Sustainable Canned Seafood since 1948
From anchovies to clams, herring to oysters, and salmon to tuna, Crown Prince knows seafood. Perfect for a Paleo lifestyle we offer wild caught, sustainably harvested Non-GMO certified fish and shellfish. Free of artificial colorings, sweeteners, and preservatives and prepared in facilities devoted to fish and shellfish product assures you of pure, packed-at-the-peak of freshness, canned seafood.
Crown Prince was founded by Case Hoffman in 1948 in La Habra, California under the name of Norwegian Fish Importers. Case was a partner in a business producing orange juice under the brand name “Cold Gold”. In charge of sales, he had an employee that wanted to try selling sardines in the United States for a friend back home in Norway. Case decided to give it a try. It wasn’t until after selling the orange juice business in 1947 that Case decided to give selling Norwegian sardines a try on a full-time basis. He was very successful and in 1985 changed the name of the company to its flagship brand name, Crown Prince.
Over the years, Crown Prince has added the Crown Prince Natural and Ocean Prince brands, and opened a division in Mexico selling the Crown Prince Importado brand.
Crown Prince Natural provides quality, sustainable seafood without unnecessary additives or preservatives.