Our natural, minimally processed cuts are hand-selected to deliver consistency and a premium quality eating experience to consumers every time.
We believe our grass-fed, premium quality red meat is the best in the world. From our farmers in the paddock to our graders and butchers in the plant – our people are the best practitioners of their craft, applying skill and expertise from pasture to plate to produce the best tasting, premium quality red meat.
Grass-fed means something different in New Zealand. This little island of ours has the ideal conditions for grass-based farming; fertile soils, good amounts of sun and rain, a temperate climate, fresh air, and clean water.
Fresh, lush, rolling green hills and pastures. This is where our farmers raise their animals, free to roam and graze as nature intended, promoting better animal welfare. A diet of nutrient-rich grass produces natural marbling and gives a finer, more delicate texture in the meat. The result is the finest quality, delicious, grass-fed red meat.
Founded in 1948, Silver Fern Farms is New Zealand’s leading procurer, processor, marketer and exporter of premium quality lamb, beef and venison.
We care deeply about doing the right thing and doing it well, striving every day to be the world’s most successful and sustainable grass-fed red meat company.
Our ‘plate-to-pasture’ strategy is how we make it happen – focusing first on identifying consumer needs, and then working with our farmers to grow animals and apply our expertise to meet those needs.
We are a company of proud, passionate farmers and food people, dedicated to doing the right thing, collaborating and innovating, and always creating inspirational food for our customers.