Always grass-fed, grass-finished and raised with care. No added antibiotics, added hormones, BPA or GMOs. In totally transparent, vacuum-sealed packaging that shows you how flavorful, tender hand-trimmed beef should be.
As a grass-fed beef brand, we think about beef differently, so we approach beef differently. We believe in respecting your taste, your health and your time. We never add hormones or antibiotics. Absolutely no GMOs. Our packaging is airtight and 100% nitrate and BPA free. We believe organic isn’t a label, it is a lifestyle, and we treat animals with respect. We’re just geeks deeply in love with the little details that go into making food amazing.
Somewhere along the evolutionary path from spear-toting hunter-gatherer to smoothie-swigging smartphone soldiers we went from a diet featuring whole ingredients to unholy matrimonies of industrialized monstrosities, harvested, mechanically separated, and reassembled into questionable beef-like objects. All of our healthy beef is grass-fed and grass-finished from Australia and New Zealand, where nutrient-rich grasses grow year-round for cattle. Plus, they have some of the strictest standards. All our beef is cut, trimmed or ground in Chicago.
As a result, we’ve become weird about food. We’re lactose intolerant, gluten-free, non-GMO, grain-free, buzzword fiends chasing the dietary dragon to get our fix of that pure, unadulterated taste we remember from a time long forgotten. But guess what? The real solution isn’t the next big thing. It was actually the first big thing: Pre-Industrial food. No feedlots, no added hormones, no unnecessary antibiotics, no corn-fed cattle. Pre® wants to set the taste clock back to the time just before food got so weird, and keep the quality right there. It’s not going to be easy, but doing things the right way rarely is. These things make us different, and we’re okay with that.
Always 100% grass-fed, grass finished and raised with care. No added antibiotics, added hormones, BPA or GMOs. In totally transparent, vacuum-sealed packaging that shows you how flavorful, tender hand-trimmed beef should be.