OUR GOAL
Our goal is to help trustworthy brands that deserve to stand out— stand out. We do so by selectively certifying companies who consistently display qualities of transparency, quality, and who have adhered to a strict set of standards. Companies who are what they say they are.
OUR VALUES
We value diversity
We value different lifestyles
We value the different goals
We don’t believe in a ‘One-Size-Fits-All’ approach. We simply believe in food being what it says it is, and we believe in promoting those who are what they say they are.
OUR ETHOS
We don’t engage in fear-mongering
We don’t proselytize.
We don’t judge.
We don’t believe in engaging in these behaviors because we don’t know what’s best for everyone… just like the “Time-Traveling Nutritionist.”
OUR CULTURE
Even though we are all different in our individual lifestyle approaches here at the Paleo Foundation, we are all connected by these core values that shape and define our ethos as a company.
And we think this is part of what makes our organization great.
IN OUR OWN WORDS
“Our goal isn’t to help you make it through your one-month, all-or-nothing crash-course diet. Our goal is to show you clean, trustworthy foods that fit into your healthy and sustainable lifestyle throughout the year, for any occasion, for a lifetime.
Which is why here at the Paleo Foundation we believe in things like chocolate and alcohol— like we believe in your ability to make good choices for yourself. That’s why we’re doing our part to help you find alternatives that you can feel good about. Best of all, we don’t judge. If you want a slice of cake and ice cream, you should have options, not a guilt trip.”
With love,
