Business
How to Find the Right Product Manufacturer for Your Keto Food Brand
A couple of years ago, Samsung launched the Galaxy Note 7 to pretty big fanfare. While Samsung was a respected
9 Steps to Starting a New Keto Food Brand
As more and more people begin to discover the health and lifestyle benefits that come with a low-carb and high
Echo Chambers and Why They are So Dangerous
The recently deceased scientist and cosmologist, Stephen Hawking, once said (via Twitter, appropriately), that “we are all now connected by
Heuristics: Reducing Consumer Decision Friction
Often, the under-appreciated advantage that successful brands and marketers have is an understanding of behavioral psychology. A critical facet of
Is Keto certification worth it?
As more and more household brands are opting to create keto products to meet consumer demand in the burgeoning high-competition
Top 5 Ways Food Brands Can Increase Consumer Confidence
People Buy from Brands they trust. If there is anything that should be the top priority of a brand owner,
Keto certification for products: What is it and who can do it?
In every process of marketing products, there is an issuer (the producer) and a receiver (the consumer). The people or
The Best Product Differentiation Strategy bar none
Brands know the quality of their products and the values of their brand in advance, but consumers do not. While
Third-party Certification Increases Brand Trust
According to Nielsen’s Global Health & Wellness Survey, 44% or nearly half of the people in the United States and
