
Charles Coristine, CEO/Founder
LesserEvil: Greater Food, Greater Good
LesserEvil was founded in 2005 with the goal of making iconic American snacks better for you. The first products included potato puffs (instead of chips) and indulgent kettle corn that was still low-carb.
In 2011, the current owners took the reigns to discover what LesserEvil meant to them. Their new vision was to provide the community with snacks that were not only lower in fats and calories, but also made with real, quality ingredients.
In 2012, the LesserEvil factory was born. By opening our own manufacturing facility, we were not only able to source better ingredients, but also to control the integrity of our products while providing local factory jobs.
By seeing the company as a large extended family, we felt very strongly about providing an integrated message about the potential and discovery of LesserEvil.
It took years to fine-tune our approach and in doing so we became a much better company and people, too. There isn’t a single product that we produce that we don’t think has the best possible ingredients.
Our mantra around food is that we would not put anything in our foods that we wouldn’t feed our own children.
We’re trying to make our world less evil by creating deeper connections with people, the planet and real, organic food.
So there you have our recipe for life: clean ingredients for what we hope is a down-and-dirty- smash-em-up beautiful life.