PRE® Brands: 100% Grass Fed and Finished Beef

Beef Done Differently

Always grass-fed, grass-finished and raised with care. No added antibiotics, added hormones, BPA or GMOs. In totally transparent, vacuum-sealed packaging that shows you how flavorful, tender hand-trimmed beef should be.

Whole30 approved, Certified Paleo, and KETO Certified.



Certified Products:

Ribeye 10 oz. Beef Steaks

Also called the Beauty Steak (it looks gorgeous on a plate), the ribeye comes from the front end of the M. longissimus dorsi – two tender muscles that run along the back. Fine grained, full flavored and generously marbled, you can expect robust beef taste from this stunner.

New York Strip 10 oz. Beef Steaks

The NY Strip answers to a few names, like the Kansas City Strip and the Strip Loin. No matter what you call it, this cut is recognizable for the strip of fat running down the side. Savor it or shimmy it off – either way you’ll get a fine, tight grain and a signature bold taste.

Top Sirloin 8 oz. Beef Steaks

The top sirloin is the most tender cut of the sirloin sub primal, located directly behind the loin of beef cattle. With its tender texture and bold, beefy flavor, our sirloin offers incredible versatility – marinate it, sear it, grill it, you name it – this steak is a star player.

Petite Sirloin 5oz. Beef Steafs

The petite sirloin is the cut of the sirloin sub primal, located directly behind the loin of beef cattle. With its tender texture and bold, beefy flavor, our sirloin offers incredible versatility – marinate it, sear it, grill it, you name it – this steak is a star player.

Filet Mignon 5 oz. Beef Steaks

What makes the Pre® Filet Mignon so tender? It lets other muscles do the heavy lifting. French for “dainty filet”, it comes from the lightly-used tenderloin muscle under the back. Known for its fine texture, subtle flavor, and smaller size, this petite powerhouse is a luxurious eating experience.

Chuck Roast 24 oz. Beef Roasts

The chuck roast comes from, drumroll please, the chuck roll in the beef shoulder. Cook it low and slow to bring out its robust taste and fragrant balance of meat and fat. This might also bring more family members to the table, but the chuck can handle it.

92% Lean 1/3lb. Burger Patties

Great burgers start with great tasting beef. That’s how we pack a ton of taste in our 92% lean – and can trim a little fat without losing an ounce of deliciousness. You won’t find shrinkage either, this burger can handle the heat without melting away.

Ground Beef

80% Lean Ground Beef – Our 80% lean ground beef gives you maximum flavor from healthy fats. (Our favorite kind.) Perfect for those following Paleo diets, this crowd favorite adds richness to recipes and is a classic choice for the grill.

85% Lean Ground Beef – Our go-to grind in virtually any recipe, our 85% lean has just the right balance of fat, meat and flavor. Like all our ground beef, it’s made from tender trimmings that meet the same Beef Geek standards as our finest steaks.

92% Lean Ground Beef – Fact: it is possible to trim fat from ground beef without foregoing flavor. Case in point, our 92% lean. We use 100% Pre® beef, so it doesn’t taste like anything is missing. Cook it with confidence in all your favorite ways.

95% Lean Ground Beef – No need for draining or sacrificing when it comes to our 95% lean ground beef. Since it’s made from tasty and tender Pre® beef, it stays full of flavor even though it’s light on fat. You have to taste it to believe it. Makes a great substitute for ground turkey and bison too.

85% Lean 1/3 lb. Burger Patties

The burger is all about the first bite. Not too fine, not too dry, just beefy, burger ecstasy. We grind all our beef three times, so you get this optimum bite. Plus, our 85% lean is juicy enough to induce chin-dripping. Packaged ready to grill in bun-sized 1/3 lb. patties.


Pre Brands
Somewhere along the evolutionary path from spear-toting hunter-gatherer to smoothie-swigging smartphone soldiers we went from a diet featuring whole ingredients to unholy matrimonies of industrialized monstrosities, harvested, mechanically separated, and reassembled into questionable beef-like objects.

What we’re trying to say is, food got weird, man.

As a result, we’ve become weird about food. We’re lactose intolerant, gluten-free, non-GMO, grain-free, buzzword fiends chasing the dietary dragon to get our fix of that pure, unadulterated taste we remember from a time long forgotten. But guess what? The real solution isn’t the next big thing. It was actually the first big thing: Pre-Industrial food. No feedlots, no added hormones, no unnecessary antibiotics, no corn-fed cattle.

Pre® wants to set the taste clock back to the time just before food got so weird, and keep the quality right there. It’s not going to be easy, but doing things the right way rarely is. These things make us different, and we’re okay with that.

We Believe in Food Transparency

So we founded a grass-fed beef brand to deliver just that – offering the best-tasting, highest-quality beef in the world – with absolute transparency from pasture to package to plate.

We Source Ethically From Farmers with Nutrient-rich Pastures

All of our healthy beef is grass-fed and grass-finished from Australia and New Zealand, where nutrient-rich grasses grow year-round for cattle. Plus, they have some of the strictest standards. All our beef is cut, trimmed or ground in Chicago.

We Do Things Differently

As a grass-fed beef brand, we think about beef differently, so we approach beef differently. We believe in respecting your taste, your health and your time. We never add hormones or antibiotics. Absolutely no GMOs. Our packaging is airtight and 100% nitrate and BPA free. We believe organic isn’t a label, it is a lifestyle, and we treat animals with respect.

We're just geeks deeply in love with the little details that go into making food amazing.



Ribeye - PRE Brands - Certified Paleo by the Paleo Foundation paleo foundation certified paleo logo
New York Strip - PRE Brands - Certified Paleo by the Paleo Foundation paleo foundation certified paleo logo
Sirloin - PRE Brands - Certified Paleo by the Paleo Foundation paleo foundation certified paleo logo
Petite Sirloin - PRE Brands - Certified Paleo by the Paleo Foundation paleo foundation certified paleo logo
Filet Mignon - PRE Brands - Certified Paleo by the Paleo Foundation paleo foundation certified paleo logo
Chuck Roast - PRE Brands - Certified Paleo by the Paleo Foundation paleo foundation certified paleo logo
80 Lean Ground Beef - PRE Brands - Certified Paleo by the Paleo Foundation paleo foundation certified paleo logo
85 Lean Ground Beef - PRE Brands - Certified Paleo by the Paleo Foundation paleo foundation certified paleo logo
92 Lean Ground Beef - PRE Brands - Certified Paleo by the Paleo Foundation paleo foundation certified paleo logo
95 Lean Ground Beef - PRE Brands - Certified Paleo by the Paleo Foundation paleo foundation certified paleo logo
85 Lean Third Pound Burger Patties - PRE Brands - Certified Paleo by the Paleo Foundation paleo foundation certified paleo logo
92 Lean Third Pound Burger Patties - PRE Brands - Certified Paleo by the Paleo Foundation paleo foundation certified paleo logo

If you have a burning question, visit our FAQs section – you may find your answer. If you don’t find the answer, contact usWe are here to answer any of your beef or cooking questions.


By Mail

Pre® Brands
308 W. Erie St. Suite 200
Chicago, IL 60654

Where does PRE source from?

Answer: Currently, PRE is sourced from select regions in Australia and New Zealand. These regions offer some of the best environmental conditions (rainfall & pasture quality) in the world for grass fed cattle raising. These countries also have the highest animal welfare standards in the world.

Why don’t you source from the U.S.?

Answer: We would love to source from U.S. farms, however the PRE cattle are raised is not the norm in the U.S. In fact, only 3% of cattle in the U.S are 100% grass fed whereas in New Zealand, 96% of cattle are 100% grass fed. It’s just the way they do things. The climate in the US makes it difficult to feed cattle grass all year round.

How does PRE beef impact health?

Answer: The nutrition profile of beef is directly impacted by what the animals eat. When the animals eat grass, it’s like eating salad and vegetables. When animals are fed corn for most of their lives it’s the equivalent of eating candy day in and day out. The overall nutrition and nutrient profile is quite different and is reflected in the richer color of the beef. PRE also sources from producers that use no added antibiotics or added hormones resulting in the cleanest, purest beef you can buy. Our strict specifications and consistent weights allow us to calculate the nutritional profile of our products. This is something that “random weight” (meat that is different weight from steak to steak) is unable to do. Exact nutrition information can be found on each product page, but in general PRE beef is: Up to 38% fewer Calories* Up to 63% less Fat* Higher Omega 3s Higher CLA’s *vs. USDA choice version for the same cut of beef

Does PRE beef ever contain antibiotics?

Answer: We disagree with the routine use of antibiotics and/or hormones to promote unnatural growth in livestock. We believe that all animals deserve to have a life free of sickness and pain, so in case of an animal’s acute illness, we use veterinary administered antibiotics. In humans, this would be the equivalent of taking antibiotics to treat a bacterial infection but not taking antibiotics every day of your life to prevent illness that is a result of unhealthy lifestyle.

Do PRE products contain growth hormones?

Answer: No. There are no added hormones in PRE beef. Cattle naturally have hormones (like all living beings) but we do not use added hormones to promote rapid growth.

Is PRE beef free of GMOs (Genetically modified organisms)?

Answer: Our beef is currently sourced from New Zealand and Australia. We do not have a non-GMO certification; however New Zealand is a GMO free country.

Is PRE's beef organic?

Answer: Our products are sourced from a large number of small farmers in New Zealand and Australia where the methods of 100% grass feeding, no antibiotic use, no added hormones, and humane treatment are standard. These are not “factory” farms with a lot of cattle, but smaller farms with small herds that raise cattle the way they have been doing for generations. The process of being certified organic is very extensive and it’s difficult for these small farms to go through the organic certification process. Because of our sourcing from these farms, we are not certified organic and instead, choose the farms that deliver the high standards that we think are most important to our consumers.

What grade of steak is PRE?

Answer: USDA grading is not relevant for grass fed animals (from the U.S. or other countries) since they are naturally leaner, which results in less marbling. USDA grading is simply a measure of how much visible marbling (fat) a piece of meat has. Our beef is also not USDA graded because it is raised outside of the United States. Only U.S. raised cattle can be USDA graded.

What is the PRE Taste Standard?

Answer: The PRE Taste Standard, is about choosing the right animals (breed, age, weight) and the right environments (pasture, animal care) and doing so with relentless consistency. PRE has strict standards by which it evaluates its animals, ensuring we bring you tender, juicy 100% grass fed beef every time. This ensures we bring the highest quality grass fed beef to you every day of the year.

Does grass fed beef taste differently than grain fed beef?

Answer: Grass fed beef typically has a more nuanced beef flavor because of the nutrient rich grass the animal ate during its life. The leaner nature of grass fed beef also allows the taste of the meat to shine through. At PRE, you get a great eating experience every time because of all of the criteria we require before a cut can be branded PRE. Every single aspect affects the quality of the meat. We work with several farmer groups around the world who can meet these tight quality specifications consistently throughout the year. This allows for our product to not only be more flavorful than corn fed beef, but also uniquely flavorful and tender compared to other grass fed beef.

What is the difference between grass fed beef, 100% grass fed and grass fed & finished?

Answer: Great question. There are a number of different ways that cattle’s diet is classified. In 2016, the USDA passed legislation that withdrew the “grass fed” claim standard so it is very important that shoppers educate themselves on the various definitions. It’s also important to realize that with no USDA standard, it’s important to buy beef from a brand you know and trust. At PRE, we are 100% transparent in everything we do so you can trust our products. - 100% grass fed & grass finished: These two terms are interchangeable and the truest definition of grass fed. These terms mean that except for milk from its mother after birth, the cattle eat only grass for the entire lives. Corn or silage are never used. A grass only diet is best for cattle as their digestive system is not built to process any other forms of food and foreign food (like corn) can cause digestive upset. - Grass fed: If the label reads only “grass fed” (not 100% grass fed) then there is high likelihood that the animal was fed grass for only the first portion of their life and then transitioned to corn. Feeding corn fattens the animal faster which allows them to sell the animal sooner to make more money. Feedlots are used to fatten animals quickly with the least amount of land and resources possibly which increases profit.

Is all grass-fed beef the same?

Answer: At PRE, we believe that all grass fed beef is not created equal. In the same way wine quality varies depending on the soil quality, the taste of beef varies based on grass quality. At PRE, we source our beef from the countries with the best pasture land on Earth. Through our Taste Standard selection process, we ensure only tender, flavorful, and safer beef has the PRE name.

What kind of grass do the Cattle eat?

Answer: Our animals eat unlimited rye grass and clover.

What does pasture raised mean?

Answer: Pasture raised has more to do with environment than diet. The term pasture raised implies the cattle are frolicking outside in their natural habitat, not indoors, and certainly not confined in feedlots. Pasture raised cattle enjoy the capability to roam in their natural environment but this doesn’t guarantee that they’ve enjoyed a 100% natural, grass fed diet. It is important to make this distinction because PRE cattle are both pasture raised and grass fed which accounts for our high quality products.

Is PRE gluten free?

Answer: Yes. All beef is gluten free

Is your packaging BPA Free?

Answer: Yes, our packaging is 100% BPA Free. Additionally, our products do not use any gasses to artificially extend shelf life, which is a common practice in the meat industry.

What does vacuum sealed packaging mean?

Answer: This is a type of packaging that removes air from the package prior to sealing. This method involves placing our beef in a plastic film package, removing all of the air from inside, and sealing the package. Oxygen is the enemy of keeping food fresh. Since our packaging has all the air removed, it provides a longer shelf life naturally which give you more flexibility for meal planning. Our packaging does not use any gasses to artificially extend shelf life.

Is your packaging freezer ready?

Answer: Yes. Because of our vacuum seal, you can place our product directly in the freezer and easily defrost in the package as well. The best way to defrost to preserve the flavor and texture of our steak is the quick method: place in a bath of cool water for about 20-30 minutes. Of course you can also defrost in your refrigerator.

Why does the meat look dark purple/red in the package?

Answer: The color you see in the package is a deeper red color because no oxygen is present and because of the richer nutrient profile. Once the package is opened and the beef is exposed to air, the color will change to a brighter red.

Why do you use plastic in your packaging?

Answer: We appreciate your environmental mindset, and while we do use plastic to package our beef, we are always focused on ways to work towards improving sustainability. The reason we use plastic to package our products is to create a tight, vacuum seal to ensure our steaks and ground beef stay fresh for a long period of time. The only way to do this naturally is to remove as much oxygen as possible and create an airtight package. We also want to keep a transparent package so that you can see and know what you are buying. Right now, this can only be done when using plastic film. All meat is packaged with plastic, even the meat that is placed behind the butcher counter. Right now, it is the only way to keep meat from spoiling as oxygen is beef’s nemesis. The good news is, because our package allows you to put it right in the freezer, you won't need to open and then wrap it up again to freeze like you would with meat from behind the counter. That will help cut down on plastic use. Our beef will also last longer, so you won't have as much food waste! Being that our beef is grass fed and finished, and pasture raised, we also help provide sustainable beef in an industry where feedlots are the norm. With rotational farming practices in place where we source our beef, we can provide healthy, better-for-you beef raised in the best way possible. We are continually testing and working hard to find ways that ensure beef can be transported safely and as fresh as possible while keeping the environment in mind. We do our best to make this world a better place for humans and animals.

Known for your meat selection?

You will be.

Pre® Brands is the only packaged fresh beef that's 100% driven by what consumers want: TASTE, HEALTH, and TRANSPARENCY.

Ready to reach new premium consumers? Let's talk.

About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.



100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 

Certified Paleo logo Certified Paleo:

Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 



Keto Certified LogoKeto Certified: 

The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.