At SuperFat we embrace fat and we think you should too.
As the founders of SuperFat we aren’t just nut fans, we are world travelers, entrepreneurs, and fitness enthusiasts who tried nearly every diet in hopes of finding reliable fuel for optimal performance in life. It wasn’t until we created SuperFat that we found something that tasted great, provided optimal performance, and a boost of on-demand energy wherever we went. We knew we were on to something great and SuperFat was born.
I’ve always lived an active lifestyle. I’m a serial entrepreneur, used to compete in Ironman triathlons, marathons, and endurance sports, and still make physical activity a centerpiece of my day. For years, I was desperate to find the perfect diet for my lifestyle. I tried Keto, Paleo, even vegan. I went all-in every time. But no matter the diet (or my level of commitment), I never saw the results I wanted.
I was shamed into thinking it was my fault. I wasn’t doing enough. For a while, I let that shame get to me. These diets are popular for a reason, right? Maybe it was my fault. Fortunately, I was born with a bit of a stubborn streak. One day I decided to refuse to accept the blame. I knew I did everything each diet asked of me. I was committed, open-minded, and willing to make serious lifestyle changes. So, where was the disconnect? I set out to find the reason why I didn’t see the results I expected. It didn’t take me long to discover I wasn’t the only one struggling. There were (and still are) countless other people out there who had been tricked into starving their bodies of what turns out to be one of its most essential nutrients.
We’re driven by a cause, by a purpose, a belief. We believe a simple change in how we view fat can change your life — and the world.