The ketogenic diet has become a popular dietary approach known for its potential health benefits. In fact, some studies suggest that the Keto diet could grow to reach a market size of over 15 billion U.S. dollars by 2027. In a nutshell, the Keto diet involves consuming a high-fat, moderate-protein, and low-carbohydrate diet to induce…
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The paleo diet, inspired by the eating habits of our hunter-gatherer ancestors, has gained popularity in recent years as a natural and effective way to lose weight. According to one study, by the State University of New York (SUNY) somewhere between 1 and 3 million people in the US follow the paleo diet at…
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For health food brands that operate within the Keto diet niche, the lack of prohibitions related to mentioning the Keto diet or “low-carb claims” on packaging offers an opportunity to directly connect with a growing segment of the consumer base who is interested in losing weight and eating a healthier diet. Though there may be a few challenges related to threshold values as they pertain to total fat values, most health food and Keto food brands should find they are below those values or otherwise exempted from the warning label requirements.
Para las marcas de alimentos saludables que operan dentro del nicho de la dieta Keto, la falta de prohibiciones relacionadas con la mención de la dieta Keto o las “afirmaciones bajas en carbohidratos” en los envases ofrece la oportunidad de conectarse directamente con un segmento creciente de la base de consumidores que está interesada en perder peso y comer una dieta más saludable
None of the relevant food labeling laws and legislation in Argentina specifically mention the word Keto, nor do they specifically regulate against the use of low-carb claims on food packaging. However, the recently passed frontal labeling law could impair certain food companies that market high-fat products in the Argentinian market.
Ninguna de las leyes o legislaciones de etiquetado de alimentos relevantes en Argentina mencionan específicamente la palabra Keto, ni regulan específicamente contra el uso de declaraciones de bajo contenido de carbohidratos en los envases de alimentos.
In Australia, there is no established official “Keto” or “Low-Carb” food classification by the FSANZ (Food Standards Australia New Zealand). The Keto rules and regulations in Australia and other food standards do not mention the word Keto, nor do they specifically mention low-carb claims.
As with any nutritional program, objective statistical evidence analyzed from an unbiased, scientific perspective is essential in determining the diet’s potential health benefits and detriments.
We take an in-depth look at the specific, emerging consumer values that are driving the continued and sustained popularity of the keto diet. This analysis will help businesses within the consumer packaged goods (CPG) industry, specifically within the health food and low carb sectors, better position their brands to align with the emerging consumer values driving the growth and popularity of Keto.
Keto Claims on Products in Canada
Some sections of Canada´s food labeling laws seemingly prohibit the labeling or advertising of Keto claims on products in Canada and for certain foods destined for the Keto Diet or other low-carb diets.