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That’s It

We are dedicated to simple and easy ingredients made from real plant foods, and in some cases, organic dark chocolate.

Our products are Non-GMO, vegan, kosher, gluten-free, and free from contamination from the top 12 food allergen groups. We are Paleo certified and Whole30 compliant. Our products have 5 or fewer ingredients because we like to keep things simple. No washing, cutting or peeling required. Plus, we don’t add any preservatives, colors, or added sugars through purees, concentrates, and juices.

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About the Brand

That’s it. offers a broad range of on-the-go snacks, using only natural, non-GMO, preservative-free and allergen-free ingredients, and with no added purees, juices or concentrates. All products are free of the top 12 allergens, and are kosher-certified, plant-based, and gluten-free.

That’s it was started with a simple mission: To get people to consume more fruits and vegetables to get the nutrition they need to live happier, healthier lives. Since 2012, That’s it. has been innovating the natural foods category with its portfolio of simple and nutritious snacks, made from real, whole foods. That’s it. transparently makes snacks without secrets with all items containing five ingredients or less, while the brand’s flagship Fruit Bars, now the #1 fruit bar in America, contain only two ingredients: fruit + fruit. That’s it.


Where do you ship?
  • Domestic: That's it.® ships to all US states and territories. Order deliveries may take up to 4-5 business days.
Where is my package shipped from?
  • We use Amazon Fulfillment to ship all packages so your package will originate in one of Amazon's 100+ warehouses nationwide.
Why was my package delayed?
  • It's not uncommon for unexpected delays to occur due to issues with the USPS. Please contact us if your package has not arrived the expected timeframe.
What are That’s it.® Products certifications?
  • All of That's it.® products are Non-GMO Project Verified, OU Kosher certified by the Orthodox Union and bear the OU symbol, Gluten-Free certified, and certified Vegan/100% plant-based. Our fruit bars are Certified Paleo, and our Dark Chocolate Fruit Truffles are Certified Paleo-Friendly.
Are That's it.® snacks safe for kids?
  • Yes. That's it.® Fruit Bars are made with whole fruit and no added sugars, making them a better choice for kids than traditional ‘fruit snacks’ that often have added sugars like corn syrup, artificial or natural flavors, juices and concentrates in their ingredient lists. That's it.® snacks do not contain nuts (except for coconut).
Are That's it.® snacks safe for people with food allergies or food sensitivities?
  • Our products have the “Allergen-safe” circled logo for your knowledge and comfort that you can snack safely. If you are allergy-conscious, you should always consult your doctor before consuming new products.

Brand Recipes

Rainbow Fruit Board Paint your plate with the colors of the rainbow!
Take your tastebuds on vacation with this cake made with our Apple + Pineapple Fruit Bars, and just four other ingredients!
These Pink Chocolate Truffle Cupcakes are sure to impress anyone!
We thought we’d keep the party going by sharing this recipe.
Frozen Yogurt Bark Simple, refreshing and quick to make, this frozen yogurt bark is the perfect summer treat!
This safe to eat cookie dough combines the warm fall flavors with the pure joy of eating cookie dough.