LÄRABAR

At LÄRABAR, we believe a sound mind, body, and spirit is derived from what you eat and what you eat is most delicious and satisfying when it’s in a whole, natural state. That’s why we’re passionate about creating convenient snacks made from just a few simple, whole-food ingredients.

 

Certified Products:

Cinnamon Roll Bar

Start your morning right. Our Cinnamon Roll contains just 6 ingredients, none of which is butter – and between the sweetness and the spice, you won’t even miss the icing!

 

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Lara Merriken, Founder

The LÄRABAR Story

It started out as just a hike, no different than countless others I've taken into the beautiful Rocky Mountains of Colorado. Little did I know I was about to come up with a mountain of an idea: combine simple ingredients such as fruits and nuts to create a food product that's tasty, wholesome, and convenient.

In that instant, in May 2000, LÄRABAR® was born.

After scouring the aisles of grocery stores and noting popular flavors of ice cream and cookies, I delved into my own product development. Natural foods, I believed, should be fun and enjoyable as well as good for you.

I also assembled a sophisticated manufacturing arm... what amounted to be a Cuisinart™ and a rolling pin. The first batch of bars I produced for retail had to be sealed by hand - all 500 of them! Thank goodness we have machines for that job today. After all, we're producing millions of LÄRABAR bars every year! They are a wholesome indulgence you can feel good about eating.

Cinnamon Roll Bar - LÄRABAR - Certified Paleo by the Paleo Foundation Ingredients: Dates, walnuts, almonds, raisins, cinnamon, sea salt

paleo foundation certified paleo logo

Please don't hesitate to contact us by filling out our form here!

 

I heard LÄRABAR was purchased by General Mills.

Answer: LÄRABAR was acquired by the Natural and Organic Division of General Mills called Small Planet Foods in June 2008. Cascadian Farm, Muir Glen, and Food Should Taste Good complete the Small Planet Foods division. View a letter from Lara regarding the acquisition: https://s3.amazonaws.com/jo.www.bucket/larabar1/ckeditor_assets/data/11/march-2009.pdf

How as LÄRABAR changed since the acquisition?

Answer: LÄRABAR will always be committed to making simple and delicious food. We also value having a meaningful, open, transparent relationship with our consumers. We are very excited to be a part of General Mills and we assure you that LÄRABAR is 100% committed to the core values on which we were founded.

Tell me about your packaging.

Answer: All LÄRABAR Original Fruit & Nut Bars wrappers are able to be recycled through our partnership with TerraCycle, and the caddies/display boxes are made of 100% Recycled Paperboard and made using 100% Wind Energy.

What does "Fair Trade" or "Fair Trade Certified" mean?

Answer: The cocoa and coffee used in our products is sourced from farmers who are Fair Trade Certified™ by Fair Trade USA. The organization's mission is to "enable sustainable development and community empowerment by cultivating a more equitable global trade model that benefits farmers, workers, consumers, industry and earth." For more information, visit Fair Trade USA: http://fairtradeusa.org/

Why aren't all LÄRABAR flavours available in Canada?

Answer: The LÄRABAR options available in Canada represent the most popular selling flavours. There are several factors for offering a reduced number of flavours, one of which is to honour our commitment to meeting the expectations of our reselling partners and their customers. Of course, we are always considering future opportunities to bring new flavours to Canada.

Why are the flavour names different in Canada?

Answer: The messaging and claims that we print on our packaging must satisfy both FDA (USA) and Health Canada regulations. Due to minor differences between the two countries, the flavour names are slightly varied, i.e. “Cashew Cookie” in the USA = “Cashew - Noix de Cajou” in Canada.

About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.

 


Disclosures:

100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 


Certified Paleo logo Certified Paleo:

Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.

 


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 

 


 

Keto Certified LogoKeto Certified: 

The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.