At LÄRABAR, we believe a sound mind, body, and spirit is derived from what you eat and what you eat is most delicious and satisfying when it’s in a whole, natural state.
That’s why we’re passionate about creating convenient snacks made from just a few simple, whole-food ingredients. With 100% real ingredients, you can Raise Ä Bar to what you love! LÄRABAR makes simple snacks you can feel good about eating with many gluten free, dairy free & vegan options to choose from. With our simple blends of fruits, nuts, spices & sometimes chocolate chips, clean eating just got a whole lot easier.
About the Brand
It started out as just a hike, no different than countless others I’ve taken into the beautiful Rocky Mountains of Colorado. Little did I know I was about to come up with a mountain of an idea: combine simple ingredients such as fruits and nuts to create a food product that’s tasty, wholesome, and convenient.
In that instant, in May 2000, LÄRABAR® was born. After scouring the aisles of grocery stores and noting popular flavors of ice cream and cookies, I delved into my own product development. Natural foods, I believed, should be fun and enjoyable as well as good for you. I also assembled a sophisticated manufacturing arm... what amounted to be a Cuisinart™ and a rolling pin. The first batch of bars I produced for retail had to be sealed by hand - all 500 of them! Thank goodness we have machines for that job today. After all, we're producing millions of LÄRABAR bars every year! They are a wholesome indulgence you can feel good about eating.
I heard LÄRABAR was purchased by General Mills?
LÄRABAR was acquired by the Natural and Organic Division of General Mills called Small Planet Foods in June 2008. Cascadian Farm, Muir Glen, and Food Should Taste Good complete the Small Planet Foods division. View a letter from Lara regarding the acquisition: https://s3.amazonaws.com/jo.www.bucket/larabar1/ckeditor_assets/data/11/march-2009.pdf
How as LÄRABAR changed since the acquisition?
LÄRABAR will always be committed to making simple and delicious food. We also value having a meaningful, open, transparent relationship with our consumers. We are very excited to be a part of General Mills and we assure you that LÄRABAR is 100% committed to the core values on which we were founded.
Tell me about your packaging.
All LÄRABAR Original Fruit & Nut Bars wrappers are able to be recycled through our partnership with TerraCycle, and the caddies/display boxes are made of 100% Recycled Paperboard and made using 100% Wind Energy.
What does “Fair Trade” or “Fair Trade Certified” mean?
The cocoa and coffee used in our products is sourced from farmers who are Fair Trade Certified™ by Fair Trade USA. The organization’s mission is to “enable sustainable development and community empowerment by cultivating a more equitable global trade model that benefits farmers, workers, consumers, industry and earth.” For more information, visit Fair Trade USA: http://fairtradeusa.org/
Why aren’t all LÄRABAR flavours available in Canada?
he LÄRABAR options available in Canada represent the most popular selling flavours. There are several factors for offering a reduced number of flavours, one of which is to honour our commitment to meeting the expectations of our reselling partners and their customers. Of course, we are always considering future opportunities to bring new flavours to Canada.
Why are the flavour names different in Canada?
The messaging and claims that we print on our packaging must satisfy both FDA (USA) and Health Canada regulations. Due to minor differences between the two countries, the flavour names are slightly varied, i.e. “Cashew Cookie” in the USA = “Cashew – Noix de Cajou” in Canada.