Some sections of Canada´s food labeling laws seemingly prohibit the labeling or advertising of Keto claims on products in Canada and for certain foods destined for the Keto Diet or other low-carb diets.
For health food brands that operate within the Keto diet niche, the lack of prohibitions related to mentioning the Keto diet or “low-carb claims” on packaging offers an opportunity to directly connect with a growing segment of the consumer base who is interested in losing weight and eating a healthier diet. Though there may be a few challenges related to threshold values as they pertain to total fat values, most health food and Keto food brands should find they are below those values or otherwise exempted from the warning label requirements.
None of the relevant food labeling laws and legislation in Argentina specifically mention the word Keto, nor do they specifically regulate against the use of low-carb claims on food packaging. However, the recently passed frontal labeling law could impair certain food companies that market high-fat products in the Argentinian market.
In Australia, there is no established official “Keto” or “Low-Carb” food classification by the FSANZ (Food Standards Australia New Zealand). The Keto rules and regulations in Australia and other food standards do not mention the word Keto, nor do they specifically mention low-carb claims.
We take an in-depth look at the specific, emerging consumer values that are driving the continued and sustained popularity of the keto diet. This analysis will help businesses within the consumer packaged goods (CPG) industry, specifically within the health food and low carb sectors, better position their brands to align with the emerging consumer values driving the growth and popularity of Keto.
Third party certifications offer a great way for health food brands to connect with customers and grow their brand loyalty. Below, we outline ten different ways that health food brands can best take advantage of their certifications.
Given the changing nutritional preferences of the wider population today, many people no longer make nutritional choices based on the nutrition labels on the back of a package. Rather, many consumers are actively searching for food brands that can demonstrate a verifiable commitment to specific nutritional paradigms, dietary preferences, or other perceived health-enhancing qualities. This… Read more
At first glance, the European Union might not seem like an area of the world with culinary traditions and cultures that would be open to radically reducing carbohydrate intake. The pizzas and pasta of Italy, wine and bread of France, and other similar high carbohydrate culinary staples of several European countries generally account for a… Read more