We are dedicated to simple and easy ingredients made from real plant foods, and in some cases, organic dark chocolate.
Our products are Non-GMO, vegan, kosher, gluten-free, and free from contamination from the top 12 food allergen groups. We are Paleo certified and Whole30 compliant. Our products have 5 or fewer ingredients because we like to keep things simple. No washing, cutting or peeling required. Plus, we don’t add any preservatives, colors, or added sugars through purees, concentrates, and juices.
That’s it. offers a broad range of on-the-go snacks, using only natural, non-GMO, preservative-free and allergen-free ingredients, and with no added purees, juices or concentrates. All products are free of the top 12 allergens, and are kosher-certified, plant-based, and gluten-free.
That’s it was started with a simple mission: To get people to consume more fruits and vegetables to get the nutrition they need to live happier, healthier lives. Since 2012, That’s it. has been innovating the natural foods category with its portfolio of simple and nutritious snacks, made from real, whole foods. That’s it. transparently makes snacks without secrets with all items containing five ingredients or less, while the brand’s flagship Fruit Bars, now the #1 fruit bar in America, contain only two ingredients: fruit + fruit. That’s it.
We only use natural, non-GMO fruit in our goal to make eating healthy snacks easy and stress-free.