading to our store locator page and entering your zip code:
Are your products fair-trade?
  • Hu Chocolate uses USDA-Certified Organic cocoa butter and USDA-Certified Organic cacao. With regard to Fair Trade, Hu Chocolate uses certified Fair Trade cocoa butter and has historically used certified Fair Trade cacao. Beginning in March of 2019, Hu switched its organic cacao source to a new and emerging fair trade region – this co-op is “transitional Fair Trade” and will be certified Fair Trade in 2020. Hu is excited and proud to support emerging Fair Trade regions!
Are all of your products vegan?
  • All of our chocolate products (including Hu chocolate bars and Hunks) are vegan.
What makes your chocolate "clean"?
  • Hu chocolate is clean because it has NO Dairy, NO GMOs, NO Emulsifiers, NO Soy Lecithin, NO Gluten, NO Refined Sugar, NO Cane Sugar, and NO Sugar Alcohol.
Are all of your products organic?
  • Yes! All of our chocolate products (including Hu chocolate bars and Hunks) use organic house ground cacao. Coffee for Humans and Decaf Coffee for Humans use organic shade-grown 100% Arabica beans and is Certified Organic by Oregon Tilth.