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Heuristics: Reducing Consumer Decision Friction

Heuristics: Reducing Consumer Decision Friction

Often, the under-appreciated advantage that successful brands and marketers have is an understanding

Is keto certification worth it?

Is Keto certification worth it?

As more and more household brands are opting to create keto products to

adverse Effects of the Ketogenic Diet

Adverse Effects of the Ketogenic Diet

They say an apple a day keeps the doctor away, but what happens

Micronutrient Deficiency on a Ketogenic Diet

How to Avoid Micronutrient Deficiency on a Ketogenic Diet

While vitamins and minerals are considered ‘micronutrients’ due to the small amount that

19 gluten cross reactive foods busted myth Christina Graves

19 Gluten Cross-Reactive Foods Busted Myth

Grain Free Diet ResearchGraves, C.L. (2019). 19 Gluten Cross-Reactive Foods Busted Myth. Grain
“Fad Diet” Certification triples Keto Butter Creamer

“Fad Diet” Certification Triples in the First Quarter of 2019

For Immediate Release Contact: Jonathan David Email: info@paleofoundation.org Los Angeles, California. April 19,

Dietary Fat

Does Dietary Fat Cause Weight Gain?

The ketogenic diet is a low-carb, high-fat way of eating that has been

are low-carbohydrate grains allowed in the ketogenic diet

Low-carb Grains on a Ketogenic Diet

Keeping the carbohydrate intake low on a ketogenic diet is of paramount importance. 

Is resistant maltodextrin a toxic food additive?

Is Resistant Maltodextrin a Toxic Food Additive

Paleo Diet ResearchPendergrass, K. (2019) Is Resistant Maltodextrin a Toxic Food Additive? Consideration
Top 5 ways food brands increase consumer confidence

Top 5 Ways Food Brands Can Increase Consumer Confidence

People Buy from Brands they trust.  If there is anything that should be