LesserEvil: Paleo Puffs

We didn’t just create these puffs for people with food sensitivities, but for everyone. By choosing a low-inflammation diet and restricting grains, you may be able to give yourself a digestive break. Sometimes it’s not until you eliminate foods that you realize how good you can feel.

Why are these puffs better? We use nutrient dense ingredients like cassava, coconut and sweet potato to create the crunchy, puff consistency. Puffs are then dusted with coconut oil – which we love for its good fatty acids and saturated fats. Then they’re seasoned with Himalayan pink salt. Derived from ancient sea salt deposits millions of years old and untouched by modern pollution – what’s more paleo than that?

Available in two Certified Paleo flavors – Himalayan Pink Salt and Himalayan Salt ‘n Apple Cider Vinegar – these puffs are a cleaner choice for the whole family. You can find them in a 5 oz family share size or 1 oz snack size – perfect all any adventure.

Lesser Evil Products include:

Paleo Puff - Himalayan Pink Salt

The rise of the paleo movement has introduced us to the wonder of grain-free eating. These puffs take our delicious flavor profile from our Himalayan Pink Buddha Bowl popcorn to the next level.

Paleo Puffs - Himalayan Salt & Apple Cider Vinegar

Just like our chips of the same flavor, we take our classic Himalayan Pink Paleo Puffs and then add Apple Cider Vinegar for a unique, tangy flavor. If you love salt + vinegar, you will love these!

Category: Tag:

LesserEvil: Greater Food, Greater Good

LesserEvil was founded in 2005 with the goal of making iconic American snacks better for you. The first products included potato puffs (instead of chips) and indulgent kettle corn that was still low-carb.

In 2011, the current owners took the reigns to discover what LesserEvil meant to them. Their new vision was to provide the community with snacks that were not only lower in fats and calories, but also made with real, quality ingredients.

In 2012, the LesserEvil factory was born. By opening our own manufacturing facility, we were not only able to source better ingredients, but also to control the integrity of our products while providing local factory jobs.

By seeing the company as a large extended family, we felt very strongly about providing an integrated message about the potential and discovery of LesserEvil.

It took years to fine-tune our approach and in doing so we became a much better company and people, too. There isn’t a single product that we produce that we don’t think has the best possible ingredients.

Our mantra around food is that we would not put anything in our foods that we wouldn’t feed our own children.

We’re trying to make our world less evil by creating deeper connections with people, the planet and real, organic food.

So there you have our recipe for life: clean ingredients for what we hope is a down-and-dirty- smash-em-up beautiful life.

Get in touch with us!



26 Commerce Dr

Danbury, CT 06810

Paleo Puffs Himalayan Salt & Apple Cider Vinegar - Lesser Evil - Certified Paleo - Paleo Foundation

Ingredients: Organic Cassava Flour, Organic Coconut Oil, Organic Tapioca Native Starch, Organic Apple Cider Vinegar Powder (Organic Maltodextrin, Organic Apple Cider Vinegar), Organic Coconut Flour, Organic Vinegar Powder (Organic Maltodextrin, Organic White Distilled Vinegar), Himalayan Crystal Salt, Organic Maltodextrin, Organic Sweet Potato Powder, Citric Acid, Organic Stevia Extract.

CONTAINS COCONUT. Produced in a facility that also uses Dairy ingredients.

Paleo Puffs Himalayan pink Salt - Lesser Evil - Certified Paleo - Paleo Foundation

Ingredients: Organic Cassava Flour, Organic Coconut Oil, Tapioca Starch, Organic Coconut Flour, Sweet Potato Flour, Himalayan Salt.

CONTAINS COCONUT. Produced in a facility that also uses Dairy ingredients.

I have heard that people hide bad ingredients in the ‘natural flavors’ component of the ingredients. What is in your natural flavors?

Answer: We don’t hide anything in our natural flavors. They are a proprietary blend of extracts from organic and/or naturally occurring sources.

Are LesserEvil products gluten-free? Are you certified gluten-free?

Answer: Yes, all of the snacks that we produce are gluten-free, however, we are not certified gluten-free. While none of our products contain gluten, we still do our own testing to reconfirm our gluten-free status.

If the majority of the LesserEvil products are dairy-free, why is the Kosher certification OU-D?

Answer: While the majority of LesserEvil products do not contain dairy ingredients, they may be produced on equipment that also produces dairy products. The D designates that it was heated on equipment also used for dairy, however, we follow strict guidelines for thorough cleaning to prevent any cross-contamination.

Are LesserEvil products kosher?

Answer: All LesserEvil brand products are certified Kosher OU-D and our cookie line is certified through Star-K Pareve.

Are LesserEvil products dairy-free?

Answer: The majority of LesserEvil products are dairy-free. Only two of our products are not: Buddha Bowl Classic Cheddah and Oh My Ghee! organic popcorns.


Geoff Eriquez

Phone: (203) 529-3551 ext. 109

Fax: (203) 529-3557


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About Us : 

Established in 2010, The Paleo Foundation was first organized for the purpose of improving the tolerability of the paleo diet, and to help adherents easily identify products that met its basic tenets.  Since then, thousands of products have been certified through the Certified Paleo, Keto Certified, and lab -tested Grain-Free Gluten-Free certification programs.



100% of  Paleo Foundation revenue is generated through certifications.  We do not accept donations, corporate sponsorships, or financially benefit from the sales of any certified products, product giveaways, or partnerships with industry contacts or retailers for the purpose of maintaining the integrity of an impartial certification standard. 

Certified Paleo logo Certified Paleo:

Each certification program has a different set of standards.  Certified Paleo is the Paleo Foundation’s first, most popular, and highest level of certification for Paleo-compliant products.  Certified Paleo Products are products that contain Paleo ingredients, but may have some 21st-century processing or packaging methods allowing for shelf stability.


Grain Free Gluten Free Certified LogoGrain-Free Gluten-Free: 

Grain Free Gluten Free Certified products are gluten-free and do not contain any grains of gliadin competitive residues.  All Grain-Free Gluten-Free products have undergone two rounds of audits, including lab tests, and a final review to become approved for the Grain-free Gluten-free Certified Program. 



Keto Certified LogoKeto Certified: 

The ketogenic diet is a restrictive, demanding diet that can be difficult to maintain, and tolerability of the ketogenic diet is the single most important factor limiting individual acceptance for initiation.  Therefore, improving the tolerability of the ketogenic diet is crucial to preventing diet discontinuation, warranting further investigation into methods for improving palatability, improving the availability and convenience of foods that are compliant with the ketogenic diet, as well as addressing cultural and social acceptance.

The Keto Diet product market may be in a unique position to improve tolerability, especially in social and cultural environments that typically feature carbohydrate-rich “special occasion” types of foods. In 2016, the Paleo Foundation launched the world's first Keto Certified program for products with standards that were developed for adherence to a classical ketogenic diet.