"We couldn't find a chocolate that met our standards. So we made our own."
- Jordan, Jessica, & Jason, Co-Founders
Behind the Brand
When we first realized we needed to “Get Back to Human,” we were in the same place a lot of people are today. We tried to live a “healthy” lifestyle — avoided junk food, exercised, read some labels — but we knew we could feel and perform better. Inspired by Jordan’s extensive health and wellness readings and self-experiments and Jason’s successful battles with auto-immune disease, co-founders Jordan Brown, Jason Karp, and Jessica Karp wanted change. Jordan hung up his corporate suit and immersed himself in all things nutrition and food. The trio experimented and researched the gut-brain connection, the causes of systemic inflammation, and the impact of certain foods and additives on our health, immunity, and performance. When all was said and done, the answer was pretty clear: replacing weird, industrial ingredients with simple, healthier ones was the key to thriving, not just surviving. Motivated by their health and wellness learnings, they set out to create a food brand that brought to life their newfound passion and human-centric philosophy.
What We Believe In
We started with asking questions about our food, which lead us down a crazy rabbit hole of health and wellness discovery. We decided to cut through the clutter and focus on 6 simple things to get back to human:
Our Missions
The words "healthy" and "natural" used to mean something before the food industry hijacked them.
We are taking them back.