Chosen Foods

Chosen Foods was founded by a well traveled Naturopathic Doctor who discovered the powerful effect traditional foods were having in their native cultures. He was inspired to share these ancient superfoods with the rest of the world – and so our journey began.

His vision centered around the idea that food should nourish and sustain our bodies, our lives and our communities.

A few years, some big changes and several products later, our integrity and core values remain the same. The mission of Chosen Foods is to support true nourishment through the rediscovery and accessibility of real food.

At a time when food is often fast and convenient, we encourage people to slow down. We want to inspire folks to get in the kitchen and put real food back on the table. We believe the act of cooking and the time spent around the dinner table should be savored.

Chosen Foods Products include:

Certified Paleo & KETO Certified:

100% Pure Avocado Oil

Grown slowly on non-GMO farms in central Mexico, our hass avocados are nourished with fresh water, sunshine and a whole lotta love. Once ripened, they are hand-harvested, pressed and naturally refined, resulting in a product that’s as beautiful as it is versatile. We aimed to create a cooking oil that is naturally delicious, healthy and shelf-stable without the addition of unnecessary chemicals… and that’s exactly what we’ve done.

Chosen Foods Avocado Oil is only ever made with 100% pure hass avocados – nothing else. Drizzle over salads, meats and vegetables and you’re sure to taste the difference. You’ll also be amazed to know that our avocado oil has a smoke point of 500 F (crazy, right?), making it safe to stir-fry, bake or broil. Never again worry about your cooking oil breaking down and imparting a foul odor. This one can really take the heat!

There’s more. By making the swap to a healthier, better tasting product, you’re supporting a positive, eco-friendly movement. Each and every product we sell is backed by our non-GMO commitment, and promotes the creation and maintenance of certified Non-GMO land.

Avocado Oil Spray

We aimed to create a sprayable cooking oil that is naturally delicious, healthy, and shelf-stable without additives or propellants… and that’s exactly what we’ve done.

Coconut Oil Spray

Coconut oil has been used for centuries for everything from cooking to skin care. We think it’s time this special oil got a new look. That’s why created our expeller-pressed Coconut Oil Spray. Using only air pressure, we’ve eliminated the need for propellants commonly found in other products.

For the first time, quickly and evenly add coconut oil to your food in a natural way. It also makes an excellent addition to your beauty routine as a skin moisturizer, hair mask, or gentle makeup remover.

Coconut Oil Mayo

Avocados might be our main squeeze, but we have a thing on the side with coconut oil. When it’s whipped together with cage-free organic eggs, sugar and vinegar, the result is a deliciously creamy mayo that’s irresistible.

KETO Certified:

Organic Chosen Blend Oil Spray

This unique spray bottle delivers a simple, affordable, everyday cooking oil, without sacrificing health. Quickly and easily add avocado oil to your recipes in a natural way, whether you’re baking, stir-frying, or sautéing. You’ll enjoy the light, non-greasy texture and very mild flavor no matter how you use it.

Certified Paleo:

Avocado Oil Mayo - Traditional

Concoct your favorite recipes without sacrificing anything. Our avocado oil mayo is creamy, delicious, and dare we say bold?

Avocado Oil Mayo - Harissa

Our Harissa Mayo is made with roasted red peppers and spices to add just the right amount of Mediterranean flair to your favorite recipes.

Avocado Oil Mayo - Black Garlic

Slow roasted for weeks, black garlic adds an earthy, robust flavor and a gourmet twist to your favorite recipes.

Avocado Oil Mayo - Wasabi

Made with real wasabi, our Avocado Oil Wasabi Mayo adds just the right bite of horseradish to your favorite recipes.

Carsten Hagen, Founder

Mr. Hagen has over 35 years of experience in business management and international marketing throughout Europe, North and Latin America. He holds a technical degree from his native country of Norway, and has had extensive marketing and management training in Canada and Europe. Hagen was based for 10 years in Mexico City, as a Marketing Manager for a major international equipment firm and as Founder and President of a European-Mexican joint venture in the food processing and fishing industry. As president of a publicly traded company he raised over $7MM and built the largest and most advanced land based salmon farm in North America. He developed and marketed a line of value added seafood products for the North American Market. Hagen holds a diploma in Naturopathic medicine. He developed a branded line of nutraceuticals to the professional health industry in Canada. Hagen has in-depth knowledge of Mexico, where he has worked and maintained a residence over the past 20 years.

Sioma Waisburd, Board of Directors

Sioma is a Wellness Entrepreneur and experienced in product development and marketing, after more than 13 years working in the CPG Industry. He is passionate about well being and convinced nature is our best ally, determined that pleasing our sense of taste does not have to be instead of pleasing our sense of health.

He is the founder and CEO of Whole e Nature, an innovative functional beverage company based in La Jolla, CA with products such as Wonder Fuel, a first of its kind organic and vegan superdrink based on Coconut MCT Oil currently distributed all over the US.

He is also Co-Founder and Board Member of Chosen Foods, a world leader in developing and marketing super-food based novel products such as oils, condiments and snacks using highly nutritional and ancient ingredients such as Chia, Quinoa and Avocado oil.

Prior to that he was responsible for International Sales and Marketing at EVSA, a Mexican family company that manufactured and owned brands such as the Shampoo Vanart and Pomada de la Campana, two of the most iconic CPG brands in Mexico with over 100 years in the market that were acquired from Pfizer in 2004.

Sioma holds a BA in International Relations and BBA in Business Administration from the University of San Diego and an MBA from Babson College. He is also a Certified Somatic Coach from the Strozzi Institute.

George R Todd, President

Mr. Todd comes to Chosen Foods with more than 25 years of experience in building successful entrepreneurial companies. As a consultant his focus was on strategic financial and business development, as well as early stage funding and executive planning. After developing multiple product patents in the reinforced plastics industry Mr. Todd built a national distribution channel for the products in the industrial building materials market. Later his focus shifted to financial planning for emerging tech companies in the Pacific Northwest, and it was during this time that he met Carsten Hagen in Vancouver B.C. As a health conscience consumer Todd understood the value of what Mr. Hagen was building with Chosen Foods Corporation and the two joined forces in 2010 with the focus of starting Chosen Foods distribution in the U.S. As President of Chosen Foods Inc. Mr. Todd is in charge of managing US operations while Mr. Hagen is the group’s CEO. Mr. Todd graduated from Seattle Pacific University.

Our Avocado Oil

Did you know that every bottle of Chosen Foods Avocado Oil is meticulously tested for quality before reaching your home? Our industry leading oil verification test measures the fatty acid profile and nutrient density to ensure your avocado oil is pure and fresh.

Every Chosen Foods avocado starts out as small sprout, planted in pristine groves in Michoacán Mexico.

Avocados grown in the perfect climate and elevation of Central Mexico are naturally irrigated by rainfall, saving thousands of gallons of water every year compared to avocados grown in California.

After the avocados are grown, they are sorted and cleaned. The seed and skin of the avocados are then separated from the pulp and expeller pressed to create a highly aromatic and flavorful virgin avocado oil.

To preserve shelf life and create a mild flavor, the virgin oil is then naturally refined to remove chlorophyll, waxes, and sediments. Chosen Foods’ unique, gentle refinement system preserves the Vitamin E and antioxidant Beta-sitosterol of virgin avocado oil while creating a mild flavor well suited for everyday cooking.

Want to speak with customer service? Send us an email here or drop us a line and we’d be happy to answer any questions!

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Organic Chosen Blend Oil Spray - Chosen Foods - KETO Certified - Paleo FoundationIngredients: Organic High Oleic Safflower Oil, Avocado Oil, Coconut Oil
Coconut Oil Spray - Chosen Foods - Certified Paleo, KETO Certified - Paleo FoundationIngredients: Expeller Pressed Liquid Coconut Oil
100% Pure Avocado Oil - Chosen Foods - Certified Paleo, KETO Certified - Paleo FoundationIngredients: Avocado Oil
Avocado Oil Mayo Harissa - Chosen Foods - Certified Paleo - Paleo FoundationIngredients: Avocado Oil, Egg Yolks, Water, Organic Whole Eggs, Organic Distilled White Vinegar, Chili Pepper (Chili Pepper, Vinegar), Red Bell Pepper, Organic Honey, Salt, Organic Red Pepper, Organic Cumin, Organic Coriander, Garlic Puree, Organic Caraway, Organic Rosemary Extract, Mustard Oil.
Coconut Oil Mayo - Chosen Foods - Certified Paleo - Paleo FoundationIngredients: Coconut Oil, Organic Egg Yolks, Water, Organic Sugar, Organic Distilled Vinegar, Less than 1% Mustard, Citric Acid, Rosemary Extract.
Avocado Oil Wasabi Mayo - Chosen Foods - Certified Paleo - Paleo FoundationIngredients: Avocado Oil, Egg Yolks, Filtered Water, Organic Whole Eggs, Organic Horseradish (Organic Apple Cider Vinegar, Organic Horseradish Roots, Water, Salt), Organic Distilled White Vinegar, Organic Distilled Apple Cider, Salt, Horseradish Mustard Powder Blend, Spinach Powder (For Color), Mustard Oil, Dried Wasabi, Organic Rosemary Extract.
Avocado Oil Mayo Traditional - Chosen Foods - Certified Paleo - Paleo FoundationIngredients: Avocado Oil, Egg Yolks, Filtered Water, Organic Whole Eggs, Organic Distilled White Vinegar, Organic Honey, Organic Mustard (Organic Mustard Seed, Distilled Organic Vinegar, Organic Spices), Salt, Organic Rosemary Extract.
Avocado Oil Mayo Black Garlic - Chosen Foods - Certified Paleo - Paleo FoundationIngredients: Avocado Oil, Black Garlic, Puree, Egg Yolks, Water, Organic Whole Eggs, Organic Distilled White Vinegar, Salt, Organic Mustard (Distilled Organic Vinegar, Water, Organic Mustard Seed, Salt, Organic Spices), Organic Rosemary Extract.

Baked Kale Chips

Raspberry Balsamic Vinaigrette

spicy citrus wasabi guacamole - Chosen Foods - Certified Paleo, KETO Certified - Paleo Foundation

Citrus Wasabi Guacamole

Pumpkin Spice Deviled Eggs with Avocado Oil Mayo - Chosen Foods - Certified Paleo - Paleo Foundation

Pumpkin Spice Deviled Eggs

Does refining the avocado oil remove nutrients?

Answer: Purity and quality are paramount to everything that we do. Through our all natural refinement process, we can protect many of the nutrients while allowing for a higher smoke point, a milder flavor, and an excellent versatile culinary oil. Unfortunately, many companies that produce avocado oils in the U.S. use chemicals in their process and therefore strip the oil of nutrients and sterols that are important to the benefits of avocado oil. Our low heat purification uses a steam method that protects the nutrients while removing the rest of the impurities including naturally occurring waxes, free fatty acids, and the prominent avocado flavor.

Do you use any harmful chemicals in your refining process?

Answer: We do not use any harmful chemicals in our natural refining process. We use diatomaceous earth to filter out the naturally occurring waxes and gums that you find in unrefined avocado oil. We also use a low heat steam vaporization at a safe temperature that never exceeds 350*F, which removes the rest of the impurities left in the oil.

Does the refining process remove nutrients as well as impurities?

Answer: The steam method protects nutrients and results in a beta-sitosterol content that is only 1.4% lower than virgin avocado oil.

What kind of avocados do you use and where do your avocados come from?

Answer: Our avocado oil is made with Hass avocados from both Mexico and Kenya. Our avocados are harvested primarily in Mexico and we have a small processing facility in Kenya. When we use avocados from Kenya, we indicate ‘Kenya’ on the bottle.

What is the actual refining process?

Answer: Our avocados from Mexico and Kenya are first sorted for quality. Some are set aside to ripen while others are designated for virgin avocado oil or natural refining. The avocados reserved for the refining process are cold-pressed and malaxed in a closed mixing chamber. This allows maximum extraction of oil and nutrients, without exposing the oil to air, which accelerates oxidation. We filter the oil and then filter it once again. The initial filtration leaves us with our crude, cold-pressed avocado oil. The crude avocado oil goes through yet another filtering stage using diatomaceous earth. It is 100% natural and filters out waxes, gums and color. The filtered oil undergoes a low heat purification process. It is heated to a maximum of 350 degrees Fahrenheit, which removes the rest of the impurities left in the oil while protecting the nutrients.

Is your avocado oil produced in a facility with peanuts, gluten, or other allergens?

Answer: Our avocado oil has its own production facility which means it never encounters peanuts, tree nuts, wheat, sesame seeds, or other common allergens and is 100% gluten free. We take great care to make sure it is allergen free and that there is never a chance for cross-contamination.

Where do you produce your avocado oil?

Answer: Our avocado oil is produced in our state-of-the-art, 10,000 square foot facility in Michoacan, Mexico. We use the avocado waste as biomass fuel to power our processing plant. By utilizing food waste in a productive way, we have been able to reduce our energy consumption by 7,425 Gigacalories/year – roughly the same amount of energy required to power 1,200 US homes for an entire year!

Where can I find the expiration date on the 100% Avocado Oil?

Answer: Our expiration date is in one of two places, depending on the bottle/lot that you purchased: In green raised letters in a green square underneath the nutrition fact panel. We use ‘CAD’ - the Spanish acronym for expiration date. For example, it will read CAD 031617; which means March 16, 2017. Etched onto the glass under the nutrition fact panel. Hold the bottle up to the light and the etched writing will be visible. It will say “Best by” or “CAD” and the date.

Why isn’t your avocado oil organic?

Answer: We use over 30 million avocados per month and there are not enough certified organic avocados to meet our needs. The good news: Our avocado oil is Verified Non-GMO and Certified Glyphosate Residue Free! Avocados are #1 on the Environmental Working Group’s list of safe non-organic produce known as the "Clean 15". Avocados have a protective skin and are grown high off the ground, making them naturally resistant to insects. Pesticides and herbicides are unnecessary in the growth of avocados. We periodically test our oil to be sure of purity. In order to ship our avocado oil internationally, it must pass stringent tests. For international trade, we test for hundreds of chemicals, herbicides, and pesticides to make sure our oil is clean.

Does avocado oil need to be refrigerated?

Answer: Avocado Oil does not need to be refrigerated. As a rule of thumb, all cooking oils should be stored in a cool, dry place to prevent any oxidation.

Can your avocado oil be used on skin?

Answer: Yes! Avocado oil is packed with vitamins and healthy fats and is a natural way to moisturize and enrich your skin. Check out our blog post with DIY recipes for beauty treatments using our avocado oil:

I’m having issues with the Avocado Oil Spray can. Help!

Answer: There are various ridges on the spray nozzle which correlate with different spray levels, from a single stream to a full spray. Push your index finger firmly on the middle of the spray top. Since our sprays are aerosol and chemical-free, they sometimes require a bit more force. Please e-mail if you continue to have difficulty.

Is your mayo safe for pregnant women?

Answer: Yes! Our Avocado Oil Mayo is made with pasteurized eggs removing any harmful bacteria present with raw eggs.

Does your mayo have any sugar in it?

Answer: Our Avocado Oil Mayo is made with a touch of organic honey. It has less than .5 grams of sugar per serving which is less than the amount required for labeling by the FDA.

Are the chickens who produce the eggs used in the mayo fed GMO feed?

Answer: No. The eggs in our mayonnaise are Certified Humane and they are never given GMO feed. We believe in providing our customers with the safest and healthiest food.

Are the eggs in your mayo organic?

Answer: We use both organic and non-organic eggs in our mayo. All of our eggs come from a farm in Denver called Nest Fresh ( and are always cage-free and certified humane.

Is there any soy (or soy derivatives) in the avocado oil mayo?

Answer: No! Our Avocado Oil Mayo is soy and canola oil free.

How much sodium is in Chosen Foods Avocado Oil Mayo?

Answer: One tablespoon of our Avocado Oil Mayo contains 85mg of sodium (or about 4% of your Daily Value).

Where does the vinegar in Chosen Foods Avocado Mayo come from?

Answer: The vinegar in our Avocado Oil Mayo is derived from beets, not corn.

Is the avocado oil mayo dairy free?

Answer: Yes! Our Avocado Oil Mayo contains eggs but no trace of dairy products.

Does your Avocado Oil Mayo expire?

Answer: Yes. The shelf life of our Avocado Oil Mayo is one year. After opening, it can last in your fridge for up to two months.

Is Chosen Foods Avocado Oil Mayo Gluten-Free?

Answer: Yes, our Avocado Oil Mayo is gluten free.

How much vitamin K is in our avocado oil?

Answer: 0.04 MCG.

Is your coconut oil mayo gluten free?

Answer: Yes! It is gluten free.

Is the coconut oil mayonnaise dairy free?

Answer: Yes! Our Coconut Oil Mayo contains eggs but no trace of dairy products.

Are Chosen Foods products certified Kosher?

Answer: Our products are in fact certified Kosher but they are not certified Kosher for Passover.

About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.



100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 

Certified Paleo logo Certified Paleo:

Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 



Keto Certified LogoKeto Certified: 

The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.