We didn’t invent healthy beef jerky. We reinvented it.

Our jerky is made in small batches but you’ll eat it in big handfuls. Each impossibly tender bite is packed with flavor, smoked to perfection and leaves you craving more. Whether you’re a jerky lover or just jerky-curious, PREVAIL is made for health conscious snackers of all kinds. Because when it comes to jerky, our philosophy is simple: “Never settle. Always PREVAIL.”

We’re mindful of every step of our (unprocessed) process.

Our special recipe includes unique ingredients like matcha and cardamom to make this unlike any jerky you’ve ever tried. From our grass-fed & finished beef to our authentic cherry wood smoke, every detail matters. But what we don’t put into it is just as important—cows might fly before we add soy, cane sugar or any extra junk.


Certified Products:

PREVAIL Jerky Original Flavor

Original got an upgrade. You’ve never tried Original Jerky like this. Cardamom? Matcha? Our nontraditional and now not-so-secret recipe is sure to become your next crave-worthy addiction. Just tear open the bag, you’ll believe it when you smell it.

PREVAIL Jerky Spicy Flavor

You can almost hear the sizzle. This savory snack has a kick that keeps on kicking. The trick? Morita Chile Peppers from Mexico. They’re bold and smoky, yet fruitier than your average pepper—so the heat may take you by surprise. A very pleasant surprise.

PREVAIL Jerky Lemongrass Flavor

When life gives you Lemongrass… Add Sichuan peppercorns. These two complement each other like yin and yang, to create a flavor fusion never before tasted by the jerky world. A sweet and tangy zest followed by a subtle tingling sensation that keeps you wanting more. Now stop reading and dig in.

PREVAIL Jerky Umami Flavor

It’s sweet, it’s savory, it’s…. Umami. We use coconut aminos made from aged coconut sap to create this uniquely alluring flavor. You can count on this healthy snack to hit the spot every time, any time. Umami Jerky for breakfast? We won’t judge.


Our Story

The story behind my jerky began in 2004 when my wife was diagnosed with celiac disease. Her diagnosis forever changed how our family ate, shopped, and lived (for the better).

Up until the last few years, it proved very difficult to find clean, healthy snacks where we didn’t have to compromise on flavor. Jerky, a family favorite, was no exception. It was impossible to find a product without soy, cane sugar, or other preservatives that we were trying to avoid. Did you know most jerky brands don’t even use real smoke? Needless to say, when label watching for allergy concerns, we were coming up short—and hungry. So, I decided to make my own.

Since then, I’ve been passionately dedicated to making a product that is truly Paleo, but more importantly, that tastes delicious. There are plenty of healthy jerky brands out there, but they all tasted “healthy”. I truly believe it’s our unparalleled taste and texture that set us apart. I’m confident that when people say they don’t like jerky, they’ve just never tried it like mine.

I have received extremely favorable feedback from friends and family that I‘ve shared my jerky with, and now I’m excited to share it with you. So from my family to yours...enjoy.

- Glen, Founder & CEO

Our Mission

Our mission is simple: To create a snack that’s as pure as it is tasty.

We are committed to making clean eating on-the-go as accessible and delicious as possible. That’s why we craft our jerky with you in mind— the health-conscious snacker. Each batch of PREVAIL is made with only the best cuts of meat, allergy-friendly ingredients, and a serious love for jerky. So no matter where you are, a dose of flavor and protein is never out of reach.

Our Values


For us, PREVAIL means never compromising. It means never sacrificing taste for convenience. It means taking great pride in crafting a product that’s bold but clean, healthy but never boring. We’re proving that healthy snacks can be satisfying too—one mouth-watering bite after the next. Because when it comes to jerky our philosophy is simple: "Never settle. Always PREVAIL."

Allergy friendly

Soy whaaat? We are 100% soy free. Because we know how hard it is to find healthy, delicious snacks—let alone ones that are allergy friendly. We take food allergies seriously. That’s why we went a step further and became a certified member of the Gluten Free Food Program (Formerly The National Celiac Foundation) . We want you to go out of our way to make sure you have peace of mind with every bite.

Clean Ingredients

Jerky was pretty much the first snack ever created over 600 years ago. Six centuries later, and our ingredient list looks pretty similar. It’s not because we’re lazy but because we believe in jerky the way it was supposed to be made: clean ingredients, no additives, made with authentic smoke. And where we get our ingredients from is just as important to us. Our organic spices come from all over the world, our beef comes from family-owned farms in New Zealand, and our jerky is made proudly (with love) in Chicago.

Unparalleled Flavor

We don’t believe in smoke and mirrors, but we do believe in cherry wood smoke. That’s where most of the flavor comes from. All smoke aside, we use lots of other unique ingredients like matcha and lemongrass sichuan to make this unlike any jerky you’ve ever tried. Our *secret* blend of spices also happens to make the meat extremely tender. No more jaw-breaking jerky.

Small Batches

Our jerky is made in small batches but you’ll eat it in big handfuls. Because we know good things in life take time. Good jerky included. We’re not in a rush, but we know when eating this you might be. So snack easy knowing this snack was cooked sloooowly but surely, without any additives.

Prevailing Influence

We care about making a positive impact on our planet. So we’re starting by working in our local Chicago community to help create a better understanding of where our food comes from. We volunteer in a community garden in hopes to advocate for clean ingredients, real food and overall wellness. We’re doing our part to make our world a little healthier, one community at a time.

Original Beef Jerky - Prevail Jerky - Certified Paleo, KETO Certified by the Paleo Foundation Original Beef Jerky back panel - Prevail Jerky - Certified Paleo, KETO Certified by the Paleo Foundation Ingredients: 100% Grass-Fed and Grass-Finished Beef, Water, Organic Coconut Sugar, Sea Salt, Organic Garlic, Organic Matcha Tea, Organic Ginger, Organic Cardamom. Contains Coconut.
Spicy Beef Jerky - Prevail Jerky - Certified Paleo, KETO Certified by the Paleo Foundation Spicy Beef Jerky back panel - Prevail Jerky - Certified Paleo, KETO Certified by the Paleo Foundation Ingredients: 100% Grass-Fed and Grass-Finished Beef, Water, Organic Coconut Sugar, Smoked Morita Peppers, Sea Salt, Organic Garlic, Organic Matcha Tea, Organic Ginger, Organic Cardamom. Contains Coconut.
Lemongrass Flavor back panel - Prevail Jerky - Certified Paleo, KETO Certified - Paleo Foundation Ingredients: 100% Grass-Fed and Grass-Finished Beef, Water, Organic Coconut Sugar, Organic Coconut Aminos (organic coconut sap, sea salt), Organic Coconut Vinegar, Sea Salt, Organic Garlic, Sichuan Peppercorn, Organic Matcha Tea, Organic Lemongrass Oil. Contains Coconut.
Umami Flavor - Prevail Jerky - Certified Paleo, KETO Certified by the Paleo Foundation Umami Flavor back panel - Prevail Jerky - Certified Paleo, KETO Certified by the Paleo Foundation Ingredients: 100% Grass-Fed and Grass-Finished Beef, Water, Organic Orange Juice, Organic Coconut Sugar, Organic Coconut Aminos (organic coconut sap, sea salt), Organic Coconut Vinegar, Sea Salt, Organic Sesame Oil, Organic Garlic, Organic Matcha Tea, Organic Ginger, Organic Red Pepper Flakes. Contains Coconut and Sesame.

Feeling Jerky curious? Let’s chat. We can start with jerky and go from there.

Have any more questions? Feel free to email me personally at

Is your product gluten free?

Answer: Funny you ask...our jerky is certified gluten-free with The Gluten-Free Manufacturing Program (GFMP), endorsed by the National Celiac Association.

Does your product contain soy?

Answer: Soy whaaaat? Our jerky is completely soy free. We use organic coconut aminos, a popular Paleo soy sauce substitute to give our Umami and Lemongrass Sichuan their amazing unique flavor.

Where is your product made?

Answer: All of our jerky is made locally in the Heartland of America.

Is your product Organic?

Answer: All of our marinades are 100% Organic, and blended with 100% Grass-Fed, Grass-Finished non GMO beef. Next question.

Does the jerky need to be refrigerated?

Answer: Since there are no artificial preservatives it is best to refrigerate our product if you don’t eat it in one sitting...but we won’t judge if you do.

What preserves the jerky if it doesn't have preservatives?

Answer: Natural sugars and salts help cure the meat, we then smoke it with Cherry Wood to naturally preserve it. (The natural smoke also happens to add tons of flavor.)

What does Grass-Fed, Grass-Finished mean?

Answer: Most meat is “Grass-Fed” but it’s “Grass-Fed, Grass-Finished” meat that’s special. Grass-Finished refers to what cattle are fed in the last period of their lives. Most cattle are fed grain toward the end to help them put on weight. However, when they are grass finished, they are kept on the pasture, which results in higher quality (and tastier) meat.

Where does your meat come from?

Answer: Since all of our beef is Grass-Fed and Finished, we have to source it from an environment where the grass is healthy and nutrient-rich year-round. This led us all the way to the milder climates of New Zealand where nutrient-rich grasses like alfalfa, clover, Flinders grass, Mitchell grass and rye grass grow all year. We source all of our meat from family farms in New Zealand, that pride themselves on being naturally pastured raised.

Does your meat have added Hormones or Antibiotics?

Answer: Since our cattle is from New Zealand where the climate is ideal all year round, cattle are raised in great conditions. They are healthy, happy, and therefore don’t require any antibiotics or hormones. Fun fact: Did you know GMOs were banned in New Zealand?

What is the Gluten Free Food program?

Answer: We are a proud certified Gluten-Free member of Gluten-Free Manufacturing program (GFMP), recognized by The National Celiac Association. They are a 501(c) 3 non-profit organization dedicated to educating and advocating for individuals with celiac disease and non-celiac gluten sensitivities, throughout the nation. They also engage in other activities related to educating the public about celiac disease/non-celiac gluten sensitivities and improving the quality of life of those diagnosed with the disease.

What is Keto Certified?

Answer: We are proudly Keto Certified. What does that mean? Snack products must not contain more than 6g net/effective carbohydrates per serving which is permissible for use of the Keto Certified label.

Are you Cane Sugar free?

Answer: Yes! We use coconut sugar to add just the right amount of sweet to our products. Coconut Sugar rates a 35 on the low-glycemic index vs cane sugar which rates 65 on the same scale.

What is Paleo Certified?

Answer: Certified Paleo is the Paleo Foundation’s most popular and highest level certification for Paleo-compliant products. Certified Paleo products are products that contain Paleo ingredients and are grain free, dairy free, cane sugar free, soy free, additive free, and no flavor enhancers.

Share the love. And the jerky.

We’re dedicated to getting our jerky in the hands of people who follow a specific diet or who are just in search of a delicious healthy snack. That’s where you come in. We want to partner with you to help us spread the word, and let people know their search for the perfect paleo protein snack is over. Because who doesn’t love a good recommendation from a trusted friend? Our affiliate program is designed to reward you for giving your followers and honest (and tasty) recommendation on our jerky. Just take one bite and it’ll be hard to keep your mouth shut.

Click here to register for our affiliate program.

About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.



100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 

Certified Paleo logo Certified Paleo:

Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 



Keto Certified LogoKeto Certified: 

The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.