Chosen Foods

Welcome to the sun-drenched utopia of Chosen Foods!

Where our founding families and generations of farmers, spanning Coastal California and Mexico have all united in the culinary celebration of pure avocado.

Since 2011, our mission has been to honor and celebrate the positive connection we have with one another, with delicious food and with the planet. With all of our products, we hope to ignite a passionate culinary lifestyle, centered around high quality, nutritious handcrafted meals, and avocados.

We invite you to join the Chosen family, explore unique flavors with us and delight in the taste of pure, handcrafted sunshine.

The Avocado, celebrated!

 

 

Certified Products:

Cooking Oils

Every bottle of Chosen Foods’ award-winning Avocado Oil is made with sustainably and ethically harvested, Mexico-grown ‘cados—perfect for salads, dressings, or dips. And with a high smoke point, you can saute, bake, or broil without worry.

  • Avocado Oil

Cooking Sprays

Coat veggies, dress salads, and marinate meats in a pinch with Chosen Foods Cooking Sprays. Our avocado sprays are free from chemicals, emulsifiers, and propellants – pure enough to spray directly onto your food.

  • Avocado Oil Spray
  • Garlic Avocado Oil Spray
  • Chipotle Avocado Oil Spray
  • Italian Herb Avocado Oil Spray
  • Lemon Dill Avocado Oil Spray
  • Citrus Pepper Avocado Oil Spray
  • Chili-Lime Ginger Avocado Oil Spray
  • Simply Cinnamon Avocado Oil Spray
  • Warm Gingerbread Avocado Oil Spray
  • Spiced Chai Avocado Oil Spray
  • Pumpkin Spice Avocado Oil Spray
  • Avocado, Coconut, Safflower Oil Spray

Mayos

Made with pure Avocado Oil, cage-free eggs, organic vinegar and just a pinch of salt, our healthy mayos are ready for sandwiches, dips, you name it – all with a non-GMO stamp of approval.

  • Classic Avocado Mayo
  • Classic KETO Mayo
  • Avocado Oil Harissa Mayo
  • Avocado Oil Wasabi Mayo

Simmer Sauces

Transport your taste buds to exotic destinations with Chosen Foods globally-inspired Simmer Sauces. Made with our 100% Pure Avocado Oil, these sauces take the heat and bring the flavor to your at-home cooking.

  • Spanish Romesco Simmer Sauce
  • Guajillo Pasilla Chili Simmer Sauce
  • Muhammara Red Pepper Simmer Sauce

 

Carsten Hagen, Founder

Mr. Hagen has over 35 years of experience in business management and international marketing throughout Europe, North and Latin America. He holds a technical degree from his native country of Norway, and has had extensive marketing and management training in Canada and Europe. Hagen was based for 10 years in Mexico City, as a Marketing Manager for a major international equipment firm and as Founder and President of a European-Mexican joint venture in the food processing and fishing industry.

As president of a publicly-traded company he raised over $7MM and built the largest and most advanced land-based salmon farm in North America. He developed and marketed a line of value-added seafood products for the North American Market. Hagen holds a diploma in Naturopathic medicine. He developed a branded line of nutraceuticals to the professional health industry in Canada. Hagen has in-depth knowledge of Mexico, where he has worked and maintained a residence over the past 20 years.

Sioma Waisburd, Board of Directors

Sioma is a Wellness Entrepreneur and experienced in product development and marketing, after more than 13 years working in the CPG Industry. He is passionate about well being and convinced nature is our best ally, determined that pleasing our sense of taste does not have to be instead of pleasing our sense of health.

He is the founder and CEO of Whole e Nature, an innovative functional beverage company based in La Jolla, CA with products such as Wonder Fuel, a first of its kind organic and vegan superdrink based on Coconut MCT Oil currently distributed all over the US.

He is also Co-Founder and Board Member of Chosen Foods, a world leader in developing and marketing super-food based novel products such as oils, condiments and snacks using highly nutritional and ancient ingredients such as Chia, Quinoa, and Avocado oil.

Prior to that, he was responsible for International Sales and Marketing at EVSA, a Mexican family company that manufactured and owned brands such as the Shampoo Vanart and Pomada de la Campana, two of the most iconic CPG brands in Mexico with over 100 years in the market that were acquired from Pfizer in 2004.

Sioma holds a BA in International Relations and BBA in Business Administration from the University of San Diego and an MBA from Babson College. He is also a Certified Somatic Coach from the Strozzi Institute.

George R Todd, President

Mr. Todd comes to Chosen Foods with more than 25 years of experience in building successful entrepreneurial companies. As a consultant, his focus was on strategic financial and business development, as well as early-stage funding and executive planning. After developing multiple product patents in the reinforced plastics industry Mr. Todd built a national distribution channel for the products in the industrial building materials market. Later his focus shifted to financial planning for emerging tech companies in the Pacific Northwest, and it was during this time that he met Carsten Hagen in Vancouver B.C. As a health-conscious consumer Todd understood the value of what Mr. Hagen was building with Chosen Foods Corporation and the two joined forces in 2010 with the focus of starting Chosen Foods distribution in the U.S. As President of Chosen Foods Inc. Mr. Todd is in charge of managing US operations while Mr. Hagen is the group’s CEO. Mr. Todd graduated from Seattle Pacific University.

100% Avocado Oil - Chosen Foods - Certified Paleo, Keto Certified by the Paleo FoundationIngredients: Avocado Oil
fix/replaceIngredients: Avocado Oil
fix/replaceIngredients: Organic High Oleic Safflower Oil, Organic Avocado Oil, Organic Coconut Oil
Garlic Avocado Oil Spray - Chosen Foods - Certified Paleo, Keto Certified by the Paleo FoundationIngredients: Avocado Oil, Garlic Extract
Chipotle Avocado Oil Spray - Chosen Foods - Certified Paleo, Keto Certified by the Paleo FoundationIngredients: Avocado Oil, Chipotle Extract
fix/replaceIngredients: Avocado Oil, Basil Extract, Parsley Extract, Onion Extract, Garlic Extract, Oregano Extract, Rosemary Extract
Lemon Dill Avocado Oil Spray - Chosen Foods - Certified Paleo, Keto Certified by the Paleo FoundationIngredients: Avocado Oil, Lemon Extract, Dill Weed Extract, Parsley Extract
Citrus Pepper Avocado Oil Spray - Chosen Foods - Certified Paleo, Keto Certified by the Paleo FoundationIngredients: Avocado Oil, Organic Green Mandarin Extract, White Pepper Extract, Coriander Leaf Extract
Chili-Lime Ginger Avocado Oil Spray - Chosen Foods - Certified Paleo, Keto Certified by the Paleo FoundationIngredients: Avocado Oil, Kaffir Lime Extract, Garlic Extract, Onion Extract, Ginger Extract, Chili Extract
Simply Cinnamon Avocado Oil Spray - Chosen Foods - Certified Paleo, Keto Certified by the Paleo FoundationIngredients: Avocado Oil, Cinnamon Extract
Warm Gingerbread Avocado Oil Spray - Chosen Foods - Certified Paleo, Keto Certified by the Paleo FoundationIngredients: Avocado Oil, Ginger Extract, Cinnamon Extract, Clove Extract
Spiced Chai Avocado Oil Spray - Chosen Foods - Certified Paleo, Keto Certified by the Paleo FoundationIngredients: Avocado Oil, Cinnamon Extract, Ginger Extract, Clove Extract, Nutmeg Extract, Allspice Extract
Classic Avocado Mayo - Chosen Foods - Certified Paleo by the Paleo FoundationIngredients: Avocado Oil, Filtered Water, Egg Yolks, Organic Whole Eggs, Organic Distilled White Vinegar, Organic Mustard (Distilled Organic Vinegar, Water, Organic Mustard Seed, Salt, Organic Spices), Salt, Organic Rosemary Extract.
Contains: Egg
fix/replaceIngredients: Refined Coconut Oil (Medium Chain Triglycerides), Egg Yolks, Water, Distilled Vinegar, Salt. Less than 1%: Mustard, Organic Rosemary Extract.
Contains: Egg 
fix/replaceIngredients: Avocado Oil, Egg Yolks, Organic Whole Eggs, Filtered Water, Organic Horseradish (Organic Apple Cider Vinegar, Organic Horseradish Roots, Water, Salt), Organic Distilled White Vinegar, Organic Apple Cider Vinegar, Salt, Horseradish Mustard Powder Blend (Horseradish, Mustard), Spinach Powder (For Color), Mustard Oil, Dried Wasabi, Organic Rosemary Extract.
Contains: Egg 
fix/replaceIngredients: Avocado Oil, Filtered Water, Egg Yolks, Organic Whole Eggs, Organic Distilled White Vinegar, Chili Pepper (Chili Pepper, Vinegar), Red Bell Pepper, Salt, Organic Red Pepper, Organic Cumin, Organic Coriander, Garlic Puree, Organic Caraway, Organic Rosemary Extract, Mustard Oil.
Contains: Egg 
fix/replaceIngredients: Water, Guajillo Pepper, Apple Cider Vinegar, Lime Juice Concentrate, Pasilla Pepper, Onion, Garlic, Carrot, Celery, Tapioca Starch, Sea Salt, Avocado Oil, Cumin, Date Syrup, Black Pepper, Mexican Oregano
fix/replaceIngredients: Tomatoes In Juice, Water, Fire Roasted Red Bell Pepper, Fire Roasted Tomato, Onion, Almond Meal, Avocado Oil, Red Wine Vinegar, Garlic, Sea Salt, Lemon Juice Concentrate, Red Chili Pepper Flakes.
Contains: Almonds 
fix/replaceIngredients: Fire Roasted Red Bell Pepper, Fire Roasted Tomatoes, Water, Lemon Juice Concentrate, Almond Meal, Pomegranate Juice Concentrate, Red Peppers, Tomato Paste, Avocado Oil, Tapioca Starch, Aleppo Pepper, Sea Salt, Cumin Seeds, Allspice.
Contains: Almonds 

Customer Support

Our hours of operation are Monday - Friday, 9am - 5pm PST. Messages received after hours will be replied to as soon as possible.

Phone: 1.619.882.5454
Email: hi@chosenfoods.com

Press Inquiries

Phone: 1.619.808.2546
Email: monica.powers@chosenfoods.com

Corporate Headquarters

1747 Hancock St, Suite A
San Diego, CA 92101

Our Avocados

At Chosen Foods we are all-in on avocados, the powerful superfood found in all of our oils, dressings, mayos, cooking sprays, simmer sauces and guacamole.

Avocados are one of the world’s most nourishing, nutrition-packed foods, thanks to its high level of antioxidants, monounsaturated fats (the healthy kind that boost brain and heart health), and fiber to keep you fuller, more satisfied, and less hangry. Think of it as nature’s most magical fruit. (Did you know it’s a member of the berry family?)

Chosen Foods uses 350 million hand-harvested avocados a year, working closely with our famers in Michoacán, Mexico, where our Hass avocados grow in the optimal climate and elevation. They’re naturally irrigated by rainfall, saving thousands of gallons of water every year compared to California ’cados. And thanks to their thick skin and safe location atop huge trees, they’re safe from any critters, too. Our avocados are never sprayed, and every Chosen Foods product is non-GMO verified. No tinkering with the avocado’s natural genetic makeup—ever.

We’ve created a mild, cook-with-anything flavor that’s wholesome, healthy, and wildly versatile, whether you’re sautéeing, baking, or broiling. And don’t worry about those high temps—our avocado oil touts a smoke point of 500°F! It can elevate the most basic of meals, from a drizzle of our Chipotle Ranch dressing on salads to creating the perfect texture in banana bread or subbing in healthier wasabi mayo in deviled eggs. The possibilities are endless. At Chosen Foods we are creating simple ways of experiencing natural culinary wonder, using avocados are the hero ingredient.

The Avocado, Celebrated

#getpitted

Baked Kale Chips

Raspberry Balsamic Vinaigrette

spicy citrus wasabi guacamole - Chosen Foods - Certified Paleo, KETO Certified - Paleo Foundation

Citrus Wasabi Guacamole

Pumpkin Spice Deviled Eggs with Avocado Oil Mayo - Chosen Foods - Certified Paleo - Paleo Foundation

Pumpkin Spice Deviled Eggs

Does refining the avocado oil remove nutrients?

Answer: Purity and quality are paramount to everything that we do. Through our all natural refinement process, we can protect many of the nutrients while allowing for a higher smoke point, a milder flavor, and an excellent versatile culinary oil. Unfortunately, many companies that produce avocado oils in the U.S. use chemicals in their process and therefore strip the oil of nutrients and sterols that are important to the benefits of avocado oil. Our low heat purification uses a steam method that protects the nutrients while removing the rest of the impurities including naturally occurring waxes, free fatty acids, and the prominent avocado flavor.

Do you use any harmful chemicals in your refining process?

Answer: We do not use any harmful chemicals in our natural refining process. We use diatomaceous earth to filter out the naturally occurring waxes and gums that you find in unrefined avocado oil. We also use a low heat steam vaporization at a safe temperature that never exceeds 350*F, which removes the rest of the impurities left in the oil.

Does the refining process remove nutrients as well as impurities?

Answer: The steam method protects nutrients and results in a beta-sitosterol content that is only 1.4% lower than virgin avocado oil.

What kind of avocados do you use and where do your avocados come from?

Answer: Our avocado oil is made with Hass avocados from both Mexico and Kenya. Our avocados are harvested primarily in Mexico and we have a small processing facility in Kenya. When we use avocados from Kenya, we indicate ‘Kenya’ on the bottle.

What is the actual refining process?

Answer: Our avocados from Mexico and Kenya are first sorted for quality. Some are set aside to ripen while others are designated for virgin avocado oil or natural refining. The avocados reserved for the refining process are cold-pressed and malaxed in a closed mixing chamber. This allows maximum extraction of oil and nutrients, without exposing the oil to air, which accelerates oxidation. We filter the oil and then filter it once again. The initial filtration leaves us with our crude, cold-pressed avocado oil. The crude avocado oil goes through yet another filtering stage using diatomaceous earth. It is 100% natural and filters out waxes, gums and color. The filtered oil undergoes a low heat purification process. It is heated to a maximum of 350 degrees Fahrenheit, which removes the rest of the impurities left in the oil while protecting the nutrients.

Is your avocado oil produced in a facility with peanuts, gluten, or other allergens?

Answer: Our avocado oil has its own production facility which means it never encounters peanuts, tree nuts, wheat, sesame seeds, or other common allergens and is 100% gluten free. We take great care to make sure it is allergen free and that there is never a chance for cross-contamination.

Where do you produce your avocado oil?

Answer: Our avocado oil is produced in our state-of-the-art, 10,000 square foot facility in Michoacan, Mexico. We use the avocado waste as biomass fuel to power our processing plant. By utilizing food waste in a productive way, we have been able to reduce our energy consumption by 7,425 Gigacalories/year – roughly the same amount of energy required to power 1,200 US homes for an entire year!

Where can I find the expiration date on the 100% Avocado Oil?

Answer: Our expiration date is in one of two places, depending on the bottle/lot that you purchased: In green raised letters in a green square underneath the nutrition fact panel. We use ‘CAD’ - the Spanish acronym for expiration date. For example, it will read CAD 031617; which means March 16, 2017. Etched onto the glass under the nutrition fact panel. Hold the bottle up to the light and the etched writing will be visible. It will say “Best by” or “CAD” and the date.

Why isn’t your avocado oil organic?

Answer: We use over 30 million avocados per month and there are not enough certified organic avocados to meet our needs. The good news: Our avocado oil is Verified Non-GMO and Certified Glyphosate Residue Free! Avocados are #1 on the Environmental Working Group’s list of safe non-organic produce known as the "Clean 15". Avocados have a protective skin and are grown high off the ground, making them naturally resistant to insects. Pesticides and herbicides are unnecessary in the growth of avocados. We periodically test our oil to be sure of purity. In order to ship our avocado oil internationally, it must pass stringent tests. For international trade, we test for hundreds of chemicals, herbicides, and pesticides to make sure our oil is clean.

Does avocado oil need to be refrigerated?

Answer: Avocado Oil does not need to be refrigerated. As a rule of thumb, all cooking oils should be stored in a cool, dry place to prevent any oxidation.

Can your avocado oil be used on skin?

Answer: Yes! Avocado oil is packed with vitamins and healthy fats and is a natural way to moisturize and enrich your skin. Check out our blog post with DIY recipes for beauty treatments using our avocado oil: http://central.chosenfoods.com/learn/avocado-oil-is-the-new-craze/

I’m having issues with the Avocado Oil Spray can. Help!

Answer: There are various ridges on the spray nozzle which correlate with different spray levels, from a single stream to a full spray. Push your index finger firmly on the middle of the spray top. Since our sprays are aerosol and chemical-free, they sometimes require a bit more force. Please e-mail hi@chosenfoods.com if you continue to have difficulty.

Is your mayo safe for pregnant women?

Answer: Yes! Our Avocado Oil Mayo is made with pasteurized eggs removing any harmful bacteria present with raw eggs.

Does your mayo have any sugar in it?

Answer: Our Avocado Oil Mayo is made with a touch of organic honey. It has less than .5 grams of sugar per serving which is less than the amount required for labeling by the FDA.

Are the chickens who produce the eggs used in the mayo fed GMO feed?

Answer: No. The eggs in our mayonnaise are Certified Humane and they are never given GMO feed. We believe in providing our customers with the safest and healthiest food.

Are the eggs in your mayo organic?

Answer: We use both organic and non-organic eggs in our mayo. All of our eggs come from a farm in Denver called Nest Fresh (http://www.nestfresh.com/) and are always cage-free and certified humane.

Is there any soy (or soy derivatives) in the avocado oil mayo?

Answer: No! Our Avocado Oil Mayo is soy and canola oil free.

How much sodium is in Chosen Foods Avocado Oil Mayo?

Answer: One tablespoon of our Avocado Oil Mayo contains 85mg of sodium (or about 4% of your Daily Value).

Where does the vinegar in Chosen Foods Avocado Mayo come from?

Answer: The vinegar in our Avocado Oil Mayo is derived from beets, not corn.

Is the avocado oil mayo dairy free?

Answer: Yes! Our Avocado Oil Mayo contains eggs but no trace of dairy products.

Does your Avocado Oil Mayo expire?

Answer: Yes. The shelf life of our Avocado Oil Mayo is one year. After opening, it can last in your fridge for up to two months.

Is Chosen Foods Avocado Oil Mayo Gluten-Free?

Answer: Yes, our Avocado Oil Mayo is gluten free.

How much vitamin K is in our avocado oil?

Answer: 0.04 MCG.

Is your coconut oil mayo gluten free?

Answer: Yes! It is gluten free.

Is the coconut oil mayonnaise dairy free?

Answer: Yes! Our Coconut Oil Mayo contains eggs but no trace of dairy products.

Are Chosen Foods products certified Kosher?

Answer: Our products are in fact certified Kosher but they are not certified Kosher for Passover.

About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.

 


Disclosures:

100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 


Certified Paleo logo Certified Paleo:

Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.

 


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 

 


 

Keto Certified LogoKeto Certified: 

The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.