Our Vision, Mission, and Goal

OUR VISION

We believe in a world where food labels mean what they say, and where access to healthier food options are available in every corner of the world.  It is this vision that guides us in everything we think, say, and do in our organization. 

paleo foundation team information

OUR VISION

We believe in a world where food labels mean what they say, and where access to healthier food options are available in every corner of the world.  It is this vision that guides us in everything we think, say, and do in our organization. 

paleo foundation team information
mission

OUR MISSION

The Paleo Foundation is on a mission to help ensure consumers that foods are what they say they are, make it easier to find compliant foods, and help people get through their journey back to health without feeling deprived. 

Our Mission is intimately tied to our story.

mission

OUR MISSION

The Paleo Foundation is on a mission to help ensure consumers that foods are what they say they are, make it easier to find compliant foods, and help people get through their journey back to health without feeling deprived. 

Our Mission is intimately tied to our story.

OUR GOAL

Our goal is to help trustworthy brands that deserve to stand out— stand out.   We do so by selectively certifying companies who consistently display qualities of transparency, quality, and who have adhered to a strict set of standards.   Companies who are what they say they are.

OUR VALUES

 We value diversity
We value different lifestyles
We value the different goals

We don’t believe in a ‘One-Size-Fits-All’ approach. We simply believe in food being what it says it is, and we believe in promoting those who are what they say they are. 

OUR ETHOS

We don’t engage in fear-mongering
We don’t proselytize.
We don’t judge.

We don’t believe in engaging in these behaviors because we don’t know what’s best for everyone… just like the “Time-Traveling Nutritionist.”

OUR CULTURE

Even though we are all different in our individual lifestyle approaches here at the Paleo Foundation, we are all connected by these core values that shape and define our ethos as a company. 

And we think this is part of what makes our organization great.

IN OUR OWN WORDS

“Our goal isn’t to help you make it through your one-month, all-or-nothing crash-course diet.  Our goal is to show you clean, trustworthy foods that fit into your healthy and sustainable lifestyle throughout the year, for any occasion, for a lifetime.

Which is why here at the Paleo Foundation we believe in things like chocolate and alcohol— like we believe in your ability to make good choices for yourself.   That’s why we’re doing our part to help you find alternatives that you can feel good about.  Best of all, we don’t judge.  If you want a slice of cake and ice cream, you should have options, not a guilt trip.”

With love,

wedding cake
wedding cake