Let’s be honest, you’re too busy crushing life to worry about weird, hidden junk in your food.
After years of fueling my athlete, actor, and executive clients with this proprietary blend of beneficial fats and performance enhancing ingredients, I created Phat Fudge so I could share my masterpiece with the whole world. Phat Fudge is everything you need (and nothing that you don’t) to level-up your day.
In April of 2014 in Venice, California I shared the original #unicornfuel version on PaleoChef.com and then it hit me, why not make this into something people can always enjoy? The first batch of Phat Fudge came out and after becoming a sensation on Instagram, my fans convinced me to make my product into portable squeeze packets. After my first test run and selling out in only an hour, and then selling out week after week in less than one second… I knew I was onto something big.
Finally I made the big step forward and go into the world of CPG manufacturing. After a tiring 30+ calls I finally landed the gig with a co-packer who was willing to work with a new business. I decided to do a presale in order to meet the co-packer’s 25,000 packed minimum. After getting the minimum, our packets were finally here! But now, I had to find a new co-packer to produce our next run of 50,000 packets. Finally after trial and error, I found my match made in heaven allowing me to grow the company from it’s humble beginnings into a brand that has made its way into over 30 retail locations and online sales are growing month after month all thanks to you!
In the future, Phat Fudge hopes for sexier marketing, more retail locations, solidifying international distributors, and producing coffee/honey free and vegan versions. Don’t worry, I have MANY other versions in mind but As Bob says, BABY STEPS.