Tender Belly: No Sugar Uncured Bacon and Pork Jerky

The Tender Belly Difference

Our commitment to quality starts with our Heritage Hogs, meaning hogs with good genes from long, documented bloodlines.

Our Signature Recipe

Our bacon comes from the ultra-tender bellies of Heritage breed hogs and gets its standout flavor from our signature dry rub that co-founder Erik perfected using his culinary background and the highest-quality, freshest ingredients possible. We slow-cure our bacon, and we mean slow. We give it a full 12 days to absorb the exceptional flavor of the dry rub. Of course, we can’t tell you everything that goes in it, but we’ll tell you why it’s so delicious.

The Dry Rub

Our signature dry rub recipe is critical to the flavor of our bacon and we spare no expense in getting it right. We start by hand-selecting the best ingredients and grinding the spices right before we rub them. Real, late-season maple sugar from Vermont. And specialty spices from our custom spice blenders. Nothing we put into our dry rub is processed. Ever. Basically, it’s the best rub we can make. And it shows.

No Sugar Dry-Rub Uncured Bacon

We’re proud supporters of getting out there and doing awesome things. That’s why we pack our premium pork jerky with only the highest quality ingredients. And no junk. Ever. So you get the delicious, rich flavor you crave and 33 grams of protein per bag, so you can be ready for wherever life takes you.
Made from Heritage Breed pork, raised without antibiotics, vegetarian fed & crate-free. No Sugar Added Signature Pork Jerky made with premium loin cuts with rustic spice flavor.

No Sugar Added Signature Pork Jerky

We’re proud supporters of getting out there and doing awesome things. That’s why we pack our premium pork jerky with only the highest quality ingredients. And no junk. Ever. So you get the delicious, rich flavor you crave and 33 grams of protein per bag, so you can be ready for wherever life takes you.
Made from Heritage Breed pork, raised without antibiotics, vegetarian fed & crate-free. No Sugar Added Signature Pork Jerky made with premium loin cuts with rustic spice flavor.

The Tender Belly Story


Tender Belly

Shannon and Erik Duffy, Founders

Founded by Shannon and Erik Duffy, two brothers from Iowa, our benchmark for taste and quality is re-setting the industry standard. We believe there’s a better way to bacon.

Our obsession with quality goes beyond our final product to the lives our hogs live and how they’re treated. It’s at the core of our quality promise. Not only because it’s the right thing to do, but because it results in the best tasting pork money can buy.

We invest in ingredients that meet the insanely high standards we set for our meats. But most importantly, we take our time. We believe that’s the one thing that sets our pork apart from the rest. Giving our hogs time to mature, taking our time searching for the best ingredients we can find, and allowing our bacon to dry cure for two weeks and smoking it for eight hours.

That’s some serious patience and it’s the key to the finest pork that’ll ever grace your mouth.

Tender Belly pushes the limits on premium pork and creates amazing products under a brand known for being ‘Certified Awesome.’ We make every effort to be environmentally conscious; choosing farms close to processing plants to cut down unnecessary transportation, promoting feed that is good for the environment, along with insulated, biodegradable wrapping, making sure everything is sourced with care.


Our Mission

What We Stand For:
To push the limits in everything we do and create amazing products under a brand known and respected for always being Certified Awesome.

It takes a little longer and costs a little more to be Certified Awesome, but it’s worth it
If our name is on it, we put our best into it
We relentlessly pursue being better because we can
People love and trust our brand because we strive to over-deliver on taste, quality and service


The Farms

We partner with farms across the country and farmers who treat the hogs with care and provide the best conditions possible, including:
No antibiotics, ever
Crate-free
Vegetarian fed

We go to great lengths to keep our hogs happy and healthy - not just because it's the right thing to do, but because it turns out that happy, healthy pigs taste better too.


Heritage Breeds

Our Heritage breed hogs are Old World pigs raised without antibiotics, crate-free and vegetarian fed. They take longer to grow and mature to market weight, but the extra fattiness leads to more marbling, which means more tender meat with better flavor and juciness. When you taste Tender Belly pork, you just know it's different...and you go for seconds.

Tender Belly Signature Blend Bacon. The Best Tasting Bacon Money Can Buy.


Doing Things Better

At Tender Belly we pay serious attention to where food is raised or grown and how it's processed. From our pork itself to the other spices and ingredients we use to create our premium products, we make sure everything is sourced with care. We make ever effort to be humane and environmentally conscious. We choose farms close to our processing plants to cut down on unnecessary transportation. We promote feed that is good for the environment, much of which comes from the same farms that raise our hogs. We ship our product in insulated, biodegradable wrapping when possible. And we're always looking for new ways of doing things better.

Tender Belly

Ingredients: Pork, Sea Salt, Celery Powder, Spices, And Natural Flavoring.

Ingredients: Pork, Sea Salt, Spices, And Natural Flavoring.

Contact us!

General email: info@tenderbelly.com

Phone: (303) 305-4360

Address: 620 E. 52nd Avenue, Denver, CO 80216


For all general inquiries, product questions, feedback, ordering issues, or general questions please contact us at info@tenderbelly.com.

How Can I Become A Supplier To Tender Belly?

Answer: Share our insanely high standards for quality and want to be a supplier to Tender Belly? Send us an email to info@tenderbelly.com and we'll connect you to our purchasing team to determine if we have any needs.

How Do I Get My Grocery Store To Carry Tender Belly?

Answer: We'd love to sell Tender Belly at your local grocery story. If you can't find us on our Where to Buy page, and you want your local store to carry us, chances are they could make a special order for you. Ask the store manager the next time you're grocery shopping and can't find us. To get them to carry us on a regular basis takes a little more work, but we are actively contacting grocery and retail buyers asking them to carry our Certified Awesome products. Spread the word and hopefully you'll see us in your local store soon.

What Is The Difference Between Cured And Uncured?

Answer: Curing is a process used to preserve food. It also can add flavor. Curing can be done by smoking meat or packing them with salt. A combination of salt, sugar, and other flavors tastes better though. Cured bacon is preserved with a preparation of salt and sodium nitrites. Nitrites are additives that are responsible for giving bacon its pink color. Uncured bacon is bacon that hasn't been cured with sodium nitrites. Usually, it's cured with a form celery powder, which contains natural nitrites, and plain old sea salt. Uncured bacon has to be labeled: Uncured bacon. No nitrates or nitrites added. So -- our products still have nitrates and nitrites which help preserve the meat but they are derived from natural ingredients.

How Long Will Bacon Last?

Answer: Our cured bacon has a shelf life of 90 days from pack date fresh and 360 days frozen. Our uncured bacon has a shelf life of 60 days from pack date fresh and 360 days frozen.

Is Tender Belly Organic?

Answer: Tender Belly is not organic. But, we are always focused on doing things better. We pay serious attention to where food is raised or grown and how it's processed. From our pork itself to the other spices and ingredients we use to create our premium products, we make sure everything is sourced with care. We make every effort to be humane and environmentally conscious. We choose farms close to our processing plants to cut down on unnecessary transportation. We promote feed that is good for the environment, much of which comes from the same farmers that raise our hogs.

Is The Product Frozen?

Answer: We can ship fresh when it is requested but otherwise it is frozen.

Where Can I Buy Tender Belly Products?

Answer: Visit the Where to Buy page on our website and search for Tender Belly products near you. Enter your zip code in the locator and find the closest store.

Are Tender Belly Products Offered Wholesale?

Answer: Yes, Tender Belly products are available wholesale and are available for retail and foodservice customers. For more information, visit our Wholesale page and fill out the request form. One of our pork purveyors will get back to you. You may also contact us by sending us and email at info@tenderbelly.com.

What Does Certified Awesome Mean?

Answer: Tender Belly represents a commitment to push boundaries and challenge conventions in order to redefine expectations. It's why all of our pork products come from animals raised without any antibiotics, ever, vegetarian fed and crate-free*. It's why you see us celebrating chefs who are redefining modern cuisine and championing athletes who are reaching new heights. It's why you can count on anything, and anyone, associated with Tender Belly brand to be Certified Awesome. *No Tender Belly hogs are ever confined in a crate.

What Are The Hogs Fed?

Answer: Our Heritage Breed hogs are fed a vegetarian diet, meaning they eat grains and grasses.

Is Tender Belly Bacon Non-Gmo?

Answer: Not all of our products are. If they are they will be be clearly noted on the label or package.

Are Tender Belly Products Gluten Free?

Answer: All of our pork products are gluten free with the exception of our Pulled Pork with BBQ sauce.

Are Tender Belly Products Night Shade Free?

Answer: Unfortunately, nightshades can be tricky to avoid as most spice blends contain peppers. Our Signature Dry-Rub spices used in many of our products contain a variety of spices, including chili pepper flakes.

Where Can I Direct Media Or Press Inquiries?

Answer: For media or press inquiries, please submit your request to us by sending an email to info@tenderbelly.com. Please include your name, organization name, deadline, email address and nature of your inquiry and we'll be sure to follow-up with more information.

How Can I Show My Love For Tender Belly And Become An Ambassador?

Answer: Our Athlete Ambassador program is designed to fuel those tough enough to pursue their passions at the highest level of their sport. We’re talking true badasses of their game. Our athlete ambassadors are professionals who make a living competing and producing elite level results. Off the field, our athletes are highly engaged and involved as leaders in their community and they foster a well-developed and active social media presence. Each year, we support a handful of athletes and ambassadors that represent all things Certified Awesome - the relentless pursuit of better. Shoot us an email to info@tenderbelly.com and tell us your story.

Does Tender Belly Support Fundraisers Or Donations?

Answer: While we would love to support all of the amazing organizations and causes, we currently focus our charitable giving on partnerships and organizations that work to end childhood hunger. If your group matches this tenet and you'd like to learn more about how Tender Belly can support your fundraiser, please send us a request to info@tenderbelly.com. Requests must be received at least four (4) weeks prior to the event/donation date in order to be considered.

What's The Best Way To Prepare / Cook The Bacon?

Answer: When it comes to bacon, the Duffys know best. They recommend cooking Tender Belly bacon in a cast iron skillet, on medium-low heat, flipping the bacon once, about eight minutes per side. It's how you get that crispy, caramelized flavor that makes bacon the best meat ever invented.

Does Tender Belly Deliver Internationally?

Answer: Due to the perishable nature of many of our products, we can only ship to locations within the continental U.S. Orders shipping to AK, HI, Virgin Islands & Puerto Rico require additional air shipping charges. We do not currently ship Tender Belly to locations in Canada or overseas.

Do You Ship Fresh Product?

Answer: Yes, we ship both fresh and we ship frozen products. Perishable products are packaged to maintain safe temperatures for the estimated delivery time. IMMEDIATELY UNPACK AND PROPERLY STORE PERISHABLE PRODUCTS UPON DELIVERY OR YOU RISK SPOILAGE OF THE PRODUCT. We ship with Dry Ice so sometimes products may freeze when shipping.

Inc. 5000 Award for America's Fastest-Growing Private Company

How Two Brothers Cooked Up a $4 Million Bacon Business

If you are a retailer, distributor, pork wholesaler or a company looking to make a large purchase of Tender Belly, simply contact us at wholesale@tenderbelly.com. One of our pork purveyors will get back to you with more information and have you on your way to sharing Tender Belly goodness with your customers. Visit our Wholesale section on our website for more information.

If you are looking to serve Tender Belly at your restaurant, simply contact us at info@tenderbelly.com. One of our pork purveyors will get back to you with more information and have you on your way to sharing Tender Belly goodness with your customers.

Our Athlete Ambassador program is designed to fuel those tough enough to pursue their passions at the highest level of their sport. We’re talking true badasses of their game. Our athlete ambassadors are professionals who make a living competing and producing elite level results. Off the field, our athletes are highly engaged and involved as leaders in their community and they foster a well-developed and active social media presence. Each year, we support a handful of athletes and ambassadors that represent all things Certified Awesome - the relentless pursuit of better. Shoot us an email to info@tenderbelly.com and tell us your story.

About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.

 


Disclosures:

100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 


Certified Paleo logo Certified Paleo:

Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.

 


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 

 


 

Keto Certified LogoKeto Certified: 

The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.

 

 

 

 

 

preloader